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Nrma “Duel” 2023

Nrma “Duel” (2023) is a Nrma commercial directed by Steve Rogers for Bear Meets Eagle On Fire, produced by Revolver. It won 4 awards, including Spikes Asia 2023 Gold Film A05: Consumer Services / Business to Business and shots Awards Asia Pacific 2023 Gold — Use of Music.

A series of small fires ignite and are extinguished by water, symbolizing the constant battle against bushfires and the support provided by NRMA Insurance.

Video: Elise Butt on Vimeo

Shot by shot

  1. A small fire ignites in dry grass, then a small amount of water is sprayed on it, extinguishing the flames in a field.© Nrma0:00
  2. A small fire burns in dry grass in a field, then is extinguished by a stream of water from off-screen.© Nrma0:11
  3. A wide shot of a rural landscape shows a small bonfire burning in a dry field, with a stream of water hitting it from above, under a cloudy sky.© Nrma0:16
  4. A wide shot of a dry, grassy field with several small fires burning, surrounded by trees under a cloudy sky.© Nrma0:21
  5. Flames burn through dry grass in a field, creating a small, intense fire.© Nrma0:25
  6. A wide shot shows a dry, grassy field with a large tree stump in the foreground, surrounded by small fires and smoke under a cloudy sky.© Nrma0:31
  7. Water streams from multiple sprinklers, fighting small fires in a dry, grassy field under a cloudy sky.© Nrma0:33
  8. A wide shot shows a dry field with patches of fire and smoke, while multiple water streams spray across the landscape, with a rocky, tree-covered hill in the background under a cloudy sky.© Nrma0:35
  9. Flames burn in dry grass, then a burst of water extinguishes the fire in a field on a sunny day.© Nrma0:43
  10. A metal trough with water and fire around it, as water sprays upwards from a blue hose in a dry, smoky field with trees and hills.© Nrma0:44
  11. An aerial view shows a rural landscape with a house in the distance, as water bursts from the ground and small fires burn under a cloudy sky.© Nrma0:46
  12. A man in a green shirt stands with his back to the camera, stirring a pot on a stove in a rustic kitchen, with a window showing a hazy exterior.© Nrma0:50

Stills © Nrma. Made by Bear Meets Eagle On Fire, Revolver and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Visual metaphor of small fires and water representing bushfire challenges and insurance support.

Tagline: “Until then, we'll be here.”

visual metaphorproblem-solutionnature's powerhuman resiliencesymbolic imagery

The cut

Length
60 s
Shots
32
Average shot
1.9 s

What creatives use Nrma “Duel” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nrma “Duel”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A small fire ignites in dry grass, then a small amount of water is sprayed on it, extinguishing the flames in a field.© NrmaA small fire burns in dry grass in a field, then is extinguished by a stream of water from off-screen.© NrmaA wide shot of a rural landscape shows a small bonfire burning in a dry field, with a stream of water hitting it from above, under a cloudy sky.© NrmaA wide shot of a dry, grassy field with several small fires burning, surrounded by trees under a cloudy sky.© Nrma
    Frames from Nrma “Duel”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nrma “Duel” in order, with its length, framing and what happens in it.

    A small fire ignites in dry grass, then a small amount of water is sprayed on it, extinguishing the flames in a field.© NrmaA small fire burns in dry grass in a field, then is extinguished by a stream of water from off-screen.© NrmaA wide shot of a rural landscape shows a small bonfire burning in a dry field, with a stream of water hitting it from above, under a cloudy sky.© NrmaA wide shot of a dry, grassy field with several small fires burning, surrounded by trees under a cloudy sky.© NrmaFlames burn through dry grass in a field, creating a small, intense fire.© NrmaA wide shot shows a dry, grassy field with a large tree stump in the foreground, surrounded by small fires and smoke under a cloudy sky.© Nrma
    Length: 60 s · Shots: 32 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a visual metaphor

    Before you present an idea, you need to know who has done it, and how.

    Nrma “Duel” is built on a visual metaphor. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New Zealandtruth “Breath of Stress Air”© truthBeats by Dre “You Love Me”© Beats by DreEssity “Viva La Vulva”© Essity
    Fire and Emergency New Zealand · truth · Beats by Dre · Essity

More commercials by Steve Rogers

More from Bear Meets Eagle On Fire

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Nrma “Duel” commercial?

Steve Rogers directed it, produced by Revolver, for the agency Bear Meets Eagle On Fire.

Which agency made Nrma “Duel”?

Bear Meets Eagle On Fire created it for Nrma (2023).

What awards did Nrma “Duel” win?

4 awards, including Spikes Asia 2023 Gold Film A05: Consumer Services / Business to Business, shots Awards Asia Pacific 2023 Gold — Use of Music, Spikes Asia 2023 Silver Film Craft A06: Use of Original Music and Spikes Asia 2023 Bronze Film Craft B03: Sound Design.

What is the tagline of Nrma “Duel”?

“Until then, we'll be here.”

Sources for the credits and awards

The WorkThe WorkThe Workshots