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Bankwest “Doll” 2026

Bankwest “Doll” (2026) is a Bankwest commercial directed by Steve Ayson for Bear Meets Eagle On Fire, produced by 3&7. It won one award: LIA 2026 Silver — TV & Cinema / Finance Series.

A woman uses a banking app to track her spending, which frees her up to worry about more important things, like a creepy doll, mortality, new people, and loose ends.

Video: Bear Meets Eagle On Fire on Vimeo

Shot by shot

  1. A woman with a bob haircut and bangs, wearing a purple top, looks down at her phone in a dimly lit kitchen.© Bankwest0:00
  2. A woman in casual clothes stands on a mini trampoline, looking out a window in a sunlit living room.© Bankwest0:02
  3. A person holds a smartphone, interacting with a banking app that displays a transaction and vendor details, in an interior setting.© Bankwest0:04
  4. A woman with a bob haircut and purple shirt looks up with a slight smile in a dimly lit kitchen.© Bankwest0:06
  5. A person's hand pulls away a dark blue cloth to reveal an old, creepy doll lying on a tiled floor.© Bankwest0:11
  6. A woman with a bob haircut and a patterned shirt looks directly at the camera with a concerned expression in a tiled room.© Bankwest0:13
  7. A young woman with dark hair and a red shirt peeks out from behind a curtain in a window, looking surprised, in a suburban house during the day.© Bankwest0:21
  8. A creepy doll with blonde hair and a pink dress hangs upside down, held by an unseen person, in front of a car trunk.© Bankwest0:23
  9. A woman with short brown hair, wearing a patterned top and grey pants, stands in a garage driveway, putting a doll into the trunk of a car.© Bankwest0:24
  10. The Bankwest logo and tagline "Just Enough Bank%" appear on a dark grey background, with the words stacked in colorful rectangles.© Bankwest0:27

Stills © Bankwest. Made by Bear Meets Eagle On Fire, 3&7 and Steve Ayson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bankwest app helps you worry less about money, more about life's absurdities.

Tagline: “Just Enough Bank%”

deadpan humorabsurdist comedyeveryday worriesunexpected twistproduct as solution

The cut

Length
30 s
Shots
13
Average shot
2.3 s

What creatives use Bankwest “Doll” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bankwest “Doll”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with a bob haircut and bangs, wearing a purple top, looks down at her phone in a dimly lit kitchen.© BankwestA woman in casual clothes stands on a mini trampoline, looking out a window in a sunlit living room.© BankwestA person holds a smartphone, interacting with a banking app that displays a transaction and vendor details, in an interior setting.© BankwestA woman with a bob haircut and purple shirt looks up with a slight smile in a dimly lit kitchen.© Bankwest
    Frames from Bankwest “Doll”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bankwest “Doll” in order, with its length, framing and what happens in it.

    A woman with a bob haircut and bangs, wearing a purple top, looks down at her phone in a dimly lit kitchen.© BankwestA woman in casual clothes stands on a mini trampoline, looking out a window in a sunlit living room.© BankwestA person holds a smartphone, interacting with a banking app that displays a transaction and vendor details, in an interior setting.© BankwestA woman with a bob haircut and purple shirt looks up with a slight smile in a dimly lit kitchen.© BankwestA person's hand pulls away a dark blue cloth to reveal an old, creepy doll lying on a tiled floor.© BankwestA woman with a bob haircut and a patterned shirt looks directly at the camera with a concerned expression in a tiled room.© Bankwest
    Length: 30 s · Shots: 13 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a deadpan humor

    Before you present an idea, you need to know who has done it, and how.

    Bankwest “Doll” is built on a deadpan humor. Search the library by idea to see every spot that uses it.

    GEICO “Unskippable: Family”© GEICOJack & Jones “Wool From Cool”© Jack & JonesPeet’s Coffee “Peet’s Coffee for Coffee People & Disloyalty Program”© Peet’s CoffeeKwik Fit “Reasons to Drive Away Happy Every Time”© Kwik Fit
    GEICO · Jack & Jones · Peet’s Coffee · Kwik Fit

More commercials by Steve Ayson

  • Life360 "I Think of You Dying" (2026) commercial still© Life360Life360 “I Think of You Dying” 2026Dir. Steve Ayson · AltoD&AD Yellow Pencil 2026
  • Pringles "The Call of the Mustaches" (2025) commercial still© PringlesPringles “The Call of the Mustaches” 2025Dir. Steve Ayson · FCBEffie Awards Gold 2026
  • Mattress Firm "Junk Sleep" (2022) commercial still© Mattress FirmMattress Firm “Junk Sleep” 2022Dir. Steve Ayson · Droga5Effie Awards Gold 2022
  • Waka Kotahi NZ Transport Agency "Toll Booth" (2022) commercial still© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” 2022Dir. Steve Ayson · FCB New ZealandThe One Show Gold 2022
  • Mars Wrigley Confectionery "Exclusive the Rainbow Announcement" (2018) commercial still© Mars Wrigley ConfectioneryMars Wrigley Confectionery “Exclusive the Rainbow Announcement” 2018Dir. Steve Ayson · DDB ChicagoANDY Awards Gold 2018
  • Old Spice "5 Year Plan" (2017) commercial still© Old SpiceOld Spice “5 Year Plan” 2017Dir. Steve Ayson · Wieden+KennedyCannes Lions Gold 2017

More from Bear Meets Eagle On Fire

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Bankwest “Doll” commercial?

Steve Ayson directed it, produced by 3&7, for the agency Bear Meets Eagle On Fire.

Which agency made Bankwest “Doll”?

Bear Meets Eagle On Fire created it for Bankwest (2026).

What awards did Bankwest “Doll” win?

1 awards, including LIA 2026 Silver — TV & Cinema / Finance Series.

What is the tagline of Bankwest “Doll”?

“Just Enough Bank%”

Sources for the credits and awards

2026.liaentries.com