framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Bankwest “Cheese” 2025

Bankwest “Cheese” (2025) is a Bankwest commercial directed by Steve Ayson for Bear Meets Eagle On Fire, produced by 3&7. It won one award: LIA 2025 Silver — TV & Cinema / Banking & Finance Campaign.

This ad humorously illustrates how little time people spend on banking by contrasting it with the disproportionate amount of time they dedicate to quirky, everyday activities.

Video: 3&7 on Vimeo

Shot by shot

  1. A woman with a bob haircut sits in a diner booth, looking at her phone with a concerned expression, as a waiter walks by.© Bankwest0:00
  2. A person's hands hold a smartphone displaying the Bankwest app with "Sorted" and the Bankwest logo, next to a coffee cup on a table.© Bankwest0:01
  3. A woman with a bob haircut and a white jacket sits on a brown booth, looking intently to the right in an interior setting.© Bankwest0:03
  4. A woman with dark hair and a striped top lies in bed, eating a snack while watching TV in a dimly lit bedroom.© Bankwest0:05
  5. A woman with a bob haircut lies in bed, eating a piece of cheese, with a patterned wallpaper in the background.© Bankwest0:07
  6. A young woman with short dark hair, wearing a polo shirt and white skirt, walks through a garden center past stacks of soil bags.© Bankwest0:11
  7. Bankwest “Cheese”, shot 7© Bankwest0:13
  8. A woman with dark hair and a white shirt lies on her back, screaming with a contorted face and hands raised, on a dark floor.© Bankwest0:15
  9. A woman with short, dark hair and a striped top looks intently at something off-screen, her expression serious, in an interior setting.© Bankwest0:17
  10. An elderly man with white hair and a mustache looks up with a surprised expression, raising his hands in an interior setting.© Bankwest0:21
  11. A group of elderly people play balloon volleyball in a community hall, with one woman hitting the balloon over the net.© Bankwest0:22
  12. A woman with a bob haircut and a green jacket looks up, then forward, through a chain-link fence at a baseball game.© Bankwest0:24

Stills © Bankwest. Made by Bear Meets Eagle On Fire, 3&7 and Steve Ayson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bankwest: so quick, you'll have time for cheese, slapping, and Debbie.

Tagline: “Just Enough Bank”

exaggerated time allocationmundane activities elevateddeadpan humorrelatable frustrationsvisual metaphors

The cut

Length
30 s
Shots
13
Average shot
2.3 s

What creatives use Bankwest “Cheese” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bankwest “Cheese”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with a bob haircut sits in a diner booth, looking at her phone with a concerned expression, as a waiter walks by.© BankwestA woman with a bob haircut and a white jacket sits on a brown booth, looking intently to the right in an interior setting.© BankwestA woman with dark hair and a striped top lies in bed, eating a snack while watching TV in a dimly lit bedroom.© BankwestA woman with a bob haircut lies in bed, eating a piece of cheese, with a patterned wallpaper in the background.© Bankwest
    Frames from Bankwest “Cheese”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bankwest “Cheese” in order, with its length, framing and what happens in it.

    A woman with a bob haircut sits in a diner booth, looking at her phone with a concerned expression, as a waiter walks by.© BankwestA woman with a bob haircut and a white jacket sits on a brown booth, looking intently to the right in an interior setting.© BankwestA woman with dark hair and a striped top lies in bed, eating a snack while watching TV in a dimly lit bedroom.© BankwestA woman with a bob haircut lies in bed, eating a piece of cheese, with a patterned wallpaper in the background.© BankwestA young woman with short dark hair, wearing a polo shirt and white skirt, walks through a garden center past stacks of soil bags.© BankwestBankwest “Cheese”, 0:13© Bankwest
    Length: 30 s · Shots: 13 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a deadpan humor

    Before you present an idea, you need to know who has done it, and how.

    Bankwest “Cheese” is built on a deadpan humor. Search the library by idea to see every spot that uses it.

    GEICO “Unskippable: Family”© GEICOJack & Jones “Wool From Cool”© Jack & JonesPeet’s Coffee “Peet’s Coffee for Coffee People & Disloyalty Program”© Peet’s CoffeeKwik Fit “Reasons to Drive Away Happy Every Time”© Kwik Fit
    GEICO · Jack & Jones · Peet’s Coffee · Kwik Fit

More commercials by Steve Ayson

  • Life360 "I Think of You Dying" (2026) commercial still© Life360Life360 “I Think of You Dying” 2026Dir. Steve Ayson · AltoD&AD Yellow Pencil 2026
  • Pringles "The Call of the Mustaches" (2025) commercial still© PringlesPringles “The Call of the Mustaches” 2025Dir. Steve Ayson · FCBEffie Awards Gold 2026
  • Mattress Firm "Junk Sleep" (2022) commercial still© Mattress FirmMattress Firm “Junk Sleep” 2022Dir. Steve Ayson · Droga5Effie Awards Gold 2022
  • Waka Kotahi NZ Transport Agency "Toll Booth" (2022) commercial still© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” 2022Dir. Steve Ayson · FCB New ZealandThe One Show Gold 2022
  • Mars Wrigley Confectionery "Exclusive the Rainbow Announcement" (2018) commercial still© Mars Wrigley ConfectioneryMars Wrigley Confectionery “Exclusive the Rainbow Announcement” 2018Dir. Steve Ayson · DDB ChicagoANDY Awards Gold 2018
  • Old Spice "5 Year Plan" (2017) commercial still© Old SpiceOld Spice “5 Year Plan” 2017Dir. Steve Ayson · Wieden+KennedyCannes Lions Gold 2017

More from Bear Meets Eagle On Fire

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Bankwest “Cheese” commercial?

Steve Ayson directed it, produced by 3&7, for the agency Bear Meets Eagle On Fire.

Which agency made Bankwest “Cheese”?

Bear Meets Eagle On Fire created it for Bankwest (2025).

What awards did Bankwest “Cheese” win?

1 awards, including LIA 2025 Silver — TV & Cinema / Banking & Finance Campaign.

What is the tagline of Bankwest “Cheese”?

“Just Enough Bank”

Sources for the credits and awards

2025.liaentries.com