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AJF Partnership

AJF Partnership is a advertising agency. FrameThrower's visual library has 18 of its commercials (2016–2026), cut shot by shot. The work includes spots for Target, Officeworks, LION and Holden, directed by Rob Stanton-Cook, Tom Campbell and Husein Alicajic among others, produced with Collider, Good Oil and Revolver.

18
Commercials in our library
2016–2026
Active

01 · Featured

AJF Partnership's most awarded commercial

Visit Victoria “12 Apostles” (2026), still© Visit VictoriaVisit Victoria “12 Apostles” (2026), frame 2© Visit VictoriaVisit Victoria “12 Apostles” (2026), frame 3© Visit VictoriaVisit Victoria “12 Apostles” (2026), frame 4© Visit Victoria

Visit Victoria “12 Apostles” 2026

A couple on a beach adventure loses a hat to the wind, but finds joy in the moment, highlighting Victoria's dramatic coastal beauty and the fun of unexpected experiences.

Directed by Tom Campbell · AJF Partnership · Good Oil

02 · Directors

Notable directors at AJF Partnership

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

AJF Partnership's clients

Every brand in the library, by award-winning work.

  • Target2023–2024

    7 commercials

  • Officeworks2016–2023

    3 commercials

  • LION2020–2023

    2 commercials

  • Holden2023–2024

    2 commercials

  • Visit Victoria2024–2026

    2 commercials

  • Farmers Union2023

    1 commercials

  • weber2023

    1 commercials

04 · Works with

Who AJF Partnership works with

From the credits: the companies behind the spots, by number of spots.

Production companies AJF Partnership hires

05 · Work

Commercials by AJF Partnership

Our visual library has 18 AJF Partnership commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020

Latest

Visit Victoria “12 Apostles” (2026)© Visit VictoriaVisit Victoria “12 Apostles” 2026
Holden “Cruze” (2024)© HoldenHolden “Cruze” 2024
Visit Victoria “Every Bit Different” (2024)© Visit VictoriaVisit Victoria “Every Bit Different” 2024
Target “The Gift” (2024)© TargetTarget “The Gift” 2024
Target “Winter Sense” (2023)© TargetTarget “Winter Sense” 2023

Most awarded

  • Visit Victoria "12 Apostles" (2026) commercial still© Visit VictoriaVisit Victoria “12 Apostles” 2026Dir. Tom Campbell · AJF Partnership
  • Holden "Cruze" (2024) commercial still© HoldenHolden “Cruze” 2024Dir. Bruce Hunt · AJF Partnership
  • Visit Victoria "Every Bit Different" (2024) commercial still© Visit VictoriaVisit Victoria “Every Bit Different” 2024Dir. Tom Campbell · AJF Partnership
  • Target "The Gift" (2024) commercial still© TargetTarget “The Gift” 2024Dir. Stephen Carroll · AJF Partnership
  • Target "Winter Sense" (2023) commercial still© TargetTarget “Winter Sense” 2023Dir. Rob Stanton-Cook · AJF Partnership
  • Target "Play Wild" (2023) commercial still© TargetTarget “Play Wild” 2023Dir. Rob Stanton-Cook · AJF Partnership
  • Target "Denimland" (2023) commercial still© TargetTarget “Denimland” 2023Dir. Rob Stanton-Cook · AJF Partnership
  • Farmers Union "Sad Farewell" (2023) commercial still© Farmers UnionFarmers Union “Sad Farewell” 2023Dir. Matt Murphy · AJF Partnership
  • Officeworks "Out the Back" (2023) commercial still© OfficeworksOfficeworks “Out the Back” 2023Dir. Rob Stanton-Cook · AJF Partnership
  • Target "Christmas 23" (2023) commercial still© TargetTarget “Christmas 23” 2023Dir. Lucy Knox · AJF Partnership
  • Officeworks "Space Team 3" (2023) commercial still© OfficeworksOfficeworks “Space Team 3” 2023Dir. Curtis Hill · AJF Partnership
  • Target "Run Wild" (2023) commercial still© TargetTarget “Run Wild” 2023Dir. Rob Stanton-Cook · AJF Partnership
  • Holden "This is How We SUV" (2023) commercial still© HoldenHolden “This is How We SUV” 2023Dir. Noah Marshall · AJF Partnership
  • Target "SS18/19 Campaign" (2023) commercial still© TargetTarget “SS18/19 Campaign” 2023Dir. Jessie Oldfield · AJF Partnership
  • weber "Qriosity" (2023) commercial still© weberweber “Qriosity” 2023Dir. Matt McCaughey · AJF Partnership
  • Lion "Dominoes" (2023) commercial still© LionLion “Dominoes” 2023Dir. Joel Harmsworth · AJF Partnership
  • LION "Farmers Union Greek Style Yoghurt" (2020) commercial still© LIONLION “Farmers Union Greek Style Yoghurt” 2020Dir. Colin Skyba · AJF Partnership
  • Officeworks "Officeworks 'Let Their Amazing Out" (2016) commercial still© OfficeworksOfficeworks “Officeworks 'Let Their Amazing Out” 2016Dir. Husein Alicajic · AJF Partnership

06 · For producers

What producers use AJF Partnership's page for

  1. 01Who AJF Partnership hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind AJF Partnership's 18 commercials, spot by spot.

    Visit Victoria “12 Apostles”© Visit VictoriaHolden “Cruze”© HoldenVisit Victoria “Every Bit Different”© Visit VictoriaTarget “The Gift”© Target
    Rob Stanton-Cook · Tom Campbell · Husein Alicajic
  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    AJF Partnership's work by year, brand and award in one place, and the companies with a similar body of work.

    adam&eve\TBWA© Harvey NicholsLeo Burnett© Aqualtis Washing MachineAMV BBDO© GuinnessBBH© Vodafone
    Similar: adam&eve\TBWA, Leo Burnett, AMV BBDO

07 · Questions

About AJF Partnership

What commercials has AJF Partnership made?+

18 in the library, 2016–2026, including Visit Victoria “12 Apostles”, Holden “Cruze”, Visit Victoria “Every Bit Different” and Target “The Gift”.

Which directors does AJF Partnership work with?+

Rob Stanton-Cook (5), Tom Campbell (2), Husein Alicajic (1), Colin Skyba (1), Bruce Hunt (1) and Matt Murphy (1).

Who are AJF Partnership's clients?+

In the library: Target (7 commercials, 2023–2024), Officeworks (3 commercials, 2016–2023), LION (2 commercials, 2020–2023), Holden (2 commercials, 2023–2024), Visit Victoria (2 commercials, 2024–2026) and Farmers Union (1 commercials, 2023–2023).

08 · Discover

Other agencies with similar work

Not connected to AJF Partnership: matched by the ideas, tone and categories of their commercials.