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Motor Accident Commission of South Australia “Obstacles” 2010

Motor Accident Commission of South Australia “Obstacles” (2010) is a Motor Accident Commission of South Australia commercial for Clemenger BBDO. It won one award: Spikes Asia 2010 Silver TV/Cinema Public Service, Charity & Fund Raising.

A series of motorcycle and car crashes on a racetrack are juxtaposed with a champion racer's warning about the dangers of racing on public roads.

Video: ClemengerBBDOAdelaid on YouTube

Shot by shot

  1. Motor Accident Commission of South Australia “Obstacles”, shot 2© Motor Accident Commission of South Australia0:00
  2. Two motorcycle racers in full gear speed around a track, with one racer falling behind the other, on a sunny day.© Motor Accident Commission of South Australia0:01
  3. A motorcyclist in a helmet with a Red Bull logo is seen from a POV shot, racing on a track under a bright sky.© Motor Accident Commission of South Australia0:02
  4. A motorcycle racer in a red and white suit leans into a turn on a race track, filmed from a low angle behind another motorcycle.© Motor Accident Commission of South Australia0:03
  5. A motorcyclist in a white and black racing suit crashes on a racetrack, sliding into a bus stop where a man is waiting.© Motor Accident Commission of South Australia0:04
  6. A male motorcycle racer in a red suit leans into a turn on a race track, with the camera focusing on the front wheel.© Motor Accident Commission of South Australia0:07
  7. A motorcycle racer in a white and red suit speeds across a track during a race.© Motor Accident Commission of South Australia0:11
  8. A motorcycle racer in white and black gear crashes into a yellow and red barrier on a race track, with spectators in the background.© Motor Accident Commission of South Australia0:12
  9. A motorcycle racer in a red and white suit crashes on a track, sliding across the asphalt near a tree and a green bench.© Motor Accident Commission of South Australia0:15
  10. A green motorcycle racer crashes on a track, sliding across the asphalt while the camera zooms in on the action.© Motor Accident Commission of South Australia0:17
  11. A yellow bus is parked on the side of a race track as a motorcyclist crashes into a green motorcycle on the track.© Motor Accident Commission of South Australia0:19
  12. A man with gray hair and a dark jacket walks towards the camera on a racetrack, speaking directly to the viewer under a bright, cloudy sky.© Motor Accident Commission of South Australia0:21

Stills © Motor Accident Commission of South Australia. Made by Clemenger BBDO.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Racetrack crashes highlight road dangers.

Tagline: “THE ROAD'S NO PLACE TO RACE.”

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The cut

Length
31 s
Shots
17
Average shot
1.8 s

What creatives use Motor Accident Commission of South Australia “Obstacles” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Motor Accident Commission of South Australia “Obstacles”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Motor Accident Commission of South Australia “Obstacles”, 0:00© Motor Accident Commission of South AustraliaTwo motorcycle racers in full gear speed around a track, with one racer falling behind the other, on a sunny day.© Motor Accident Commission of South AustraliaA motorcycle racer in a red and white suit leans into a turn on a race track, filmed from a low angle behind another motorcycle.© Motor Accident Commission of South AustraliaA motorcyclist in a white and black racing suit crashes on a racetrack, sliding into a bus stop where a man is waiting.© Motor Accident Commission of South Australia
    Frames from Motor Accident Commission of South Australia “Obstacles”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Motor Accident Commission of South Australia “Obstacles” in order, with its length, framing and what happens in it.

    Motor Accident Commission of South Australia “Obstacles”, 0:00© Motor Accident Commission of South AustraliaTwo motorcycle racers in full gear speed around a track, with one racer falling behind the other, on a sunny day.© Motor Accident Commission of South AustraliaA motorcycle racer in a red and white suit leans into a turn on a race track, filmed from a low angle behind another motorcycle.© Motor Accident Commission of South AustraliaA motorcyclist in a white and black racing suit crashes on a racetrack, sliding into a bus stop where a man is waiting.© Motor Accident Commission of South AustraliaA male motorcycle racer in a red suit leans into a turn on a race track, with the camera focusing on the front wheel.© Motor Accident Commission of South AustraliaA motorcycle racer in a white and red suit speeds across a track during a race.© Motor Accident Commission of South Australia
    Length: 31 s · Shots: 17 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a juxtaposition

    Before you present an idea, you need to know who has done it, and how.

    Motor Accident Commission of South Australia “Obstacles” is built on a juxtaposition. Search the library by idea to see every spot that uses it.

    Black Lives Matter “Mama”© Black Lives MatterRoad Safety: Anti-Speeding “Mess”© Road Safety: Anti-SpeedingNobody's Children Foundation “Execution”© Nobody's Children FoundationPETA “Don't Take My Cheese Away”© PETA
    Black Lives Matter · Road Safety: Anti-Speeding · Nobody's Children Foundation · PETA

More from Clemenger BBDO

Award-winning public service & ngo commercials

Questions

Which agency made Motor Accident Commission of South Australia “Obstacles”?

Clemenger BBDO created it for Motor Accident Commission of South Australia (2010).

What awards did Motor Accident Commission of South Australia “Obstacles” win?

1 awards, including Spikes Asia 2010 Silver TV/Cinema Public Service, Charity & Fund Raising.

What is the tagline of Motor Accident Commission of South Australia “Obstacles”?

“THE ROAD'S NO PLACE TO RACE.”

Sources for the credits and awards

web.archive.org