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Carlton Mid “Coincidence” 2013

Carlton Mid “Coincidence” (2013) is a Carlton Mid commercial directed by Brian Aldrich - Furlined for Clemenger BBDO, produced by Finch. It won one award: LIA 2013 Silver — TV/Cinema/Online Film / Beverages - Alcoholic.

A couple on a tropical holiday keeps running into their friends, leading to a series of increasingly unbelievable coincidences.

Video: Jack Hutchings on Vimeo

Shot by shot

  1. A wide shot of a luxurious resort pool area with palm trees, umbrellas, and a bar, under a bright sky.© Carlton Mid0:00
  2. A man and a woman relax in lounge chairs by a pool, smiling at each other, with the man holding a beer and the woman a cocktail.© Carlton Mid0:01
  3. A man in a light blue polo shirt holds a beer bottle and talks to a smiling woman in a green dress at an outdoor gathering during the day.© Carlton Mid0:12
  4. A man with a beard holds a beer can and gestures while talking to two women holding cocktails at an outdoor party.© Carlton Mid0:13
  5. Four friends, two men and two women, stand by a pool, holding drinks and talking, with palm trees and lounge chairs in the background.© Carlton Mid0:15
  6. A man with a bowl cut and a woman with long hair are swimming in a pool, with the woman hugging the man from behind, both smiling.© Carlton Mid0:17
  7. A man and woman are swimming in clear, shallow water, with the woman holding onto the man's back before he flails his arms and pushes her away.© Carlton Mid0:19
  8. A man in a light blue polo shirt holds a beer bottle and talks to a woman in a green patterned dress at an outdoor gathering.© Carlton Mid0:24
  9. Four friends, two men and two women, are enjoying drinks and conversation outdoors at a sunny resort.© Carlton Mid0:25
  10. A group of six friends, three men and three women, stand by a pool at a resort, looking surprised and pointing at something off-camera.© Carlton Mid0:28
  11. A man and woman sit at a table by a pool, while another woman sunbathes in the background at a tropical resort.© Carlton Mid0:31
  12. A group of six friends, three men and three women, are chatting and laughing by a pool at a resort on a sunny day.© Carlton Mid0:38

Stills © Carlton Mid. Made by Clemenger BBDO, Finch and Brian Aldrich - Furlined.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The more friends you meet, the longer you'll stay and drink Carlton Mid.

Tagline: “STAY A LITTLE LONGER”

running into friendsunbelievable coincidencestropical holiday settinggroup dynamicsescalating humor

The cut

Length
45 s
Shots
19
Average shot
2.4 s

What creatives use Carlton Mid “Coincidence” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Carlton Mid “Coincidence”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a luxurious resort pool area with palm trees, umbrellas, and a bar, under a bright sky.© Carlton MidA man and a woman relax in lounge chairs by a pool, smiling at each other, with the man holding a beer and the woman a cocktail.© Carlton MidA man in a light blue polo shirt holds a beer bottle and talks to a smiling woman in a green dress at an outdoor gathering during the day.© Carlton MidA man with a beard holds a beer can and gestures while talking to two women holding cocktails at an outdoor party.© Carlton Mid
    Frames from Carlton Mid “Coincidence”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Carlton Mid “Coincidence” in order, with its length, framing and what happens in it.

    A wide shot of a luxurious resort pool area with palm trees, umbrellas, and a bar, under a bright sky.© Carlton MidA man and a woman relax in lounge chairs by a pool, smiling at each other, with the man holding a beer and the woman a cocktail.© Carlton MidA man in a light blue polo shirt holds a beer bottle and talks to a smiling woman in a green dress at an outdoor gathering during the day.© Carlton MidA man with a beard holds a beer can and gestures while talking to two women holding cocktails at an outdoor party.© Carlton MidFour friends, two men and two women, stand by a pool, holding drinks and talking, with palm trees and lounge chairs in the background.© Carlton MidA man with a bowl cut and a woman with long hair are swimming in a pool, with the woman hugging the man from behind, both smiling.© Carlton Mid
    Length: 45 s · Shots: 19 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a group dynamics

    Before you present an idea, you need to know who has done it, and how.

    Carlton Mid “Coincidence” is built on a group dynamics. Search the library by idea to see every spot that uses it.

    Samsung “Switchers - Therapy Puppets”© SamsungMétier “Parlez-Vous Métier? Restaurant”© MétierWhatsapp “Group Chat”© WhatsappHaribo “Tangfastic Rugby Pitch”© Haribo
    Samsung · Métier · Whatsapp · Haribo

More from Clemenger BBDO

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Carlton Mid “Coincidence” commercial?

Brian Aldrich - Furlined directed it, produced by Finch, for the agency Clemenger BBDO.

Which agency made Carlton Mid “Coincidence”?

Clemenger BBDO created it for Carlton Mid (2013).

What awards did Carlton Mid “Coincidence” win?

1 awards, including LIA 2013 Silver — TV/Cinema/Online Film / Beverages - Alcoholic.

What is the tagline of Carlton Mid “Coincidence”?

“STAY A LITTLE LONGER”

Sources for the credits and awards

web.archive.org