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Bankwest “Future” 2026

Bankwest “Future” (2026) is a Bankwest commercial directed by Steve Ayson for Bear Meets Eagle On Fire, produced by 3&7. It won one award: LIA 2026 Silver — TV & Cinema / Finance Series.

A man uses the Bankwest app to manage subscriptions, freeing him to worry about more important things like gravity, abductions, the future, and Sharon.

Video: Bear Meets Eagle On Fire on Vimeo

Shot by shot

  1. A man in his 30s hangs upside down on an inversion table in a messy bedroom, looking at his phone.© Bankwest0:00
  2. A man holds a smartphone displaying a "Subscriptions" screen, with a blurred background of moving boxes, in an interior setting.© Bankwest0:03
  3. A man hangs upside down from an inversion table, looking at the camera with a slightly concerned expression in a brightly lit room.© Bankwest0:06
  4. A shirtless man in his 30s stands in front of a mirror, looking at his reflection in a home interior.© Bankwest0:09
  5. A young boy with dark hair and a blue tank top presses his face against a glass window, making silly expressions.© Bankwest0:17
  6. A middle-aged Asian man with dark hair and a purple shirt sits on a couch, looking directly at the camera with a serious expression in an interior setting.© Bankwest0:19
  7. A man in a shirt and tie pushes a green wheelie bin down a driveway in a suburban street.© Bankwest0:21
  8. A woman with long dark hair and a black cat stand on a balcony, looking out with a slight smile on her face.© Bankwest0:23
  9. A man in a light purple shirt and blue tie stands outside, looking down with his hand on his forehead, appearing stressed.© Bankwest0:25
  10. The Bankwest logo and tagline "Just Enough Bank" appear on a dark grey background, with the logo animating in.© Bankwest0:27

Stills © Bankwest. Made by Bear Meets Eagle On Fire, 3&7 and Steve Ayson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Highlighting the app's convenience by contrasting it with absurd worries.

Tagline: “Just Enough Bank”

absurd worrieseveryday herounexpected twistdeadpan deliveryproduct as problem solver

The cut

Length
30 s
Shots
11
Average shot
2.7 s

What creatives use Bankwest “Future” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bankwest “Future”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in his 30s hangs upside down on an inversion table in a messy bedroom, looking at his phone.© BankwestA man holds a smartphone displaying a "Subscriptions" screen, with a blurred background of moving boxes, in an interior setting.© BankwestA man hangs upside down from an inversion table, looking at the camera with a slightly concerned expression in a brightly lit room.© BankwestA shirtless man in his 30s stands in front of a mirror, looking at his reflection in a home interior.© Bankwest
    Frames from Bankwest “Future”
  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bankwest “Future” in order, with its length, framing and what happens in it.

    A man in his 30s hangs upside down on an inversion table in a messy bedroom, looking at his phone.© BankwestA man holds a smartphone displaying a "Subscriptions" screen, with a blurred background of moving boxes, in an interior setting.© BankwestA man hangs upside down from an inversion table, looking at the camera with a slightly concerned expression in a brightly lit room.© BankwestA shirtless man in his 30s stands in front of a mirror, looking at his reflection in a home interior.© BankwestA young boy with dark hair and a blue tank top presses his face against a glass window, making silly expressions.© BankwestA middle-aged Asian man with dark hair and a purple shirt sits on a couch, looking directly at the camera with a serious expression in an interior setting.© Bankwest
    Length: 30 s · Shots: 11 · Average shot: 2.7 s
  3. 03Ad ideas: every spot built on a everyday hero

    Before you present an idea, you need to know who has done it, and how.

    Bankwest “Future” is built on a everyday hero. Search the library by idea to see every spot that uses it.

    Apple “Someday”© AppleAndrex “First Office Poo”© AndrexHORNBACH “1sqm”© HORNBACHCadbury “Garage”© Cadbury
    Apple · Andrex · HORNBACH · Cadbury

More commercials by Steve Ayson

  • Life360 "I Think of You Dying" (2026) commercial still© Life360Life360 “I Think of You Dying” 2026Dir. Steve Ayson · AltoD&AD Yellow Pencil 2026
  • Pringles "The Call of the Mustaches" (2025) commercial still© PringlesPringles “The Call of the Mustaches” 2025Dir. Steve Ayson · FCBEffie Awards Gold 2026
  • Mattress Firm "Junk Sleep" (2022) commercial still© Mattress FirmMattress Firm “Junk Sleep” 2022Dir. Steve Ayson · Droga5Effie Awards Gold 2022
  • Waka Kotahi NZ Transport Agency "Toll Booth" (2022) commercial still© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” 2022Dir. Steve Ayson · FCB New ZealandThe One Show Gold 2022
  • Mars Wrigley Confectionery "Exclusive the Rainbow Announcement" (2018) commercial still© Mars Wrigley ConfectioneryMars Wrigley Confectionery “Exclusive the Rainbow Announcement” 2018Dir. Steve Ayson · DDB ChicagoANDY Awards Gold 2018
  • Old Spice "5 Year Plan" (2017) commercial still© Old SpiceOld Spice “5 Year Plan” 2017Dir. Steve Ayson · Wieden+KennedyCannes Lions Gold 2017

More from Bear Meets Eagle On Fire

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Bankwest “Future” commercial?

Steve Ayson directed it, produced by 3&7, for the agency Bear Meets Eagle On Fire.

Which agency made Bankwest “Future”?

Bear Meets Eagle On Fire created it for Bankwest (2026).

What awards did Bankwest “Future” win?

1 awards, including LIA 2026 Silver — TV & Cinema / Finance Series.

What is the tagline of Bankwest “Future”?

“Just Enough Bank”

Sources for the credits and awards

2026.liaentries.com