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Transport Accident Commission “Strings” 2015

Transport Accident Commission “Strings” (2015) is a Transport Accident Commission commercial directed by Tomas Mankovsky for Clemenger BBDO, produced by Finch. It won 2 awards, including One Show 2016 Bronze Pencil — Film and Spikes Asia 2015 Silver Film Charities, Public Health, Safety & Awareness Messages.

A young boy in a car seat is controlled by strings like a puppet, then a man in a driver's seat is also controlled by strings, illustrating the impact of a driver's actions on a child.

Video: Transport Accident Commission Victoria on YouTube

Stills © Transport Accident Commission. Made by Clemenger BBDO, Finch and Tomas Mankovsky.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Children are puppets of their parents' driving habits.

Tagline: “Make every drive a good example.”

puppet metaphorchild's perspectivecause and effectvisual metaphor

The cut

Length
60 s
One take
60 s in a single shot

What creatives use Transport Accident Commission “Strings” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Transport Accident Commission “Strings”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy in a car seat is controlled by strings like a puppet, then a man in a driver's seat is also controlled by strings, illustrating the impact of a driver's actions on a child.© Transport Accident Commission
    Frames from Transport Accident Commission “Strings”

  2. 02How a one-take commercial is built

    60 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A young boy in a car seat is controlled by strings like a puppet, then a man in a driver's seat is also controlled by strings, illustrating the impact of a driver's actions on a child.© Transport Accident Commission
    Length: 60 s · One take: 60 s in a single shot

  3. 03Ad ideas: every spot built on a child's perspective

    Before you present an idea, you need to know who has done it, and how.

    Transport Accident Commission “Strings” is built on a child's perspective. Search the library by idea to see every spot that uses it.

    WWF “Up in Smoke”© WWFWhisper “Keep Girls in School”© WhisperChildline “It Follows Me Around”© ChildlineEmbassy Suites Hotels “Austin”© Embassy Suites Hotels
    WWF · Whisper · Childline · Embassy Suites Hotels

More commercials by Tomas Mankovsky

  • O2 "The Power of Support" (2015) commercial still© O2O2 “The Power of Support” 2015Dir. Tomas Mankovsky · VCCP
  • RNLI "Unpredictable" (2015) commercial still© RNLIRNLI “Unpredictable” 2015Dir. Tomas Mankovsky · Leo
  • Mondelez "Cadbury Egg ‘n’ Spoon Returns with Clap-Happy Ad" (2014) commercial still© MondelezMondelez “Cadbury Egg ‘n’ Spoon Returns with Clap-Happy Ad” 2014Dir. Tomas Mankovsky · Fallon
  • hhgregg "Happy Home - Boxes" (2014) commercial still© hhgregghhgregg “Happy Home - Boxes” 2014Dir. Tomas Mankovsky · Leo

More from Clemenger BBDO

Award-winning public service & ngo commercials

Questions

Who directed the Transport Accident Commission “Strings” commercial?

Tomas Mankovsky directed it, produced by Finch, for the agency Clemenger BBDO.

Which agency made Transport Accident Commission “Strings”?

Clemenger BBDO created it for Transport Accident Commission (2015).

What awards did Transport Accident Commission “Strings” win?

2 awards, including One Show 2016 Bronze Pencil — Film and Spikes Asia 2015 Silver Film Charities, Public Health, Safety & Awareness Messages.

What is the tagline of Transport Accident Commission “Strings”?

“Make every drive a good example.”

Sources for the credits and awards

web.archive.orgoneclub.orgoneclub.org