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Tourism Tasmania “Call of the Off Season” 2022

Tourism Tasmania “Call of the Off Season” (2022) is a Tourism Tasmania commercial for BMF. It won one award: Clio 2022 Bronze — Film Craft (Sound Design) / Sound Design.

This ad invites viewers to experience Tasmania's unique "Off Season" with a series of evocative, slightly mysterious, and adventurous scenes.

Video: Rumble Studios on Vimeo

Shot by shot

  1. A lone figure in silhouette stands on a beach at dusk, playing a large, circular horn-like instrument.© Tourism Tasmania0:00
  2. An aerial wide shot captures a vast, misty coastline with gentle waves rolling onto a sandy beach, backed by dark green forests and distant mountains under a soft, twilight sky.© Tourism Tasmania0:01
  3. An aerial view of a winding river through a misty, forested valley with mountains in the background at dawn.© Tourism Tasmania0:02
  4. A person cooks mussels in a pan over an open fire, with steam rising from the pan, in an outdoor setting.© Tourism Tasmania0:03
  5. A man with a white beard, wearing a blue denim shirt, sits at a table in a restaurant, patting his full stomach after a meal.© Tourism Tasmania0:04
  6. A person's legs and hiking boots are seen walking on a snowy surface, casting a long shadow in bright sunlight.© Tourism Tasmania0:05
  7. A woman with wet hair in a swimsuit looks out at the ocean at dusk, with a hill in the background.© Tourism Tasmania0:06
  8. A person in dark athletic wear swings a golf club on a green course at dusk, with tall grass and a colorful sky in the background.© Tourism Tasmania0:07
  9. A man with white hair and glasses is seen in extreme closeup, with a bright lens flare, holding a tool, possibly outdoors.© Tourism Tasmania0:09
  10. A large, human-shaped effigy made of wood and straw burns brightly against a dark night sky, with flames engulfing its body.© Tourism Tasmania0:10
  11. A man with dark curly hair and a gold chain relaxes in a wooden hot tub, steam rising around him in a forest setting.© Tourism Tasmania0:10
  12. A person's hand, wet and dripping water, rests on the edge of a wooden hot tub in an outdoor setting, with text overlay.© Tourism Tasmania0:11

Stills © Tourism Tasmania. Made by BMF.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace Tasmania's wild, untamed beauty during the off-season for unique experiences.

Tagline: “Tasmania. Come down for air.”

call to adventurenature's grandeursensory indulgencemysterious allureescape the ordinaryprimal connection

The cut

Length
15 s
Shots
12
Average shot
1.3 s

What creatives use Tourism Tasmania “Call of the Off Season” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tourism Tasmania “Call of the Off Season”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A lone figure in silhouette stands on a beach at dusk, playing a large, circular horn-like instrument.© Tourism TasmaniaAn aerial wide shot captures a vast, misty coastline with gentle waves rolling onto a sandy beach, backed by dark green forests and distant mountains under a soft, twilight sky.© Tourism TasmaniaAn aerial view of a winding river through a misty, forested valley with mountains in the background at dawn.© Tourism TasmaniaA person cooks mussels in a pan over an open fire, with steam rising from the pan, in an outdoor setting.© Tourism Tasmania
    Frames from Tourism Tasmania “Call of the Off Season”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tourism Tasmania “Call of the Off Season” in order, with its length, framing and what happens in it.

    A lone figure in silhouette stands on a beach at dusk, playing a large, circular horn-like instrument.© Tourism TasmaniaAn aerial wide shot captures a vast, misty coastline with gentle waves rolling onto a sandy beach, backed by dark green forests and distant mountains under a soft, twilight sky.© Tourism TasmaniaAn aerial view of a winding river through a misty, forested valley with mountains in the background at dawn.© Tourism TasmaniaA person cooks mussels in a pan over an open fire, with steam rising from the pan, in an outdoor setting.© Tourism TasmaniaA man with a white beard, wearing a blue denim shirt, sits at a table in a restaurant, patting his full stomach after a meal.© Tourism TasmaniaA person's legs and hiking boots are seen walking on a snowy surface, casting a long shadow in bright sunlight.© Tourism Tasmania
    Length: 15 s · Shots: 12 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a call to adventure

    Before you present an idea, you need to know who has done it, and how.

    Tourism Tasmania “Call of the Off Season” is built on a call to adventure. Search the library by idea to see every spot that uses it.

    Peace Corps “Life Is Calling. How Far Will You Go”© Peace CorpsTurkish Airlines “Step on Earth”© Turkish AirlinesThe North Face “Have You Ever”© The North FaceAsics “It's a big world. Go run it”© Asics
    Peace Corps · Turkish Airlines · The North Face · Asics

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Questions

Which agency made Tourism Tasmania “Call of the Off Season”?

BMF created it for Tourism Tasmania (2022).

What awards did Tourism Tasmania “Call of the Off Season” win?

1 awards, including Clio 2022 Bronze — Film Craft (Sound Design) / Sound Design.

What is the tagline of Tourism Tasmania “Call of the Off Season”?

“Tasmania. Come down for air.”

Sources for the credits and awards

clios.com