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Shelter “The Drive” 2022

Shelter “The Drive” (2022) is a Shelter commercial directed by Jamie Rafn for Don't Panic, produced by Smuggler. It won one award: Creative Circle 2022 Bronze CHARITY & PUBLIC SERVICE - Best Charity/Public Service Film (single).

A mother and child are forced to live in their car during Christmas, highlighting the struggles of homelessness.

Video: Shelter on YouTube

Shot by shot

  1. A blonde woman with a red scarf looks distressed while sitting in a car at night, with blurry lights visible through the window.© Shelter0:35
  2. A woman with blonde hair and a red scarf looks distressed while sitting in a car at night, with blurry lights in the background.© Shelter0:56
  3. A blonde woman in her 40s, wearing a red scarf and winter coat, screams in frustration while driving at night.© Shelter1:17
  4. A woman with blonde hair and a red scarf looks worried while sitting in a car at night, with bokeh lights in the background.© Shelter1:32
  5. A blonde woman with a worried expression sits in a car at night, with blurry lights visible through the window.© Shelter1:34

Stills © Shelter. Made by Don't Panic, Smuggler and Jamie Rafn.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A car as a temporary home during Christmas, emphasizing the harsh reality of homelessness.

Tagline: “A car, tent or doorway shouldn't be anyone's home this Christmas. Donate today.”

struggling single parentchild in distressholiday season contrasturban setting at nightresilience in adversitysocial commentary

The cut

Length
120 s
Shots
41
Average shot
2.9 s

What creatives use Shelter “The Drive” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Shelter “The Drive”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blonde woman with a red scarf looks distressed while sitting in a car at night, with blurry lights visible through the window.© ShelterA woman with blonde hair and a red scarf looks distressed while sitting in a car at night, with blurry lights in the background.© ShelterA blonde woman in her 40s, wearing a red scarf and winter coat, screams in frustration while driving at night.© ShelterA woman with blonde hair and a red scarf looks worried while sitting in a car at night, with bokeh lights in the background.© Shelter
    Frames from Shelter “The Drive”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Shelter “The Drive” in order, with its length, framing and what happens in it.

    A blonde woman with a red scarf looks distressed while sitting in a car at night, with blurry lights visible through the window.© ShelterA woman with blonde hair and a red scarf looks distressed while sitting in a car at night, with blurry lights in the background.© ShelterA blonde woman in her 40s, wearing a red scarf and winter coat, screams in frustration while driving at night.© ShelterA woman with blonde hair and a red scarf looks worried while sitting in a car at night, with bokeh lights in the background.© ShelterA blonde woman with a worried expression sits in a car at night, with blurry lights visible through the window.© Shelter
    Length: 120 s · Shots: 41 · Average shot: 2.9 s

  3. 03Ad ideas: every spot built on a child in distress

    Before you present an idea, you need to know who has done it, and how.

    Shelter “The Drive” is built on a child in distress. Search the library by idea to see every spot that uses it.

    Doctors of the World “The Beauty of the World”© Doctors of the WorldKleenex “Aloe Vera Tissues”© KleenexChildren in Need “Piano”© Children in NeedCROIX-ROUGE FRANÇAISE “Red Cross France”© CROIX-ROUGE FRANÇAISE
    Doctors of the World · Kleenex · Children in Need · CROIX-ROUGE FRANÇAISE

More commercials by Jamie Rafn

  • American Family Insurance "Judo Kid" (2016) commercial still© American Family InsuranceAmerican Family Insurance “Judo Kid” 2016Dir. Jamie Rafn · BBDOEpica Silver 2016
  • Nintendo "Winter Retreat" (2022) commercial still© NintendoNintendo “Winter Retreat” 2022Dir. Jamie Rafn
  • Meijer "Perfect Thanksgiving" (2021) commercial still© MeijerMeijer “Perfect Thanksgiving” 2021Dir. Jamie Rafn · The Distillery Project

More from Don't Panic

Award-winning public service & ngo commercials

Questions

Who directed the Shelter “The Drive” commercial?

Jamie Rafn directed it, produced by Smuggler, for the agency Don't Panic.

Which agency made Shelter “The Drive”?

Don't Panic created it for Shelter (2022).

What awards did Shelter “The Drive” win?

1 awards, including Creative Circle 2022 Bronze CHARITY & PUBLIC SERVICE - Best Charity/Public Service Film (single).

What is the tagline of Shelter “The Drive”?

“A car, tent or doorway shouldn't be anyone's home this Christmas. Donate today.”

Sources for the credits and awards

web.archive.org