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commercial director

Joel Harmsworth

Joel Harmsworth is a commercial director. FrameThrower's visual library has 10 of their commercials (2014–2023), cut shot by shot, 1 of them award-winning. The work includes spots for Target, Rebel Sport Nz, HSBC and Pure Blonde, produced most often by The Sweetshop AU and The Sweetshop UK, for agencies including AJF, VML and Ogilvy & Mather New Zealand.

10
Commercials in our library
1
Award-winning
2014–2023
Active

01 · Featured

Joel Harmsworth's most awarded commercial

Rebel Sport Nz “Ode to Winter” (2014), still© Rebel Sport NzRebel Sport Nz “Ode to Winter” (2014), frame 2© Rebel Sport NzRebel Sport Nz “Ode to Winter” (2014), frame 3© Rebel Sport NzRebel Sport Nz “Ode to Winter” (2014), frame 4© Rebel Sport NzRebel Sport Nz “Ode to Winter” (2014), frame 5© Rebel Sport NzRebel Sport Nz “Ode to Winter” (2014), frame 6© Rebel Sport Nz

Spikes Asia Bronze 2014

Rebel Sport Nz “Ode to Winter” 2014

An ode to winter, this ad showcases athletes pushing their limits in harsh, cold, and wet conditions, highlighting their resilience and determination to excel despite the challenging weather.

Directed by Joel Harmsworth · Ogilvy & Mather New Zealand · The Sweet Shop

02 · Brands

Brands Joel Harmsworth has made commercials for

Every brand in the library, by award-winning work.

  • Rebel Sport Nz2014

    1 commercials · 1 award-winning

  • Target2023

    2 commercials

  • HSBC2023

    1 commercials

  • Pure Blonde2023

    1 commercials

  • Royal Australian Navy2023

    1 commercials

  • Army Reserve2023

    1 commercials

  • Jacob's Creek2023

    1 commercials

  • Lion2023

    1 commercials

  • Ladbrokes2023

    1 commercials

03 · Works with

Who Joel Harmsworth works with

From the credits: the companies behind the spots, by number of spots.

Production companies Joel Harmsworth works with

Agencies Joel Harmsworth works with

04 · Awards

Joel Harmsworth's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Spikes Asia

    .

Top award-winning spots

  • Spikes Asia Bronze 2014Rebel Sport Nz “Ode to Winter”

05 · Work

Commercials by Joel Harmsworth

Our visual library has 10 Joel Harmsworth commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

Target “A Better Way to Christmas - DC” (2023)© TargetTarget “A Better Way to Christmas - DC” 2023
HSBC “Imagine More” (2023)© HSBCHSBC “Imagine More” 2023
Pure Blonde “The Final Stretch” (2023)© Pure BlondePure Blonde “The Final Stretch” 2023
Royal Australian Navy “Australian Navy - Lead The Way” (2023)© Royal Australian NavyRoyal Australian Navy “Australian Navy - Lead The Way” 2023
Target “A Better Way to Christmas” (2023)© TargetTarget “A Better Way to Christmas” 2023

Most awarded

  • Rebel Sport Nz "Ode to Winter" (2014) commercial still© Rebel Sport NzRebel Sport Nz “Ode to Winter” 2014Dir. Joel Harmsworth · Ogilvy & Mather New ZealandSpikes Asia Bronze 2014
  • Target "A Better Way to Christmas - DC" (2023) commercial still© TargetTarget “A Better Way to Christmas - DC” 2023Dir. Joel Harmsworth · AJF
  • HSBC "Imagine More" (2023) commercial still© HSBCHSBC “Imagine More” 2023Dir. Joel Harmsworth · VML
  • Pure Blonde "The Final Stretch" (2023) commercial still© Pure BlondePure Blonde “The Final Stretch” 2023Dir. Joel Harmsworth · Clemenger BBDO
  • Royal Australian Navy "Australian Navy - Lead The Way" (2023) commercial still© Royal Australian NavyRoyal Australian Navy “Australian Navy - Lead The Way” 2023Dir. Joel Harmsworth · George Patterson Y&R
  • Target "A Better Way to Christmas" (2023) commercial still© TargetTarget “A Better Way to Christmas” 2023Dir. Joel Harmsworth · AJF
  • Army Reserve "Your Life Plus Army Reserve - DC" (2023) commercial still© Army ReserveArmy Reserve “Your Life Plus Army Reserve - DC” 2023Dir. Joel Harmsworth · VML
  • Jacob's Creek "Double Barrel" (2023) commercial still© Jacob's CreekJacob's Creek “Double Barrel” 2023Dir. Joel Harmsworth · AnalogFolk
  • Lion "Dominoes" (2023) commercial still© LionLion “Dominoes” 2023Dir. Joel Harmsworth · AJF Partnership
  • Ladbrokes "Spring Racing" (2023) commercial still© LadbrokesLadbrokes “Spring Racing” 2023Dir. Joel Harmsworth · BCM Partnership

06 · For producers

What producers use Joel Harmsworth's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Joel Harmsworth's work and find directors with a similar style, each with every spot, agency, production company and award.

    Nico Perez Veiga© Changyou Online Game DeveloperAnthony Mandler© Apple MusicMarcus Soderlund© FordAntoine Bardou-Jacquet© Honda
    Similar to Joel Harmsworth: Nico Perez Veiga, Anthony Mandler, Marcus Soderlund

  2. 02Joel Harmsworth's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 10 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Rebel Sport Nz “Ode to Winter”© Rebel Sport NzTarget “A Better Way to Christmas - DC”© TargetHSBC “Imagine More”© HSBCPure Blonde “The Final Stretch”© Pure Blonde
    10 commercials, 1 award-winning

07 · Questions

About Joel Harmsworth

What commercials has Joel Harmsworth directed?+

10 in the library, 2014–2023, including Rebel Sport Nz “Ode to Winter”, Target “A Better Way to Christmas - DC”, HSBC “Imagine More” and Pure Blonde “The Final Stretch”.

Which production company does Joel Harmsworth work with?+

Most often The Sweetshop AU (4 spots), also The Sweetshop UK, The Sweet Shop and Collider.

Which agencies has Joel Harmsworth worked with?+

AJF (2), VML (2), Ogilvy & Mather New Zealand (1), Clemenger BBDO (1) and George Patterson Y&R (1).

What awards has Joel Harmsworth's work won?+

1 award-winning spots, including Spikes Asia Bronze 2014 for Rebel Sport Nz “Ode to Winter”.

Which directors have a similar style to Joel Harmsworth?+

Nico Perez Veiga, Anthony Mandler, Marcus Soderlund, Antoine Bardou-Jacquet and Sara Dunlop, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Joel Harmsworth: matched by the ideas, tone and categories of their commercials.