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Bell Canada “Sweet on Him” 2025

Bell Canada “Sweet on Him” (2025) is a Bell Canada commercial directed by Trevor Gourley for LG2. It won one award: Epica 2025 Bronze Copywriting & Storytelling.

A granddaughter and grandmother share a heartwarming phone call, bridging generational gaps with humor and affection, highlighting the joy of connection.

Video: Bell Canada on YouTube

Shot by shot

  1. A young woman with dark hair sits on a bed in a cozy bedroom, talking on a phone, with a crocheted blanket in the foreground.© Bell Canada0:00
  2. A senior woman in a striped shirt and jeans sits on a couch, talking on a phone in a cozy living room.© Bell Canada0:02
  3. A young woman with dark hair, wearing a striped shirt, lies on her bed, talking on her phone and smiling in her bedroom.© Bell Canada0:05
  4. A woman in her 60s sits on a couch, talking on the phone, looking up and to the right, in a sunlit living room.© Bell Canada0:08
  5. A young woman with dark hair and a white shirt lies down, holding a blue phone to her ear, smiling with her eyes closed.© Bell Canada0:10
  6. A woman in her 50s sits on a teal couch in a sunlit living room, talking on a phone.© Bell Canada0:12
  7. A young woman with long dark hair lies on a bed, talking on her phone and gesturing with her hand in a cozy bedroom.© Bell Canada0:14
  8. A woman in her 60s sits on a green couch, talking on a phone with a surprised expression in a cozy living room.© Bell Canada0:16
  9. A senior woman with grey hair and glasses smiles while talking on a smartphone in a brightly lit living room.© Bell Canada0:21
  10. A senior woman with glasses and a striped shirt sits on a teal couch, talking on a phone and smiling, in a cozy living room.© Bell Canada0:22

Stills © Bell Canada. Made by LG2 and Trevor Gourley.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Generational slang differences create humorous, relatable dialogue.

Tagline: “So whatever you talk about, just talk.”

generational gap humorphone call conversationwarm family bondmisunderstanding leads to laughtereveryday slice of life

The cut

Length
30 s
Shots
11
Average shot
2.7 s

What creatives use Bell Canada “Sweet on Him” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bell Canada “Sweet on Him”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with dark hair sits on a bed in a cozy bedroom, talking on a phone, with a crocheted blanket in the foreground.© Bell CanadaA senior woman in a striped shirt and jeans sits on a couch, talking on a phone in a cozy living room.© Bell CanadaA young woman with dark hair, wearing a striped shirt, lies on her bed, talking on her phone and smiling in her bedroom.© Bell CanadaA woman in her 60s sits on a couch, talking on the phone, looking up and to the right, in a sunlit living room.© Bell Canada
    Frames from Bell Canada “Sweet on Him”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bell Canada “Sweet on Him” in order, with its length, framing and what happens in it.

    A young woman with dark hair sits on a bed in a cozy bedroom, talking on a phone, with a crocheted blanket in the foreground.© Bell CanadaA senior woman in a striped shirt and jeans sits on a couch, talking on a phone in a cozy living room.© Bell CanadaA young woman with dark hair, wearing a striped shirt, lies on her bed, talking on her phone and smiling in her bedroom.© Bell CanadaA woman in her 60s sits on a couch, talking on the phone, looking up and to the right, in a sunlit living room.© Bell CanadaA young woman with dark hair and a white shirt lies down, holding a blue phone to her ear, smiling with her eyes closed.© Bell CanadaA woman in her 50s sits on a teal couch in a sunlit living room, talking on a phone.© Bell Canada
    Length: 30 s · Shots: 11 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a generational gap humor

    Before you present an idea, you need to know who has done it, and how.

    Bell Canada “Sweet on Him” is built on a generational gap humor. Search the library by idea to see every spot that uses it.

    HBO GO “What's He In”© HBO GOBigPond Broadband “Education”© BigPond BroadbandNew York Times “NYT Family Subscription - Order”© New York TimesPracticePanther “Intern”© PracticePanther
    HBO GO · BigPond Broadband · New York Times · PracticePanther

More commercials by Trevor Gourley

  • Carlsberg Britvic "J20 - Get to the Juice" (2025) commercial still© Carlsberg BritvicCarlsberg Britvic “J20 - Get to the Juice” 2025Dir. Trevor Gourley · VCCP
  • Bell "Just Talk" (2025) commercial still© BellBell “Just Talk” 2025Dir. Trevor Gourley · Leo Burnett
  • Harvey's "Harvey's - Wink" (2023) commercial still© Harvey'sHarvey's “Harvey's - Wink” 2023Dir. Trevor Gourley · G&G Advertising

More from LG2

  • Farnham Ale & Lager "Office" (2017) commercial still© Farnham Ale & LagerFarnham Ale & Lager “Office” 2017Dir. Charles Burroughs · LG2Epica Silver 2017
  • Penningtons "Plus Size Yogi" (2016) commercial still© PenningtonsPenningtons “Plus Size Yogi” 2016LG2Clio Awards Silver 2016
  • Fondation CHU Sainte-Justine "The Orange" (2025) commercial still© Fondation CHU Sainte-JustineFondation CHU Sainte-Justine “The Orange” 2025LG2London International Awards Bronze 2025
  • Societe de L'assurance Automobile Du Quebec "Tied" (2015) commercial still© Societe de L'assurance Automobile Du QuebecSociete de L'assurance Automobile Du Quebec “Tied” 2015LG2Cannes Lions Bronze 2015
  • Krispy Kernels "Meditation" (2014) commercial still© Krispy KernelsKrispy Kernels “Meditation” 2014LG2Cannes Lions Bronze 2014
  • Quebec Automobile Insurance "Messages" (2013) commercial still© Quebec Automobile InsuranceQuebec Automobile Insurance “Messages” 2013Dir. Nicolas Monette · LG2Epica Bronze 2013

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Bell Canada “Sweet on Him” commercial?

Trevor Gourley directed it, for the agency LG2.

Which agency made Bell Canada “Sweet on Him”?

LG2 created it for Bell Canada (2025).

What awards did Bell Canada “Sweet on Him” win?

1 awards, including Epica 2025 Bronze Copywriting & Storytelling.

What is the tagline of Bell Canada “Sweet on Him”?

“So whatever you talk about, just talk.”

Sources for the credits and awards

winners.epica-awards.com