advertising agency
AJF Partnership
AJF Partnership is a advertising agency. FrameThrower's visual library has 18 of its commercials (2016–2026), cut shot by shot. The work includes spots for Target, Officeworks, LION and Holden, directed by Rob Stanton-Cook, Tom Campbell and Husein Alicajic among others, produced with Collider, Good Oil and Revolver.
- 18
- Commercials in our library
- 2016–2026
- Active
01 · Featured
AJF Partnership's most awarded commercial
© Visit Victoria
© Visit Victoria
© Visit Victoria
© Visit VictoriaVisit Victoria “12 Apostles” 2026
A couple on a beach adventure loses a hat to the wind, but finds joy in the moment, highlighting Victoria's dramatic coastal beauty and the fun of unexpected experiences.
Directed by Tom Campbell · AJF Partnership · Good Oil
02 · Directors
Notable directors at AJF Partnership
Who made the work, and how much of it won awards. From the credits on every spot.
© TargetRob Stanton-Cook5 spots · Target “Winter Sense”
© Visit VictoriaTom Campbell2 spots · Visit Victoria “12 Apostles”
© OfficeworksHusein Alicajic1 spots · Officeworks “Officeworks 'Let Their Amazing Out”
© LIONColin Skyba1 spots · LION “Farmers Union Greek Style Yoghurt”
© HoldenBruce Hunt1 spots · Holden “Cruze”
© Farmers UnionMatt Murphy1 spots · Farmers Union “Sad Farewell”
© TargetLucy Knox1 spots · Target “Christmas 23”
© OfficeworksCurtis Hill1 spots · Officeworks “Space Team 3”
© TargetStephen Carroll1 spots · Target “The Gift”
© HoldenNoah Marshall1 spots · Holden “This is How We SUV”
© TargetJessie Oldfield1 spots · Target “SS18/19 Campaign”
© weberMatt McCaughey1 spots · weber “Qriosity”
03 · Clients
AJF Partnership's clients
Every brand in the library, by award-winning work.
- Target2023–2024
7 commercials
- Officeworks2016–2023
3 commercials
- LION2020–2023
2 commercials
- Holden2023–2024
2 commercials
- Visit Victoria2024–2026
2 commercials
- Farmers Union2023
1 commercials
- weber2023
1 commercials
04 · Works with
Who AJF Partnership works with
From the credits: the companies behind the spots, by number of spots.
Production companies AJF Partnership hires
- Collider4
- Good Oil4
- Revolver2
- The Sweetshop UK2
- Photoplay1
- The Producers1
- Scoundrel1
- Colider1
- CKOL1
- Poppet1
05 · Work
Commercials by AJF Partnership
Our visual library has 18 AJF Partnership commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Visit VictoriaVisit Victoria “12 Apostles” 2026
© HoldenHolden “Cruze” 2024
© Visit VictoriaVisit Victoria “Every Bit Different” 2024
© TargetTarget “The Gift” 2024
© TargetTarget “Winter Sense” 2023Most awarded
© Visit VictoriaVisit Victoria “12 Apostles” 2026Dir. Tom Campbell · AJF Partnership
© HoldenHolden “Cruze” 2024Dir. Bruce Hunt · AJF Partnership
© Visit VictoriaVisit Victoria “Every Bit Different” 2024Dir. Tom Campbell · AJF Partnership
© TargetTarget “The Gift” 2024Dir. Stephen Carroll · AJF Partnership
© TargetTarget “Winter Sense” 2023Dir. Rob Stanton-Cook · AJF Partnership
© TargetTarget “Play Wild” 2023Dir. Rob Stanton-Cook · AJF Partnership
© TargetTarget “Denimland” 2023Dir. Rob Stanton-Cook · AJF Partnership
© Farmers UnionFarmers Union “Sad Farewell” 2023Dir. Matt Murphy · AJF Partnership
© OfficeworksOfficeworks “Out the Back” 2023Dir. Rob Stanton-Cook · AJF Partnership
© TargetTarget “Christmas 23” 2023Dir. Lucy Knox · AJF Partnership
© OfficeworksOfficeworks “Space Team 3” 2023Dir. Curtis Hill · AJF Partnership
© TargetTarget “Run Wild” 2023Dir. Rob Stanton-Cook · AJF Partnership
© HoldenHolden “This is How We SUV” 2023Dir. Noah Marshall · AJF Partnership
© TargetTarget “SS18/19 Campaign” 2023Dir. Jessie Oldfield · AJF Partnership
© weberweber “Qriosity” 2023Dir. Matt McCaughey · AJF Partnership
© LionLion “Dominoes” 2023Dir. Joel Harmsworth · AJF Partnership
© LIONLION “Farmers Union Greek Style Yoghurt” 2020Dir. Colin Skyba · AJF Partnership
© OfficeworksOfficeworks “Officeworks 'Let Their Amazing Out” 2016Dir. Husein Alicajic · AJF Partnership
06 · For producers
What producers use AJF Partnership's page for
01Who AJF Partnership hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind AJF Partnership's 18 commercials, spot by spot.
© Visit Victoria
© Holden
© Visit Victoria
© TargetRob Stanton-Cook · Tom Campbell · Husein Alicajic02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
AJF Partnership's work by year, brand and award in one place, and the companies with a similar body of work.
© Harvey Nichols
© Aqualtis Washing Machine
© Guinness
© VodafoneSimilar: adam&eve\TBWA, Leo Burnett, AMV BBDO
07 · Questions
About AJF Partnership
What commercials has AJF Partnership made?+
18 in the library, 2016–2026, including Visit Victoria “12 Apostles”, Holden “Cruze”, Visit Victoria “Every Bit Different” and Target “The Gift”.
Which directors does AJF Partnership work with?+
Rob Stanton-Cook (5), Tom Campbell (2), Husein Alicajic (1), Colin Skyba (1), Bruce Hunt (1) and Matt Murphy (1).
Who are AJF Partnership's clients?+
In the library: Target (7 commercials, 2023–2024), Officeworks (3 commercials, 2016–2023), LION (2 commercials, 2020–2023), Holden (2 commercials, 2023–2024), Visit Victoria (2 commercials, 2024–2026) and Farmers Union (1 commercials, 2023–2023).
08 · Discover
Other agencies with similar work
Not connected to AJF Partnership: matched by the ideas, tone and categories of their commercials.


