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Tooheys Extra Dry “Nocturnal Migration” 2011

Tooheys Extra Dry “Nocturnal Migration” (2011) is a Tooheys Extra Dry commercial directed by Garth Davis for BMF, produced by Exit Films. It won 7 awards, including Clio 2012 Silver — Film / Cinematography, AdFest 2012 Gold Lotus Film Craft — Single for Animation (Cell, Clay or Computer) and D&AD 2012 Wood Pencil — Film Advertising Crafts / Cinematography for Film Advertising.

A mysterious nocturnal migration of deer through suburban and urban landscapes culminates in a surreal party and a refreshing beer.

Video: Tooheys Extra Dry on YouTube

Shot by shot

  1. A deer stands inside a modern living room with large windows, looking out at a city and body of water at dusk.© Tooheys Extra Dry0:00
  2. A deer stands in profile, looking out over a dark landscape under a twilight sky, with subtle light on its fur.© Tooheys Extra Dry0:02
  3. Two taxidermied deer stand on a moving bus at night, looking out the window at city lights reflecting on water.© Tooheys Extra Dry0:11
  4. A herd of deer, including a stag with large antlers, walks across a busy city street at night, with cars and streetlights visible in the background.© Tooheys Extra Dry0:17
  5. A herd of deer, including several with antlers, runs across a busy city street at night, with cars and pedestrians visible in the background.© Tooheys Extra Dry0:20
  6. A group of deer with large antlers stand on a city sidewalk at night, looking towards the camera as cars pass by on the street.© Tooheys Extra Dry0:25
  7. A herd of deer, silhouetted by a bright light, stands in a dark, misty forest at night, looking towards the light.© Tooheys Extra Dry0:30
  8. A herd of deer, silhouetted against a giant full moon, walk across a dark, rural road at night.© Tooheys Extra Dry0:39
  9. A herd of deer, some with large antlers, are silhouetted against bright stadium lights and smoke, appearing to be in a large arena.© Tooheys Extra Dry0:41
  10. A large stag with antlers looks directly at the camera, surrounded by other deer in a smoky, dimly lit environment.© Tooheys Extra Dry0:43
  11. A bald male chef in a white uniform serves a burger to a deer at a busy outdoor food stall at night, surrounded by many other deer.© Tooheys Extra Dry0:47
  12. A large deer and two smaller deer-like animals stand silhouetted on a suburban street at dusk, with power lines and bare trees against an orange sky.© Tooheys Extra Dry0:52

Stills © Tooheys Extra Dry. Made by BMF, Exit Films and Garth Davis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Deer migrating through a city at night to find a party and a beer.

Tagline: “THE CLEAN CRISP TASTE”

animal migrationurban surrealismnightlife adventureunexpected partyanthropomorphic animalsjourney to a destination

The cut

Length
60 s
Shots
39
Average shot
1.5 s

What creatives use Tooheys Extra Dry “Nocturnal Migration” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tooheys Extra Dry “Nocturnal Migration”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A deer stands inside a modern living room with large windows, looking out at a city and body of water at dusk.© Tooheys Extra DryA deer stands in profile, looking out over a dark landscape under a twilight sky, with subtle light on its fur.© Tooheys Extra DryTwo taxidermied deer stand on a moving bus at night, looking out the window at city lights reflecting on water.© Tooheys Extra DryA herd of deer, including a stag with large antlers, walks across a busy city street at night, with cars and streetlights visible in the background.© Tooheys Extra Dry
    Frames from Tooheys Extra Dry “Nocturnal Migration”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tooheys Extra Dry “Nocturnal Migration” in order, with its length, framing and what happens in it.

    A deer stands inside a modern living room with large windows, looking out at a city and body of water at dusk.© Tooheys Extra DryA deer stands in profile, looking out over a dark landscape under a twilight sky, with subtle light on its fur.© Tooheys Extra DryTwo taxidermied deer stand on a moving bus at night, looking out the window at city lights reflecting on water.© Tooheys Extra DryA herd of deer, including a stag with large antlers, walks across a busy city street at night, with cars and streetlights visible in the background.© Tooheys Extra DryA herd of deer, including several with antlers, runs across a busy city street at night, with cars and pedestrians visible in the background.© Tooheys Extra DryA group of deer with large antlers stand on a city sidewalk at night, looking towards the camera as cars pass by on the street.© Tooheys Extra Dry
    Length: 60 s · Shots: 39 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a nightlife adventure

    Before you present an idea, you need to know who has done it, and how.

    Tooheys Extra Dry “Nocturnal Migration” is built on a nightlife adventure. Search the library by idea to see every spot that uses it.

    VIVO “Connections should have no limits”© VIVOPepe Jeans “Talking To Your Teenager”© Pepe JeansFiji Water “After Party”© Fiji WaterGucci “Generation Gucci”© Gucci
    VIVO · Pepe Jeans · Fiji Water · Gucci

More commercials by Garth Davis

More from BMF

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  • Australia for UNHCR "The Reluctant Shanty" (2023) commercial still© Australia for UNHCRAustralia for UNHCR “The Reluctant Shanty” 2023Dir. Kyra Bartley · BMFSpikes Asia Gold 2023
  • ALDI Mamia Nappies "Ready When You're Not" (2013) commercial still© ALDI Mamia NappiesALDI Mamia Nappies “Ready When You're Not” 2013Dir. Scott Pickett · BMFClio Awards Gold 2013
  • Aldi Australia "Mammoth" (2015) commercial still© Aldi AustraliaAldi Australia “Mammoth” 2015BMFSpikes Asia Silver 2015
  • Tap King "The Search" (2014) commercial still© Tap KingTap King “The Search” 2014Dir. Steve Rogers · BMFD&AD Graphite Pencil 2014
  • Aldi "Low Prices" (2026) commercial still© AldiAldi “Low Prices” 2026Dir. Andreas Nilsson · BMF

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Tooheys Extra Dry “Nocturnal Migration” commercial?

Garth Davis directed it, produced by Exit Films, for the agency BMF.

Which agency made Tooheys Extra Dry “Nocturnal Migration”?

BMF created it for Tooheys Extra Dry (2011).

What awards did Tooheys Extra Dry “Nocturnal Migration” win?

7 awards, including Clio 2012 Silver — Film / Cinematography, Clio 2012 Silver — Film / Visual Effects, AdFest 2012 Gold Lotus Film Craft — Single for Animation (Cell, Clay or Computer) and D&AD 2012 Wood Pencil — Film Advertising Crafts / Cinematography for Film Advertising.

What is the tagline of Tooheys Extra Dry “Nocturnal Migration”?

“THE CLEAN CRISP TASTE”

Sources for the credits and awards

shotsdandad.orgdandad.orgclios.comclios.comclios.comarchive.adfest.com