Thinkerbell

01 · Featured

Thinkerbell's most awarded commercial

© BCF© BCF© BCF© BCF© BCF© BCF

BCF “Define 'Fun” 2026

This ad showcases diverse groups of people enjoying various outdoor activities like fishing, camping, and off-roading, highlighting that "fun" means something different for everyone.

Directed by Adam Stevens · Thinkerbell · Good Oil

Every shot in the library

02 · Directors

Notable directors at Thinkerbell

Who made the work, and how much of it won awards. From the credits on every spot.

• © RepcoMitch Kennedy8 spots · Repco “Centenary”
• © Dare Iced Coffee (Bega Group)Yianni Warnock6 spots · Dare Iced Coffee (Bega Group) “Dare Iced Coffee - Done it with Dare - Bins Out”
• © BCFAdam Stevens3 spots · BCF “Define 'Fun”
• © LionBenji Wienstein3 spots · Lion “XXXX (Lion) - Made for XXXX 60”
• © LionArundati Thandur2 spots · Lion “XXXX - Bindi”
• © FurphyAriel Martin2 spots · Furphy “The Rookie”
• © RepcoMatt Murphy2 spots · Repco “Bathurst Bus Tours 15”
• © Lite n' EasyOlivia Altavilla2 spots · Lite n' Easy “You do you. I'm doing Lite n' Easy”
• © KleenexMelvin Montalban2 spots · Kleenex “First Solo Mission”
• © hipagesPaul Bruty2 spots · hipages “Homeowner - Flush”
• © My Muscle ChefMichael Gupta2 spots · My Muscle Chef “Life Keeps Coming”
• © Aussie BroadbandJeff Johnson2 spots · Aussie Broadband “The Actual Aussie Way”

03 · Clients

Thinkerbell's clients

Every brand in the library, by award-winning work.

• Lion2022–2026

  12 commercials

• Aussie Broadband2023–2025

  6 commercials

• GWM2025

  4 commercials

• Dan Murphy's2024

  4 commercials

• Furphy2020–2024

  3 commercials

• Vodafone Australia2025

  3 commercials

• Repco2022–2025

  3 commercials

• Bupa2024

  2 commercials

• BCF2026

  2 commercials

• Kleenex2025

  2 commercials

• hipages2024

  2 commercials

• Jetstar2025

  2 commercials

Also: Blundstone, Tooheys, Lion, Toyota, Bega, Lite n' Easy, Cabot’s, Aware Super, Farmers Union, SCA, Flybuys, Dare Iced Coffee (Bega Group), GWM Australia and New Zealand

04 · Works with

Who Thinkerbell works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by Thinkerbell

Our visual library has 75 Thinkerbell commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© BCFBCF “Define 'Fun” 2026

© Tooheys, LionTooheys, Lion “Tooheys - Ultra 30” 2026

© LionLion “XXXX (Lion) - Made for XXXX 60” 2026

© LionLion “XXXX (Lion) - Made for XXXX - Jobs” 2026

© BegaBega “Farmers Union - It's A Living Thing” 2026

Most awarded

• © BCFBCF “Define 'Fun” 2026Dir. Adam Stevens · Thinkerbell
• © Tooheys, LionTooheys, Lion “Tooheys - Ultra 30” 2026Dir. Toby Pike · Thinkerbell
• © LionLion “XXXX (Lion) - Made for XXXX 60” 2026Dir. Benji Wienstein · Thinkerbell
• © LionLion “XXXX (Lion) - Made for XXXX - Jobs” 2026Dir. Benji Wienstein · Thinkerbell
• © BegaBega “Farmers Union - It's A Living Thing” 2026Dir. TWIN · Thinkerbell
• © LionLion “XXXX (Lion) - Made for XXXX Swimming 15” 2026Dir. Benji Wienstein · Thinkerbell
• © Lite n' EasyLite n' Easy “You do you. I'm doing Lite n' Easy” 2026Dir. Olivia Altavilla · Thinkerbell
• © Dare Iced Coffee (Bega Group)Dare Iced Coffee (Bega Group) “Dare Iced Coffee - Done it with Dare - Bins Out” 2026Dir. Yianni Warnock · Thinkerbell
• © GWM Australia and New ZealandGWM Australia and New Zealand “GWM - More Can Do” 2026Dir. Aimée-Lee Xu Hsien · Thinkerbell
• © PringlesPringles “Pop the Question” 2026Dir. Andrew Seaton · Thinkerbell
• © My Muscle ChefMy Muscle Chef “Life Keeps Coming” 2026Dir. Michael Gupta · Thinkerbell
• © Vegemite (Bega)Vegemite (Bega) “Vegemite - Gout Gout” 2026Dir. Andy Diprose · Thinkerbell
• © Unilever AustraliaUnilever Australia “OMO Capsules - Dirt is Good second iteration” 2026Dir. Rhett D'Arrietta · Thinkerbell
• © BCFBCF “Fisho's Onesie” 2026Dir. Josh Robenstone · Thinkerbell
• © Victoria Racing ClubVictoria Racing Club “Fancy a Gallop? 2026” 2026Dir. Harry Welsh · Thinkerbell
• © GWMGWM “Be More Tank” 2025Dir. Adam Stevens · Thinkerbell
• © Vodafone AustraliaVodafone Australia “Double Coverage” 2025Dir. Ariel Martin · Thinkerbell
• © RepcoRepco “Bathurst Bus Tours 15” 2025Dir. Matt Murphy · Thinkerbell
• © GWMGWM “A Bit More Adventure” 2025Dir. Dom Meehan · Thinkerbell
• © Aussie BroadbandAussie Broadband “Your Local - Internet - 45s” 2025Dir. Mitch Kennedy · Thinkerbell
• © Aussie BroadbandAussie Broadband “Your Local - Internet - Backups” 2025Dir. Mitch Kennedy · Thinkerbell
• © Aussie BroadbandAussie Broadband “Your Local - Internet - Streaming” 2025Dir. Mitch Kennedy · Thinkerbell
• © Aussie BroadbandAussie Broadband “Your Local - Internet - Bottlenecks” 2025Dir. Mitch Kennedy · Thinkerbell
• © Cabot’sCabot’s “Wood calls for Cabots” 2025Dir. Julian Lucus · Thinkerbell

06 · For producers

What producers use Thinkerbell's page for

1. 01Who Thinkerbell hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind Thinkerbell's 75 commercials, spot by spot.

   © BCF© Tooheys, Lion© Lion© Lion

   Mitch Kennedy · Yianni Warnock · Adam StevensOpen Thinkerbell in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   Thinkerbell's work by year, brand and award in one place, and the companies with a similar body of work.

   © Guinness© DoorDash© Aqualtis Washing Machine© Mondelez - Cadbury UK

   Similar: AMV BBDO, Wieden+Kennedy, Leo BurnettCompare in the library →

07 · Questions

About Thinkerbell