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BC Securities Commission “We Are All Fucked” 2025

BC Securities Commission “We Are All Fucked” (2025) is a BC Securities Commission commercial directed by Steve Ayson for ONE23WEST, produced by Radke. It won 2 awards, including ADC 2025 Silver Cube Motion / Film Craft — Craft in Motion / Film / Use of Music / Sound and Ciclope 2025 Silver Production Casting.

A diverse group of people sing a rock anthem about the dangers of AI scams, highlighting how the BC Securities Commission can help protect investors.

Video: BC Securities Commission on YouTube

Shot by shot

  1. A man with a mustache sings into a microphone, eyes closed, with a blurred audience in the background.© BC Securities Commission0:00
  2. A diverse group of people, dressed in everyday clothes, walk slowly and aimlessly across a dimly lit stage, appearing lost and disoriented.© BC Securities Commission0:08
  3. A man in his 30s, wearing a blue uniform and cap, lies on the floor looking up at the camera with a worried expression.© BC Securities Commission0:19
  4. A diverse group of people, including a man singing into a microphone, stand together on a stage, all looking up and singing with open mouths.© BC Securities Commission0:27
  5. A middle-aged man in a suit sings with a diverse group of people in a choir, looking around with a slightly concerned expression in a dimly lit studio.© BC Securities Commission0:31
  6. A middle-aged man in a suit looks concerned while surrounded by other people singing in what appears to be a church or concert setting.© BC Securities Commission0:36
  7. Three identical middle-aged men in suits stand side-by-side, smiling and looking forward, with a crowd and a guitarist in the background.© BC Securities Commission0:51
  8. A diverse group of people, dressed in various everyday attire, stand together on a stage with a man singing into a microphone in the center.© BC Securities Commission1:03
  9. A diverse group of people, dressed in various casual and formal attire, stand together on a stage with a large paper lantern overhead, looking up and singing.© BC Securities Commission1:10
  10. A diverse group of people, including a man singing into a microphone, are gathered together, all singing with open mouths in a dimly lit interior space.© BC Securities Commission1:22
  11. A diverse group of people, dressed in various casual outfits, stand on a stage with three paper lanterns hanging above them, looking concerned.© BC Securities Commission1:28
  12. A diverse group of people, including a robot dog, stand on a stage with three paper lanterns and wooden panels in the background.© BC Securities Commission1:35

Stills © BC Securities Commission. Made by ONE23WEST, Radke and Steve Ayson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rock anthem choir warns about AI scams, then finds hope with BC Securities Commission.

Tagline: “Protect yourself from AI investment scams. AvoidAIScams.ca”

rock anthemdiverse choirAI gone wrongdeepfake deceptionproblem-solutioncommunity coming together

The cut

Length
112 s
Shots
37
Average shot
3.0 s

What creatives use BC Securities Commission “We Are All Fucked” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BC Securities Commission “We Are All Fucked”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a mustache sings into a microphone, eyes closed, with a blurred audience in the background.© BC Securities CommissionA diverse group of people, dressed in everyday clothes, walk slowly and aimlessly across a dimly lit stage, appearing lost and disoriented.© BC Securities CommissionA man in his 30s, wearing a blue uniform and cap, lies on the floor looking up at the camera with a worried expression.© BC Securities CommissionA diverse group of people, including a man singing into a microphone, stand together on a stage, all looking up and singing with open mouths.© BC Securities Commission
    Frames from BC Securities Commission “We Are All Fucked”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BC Securities Commission “We Are All Fucked” in order, with its length, framing and what happens in it.

    A man with a mustache sings into a microphone, eyes closed, with a blurred audience in the background.© BC Securities CommissionA diverse group of people, dressed in everyday clothes, walk slowly and aimlessly across a dimly lit stage, appearing lost and disoriented.© BC Securities CommissionA man in his 30s, wearing a blue uniform and cap, lies on the floor looking up at the camera with a worried expression.© BC Securities CommissionA diverse group of people, including a man singing into a microphone, stand together on a stage, all looking up and singing with open mouths.© BC Securities CommissionA middle-aged man in a suit sings with a diverse group of people in a choir, looking around with a slightly concerned expression in a dimly lit studio.© BC Securities CommissionA middle-aged man in a suit looks concerned while surrounded by other people singing in what appears to be a church or concert setting.© BC Securities Commission
    Length: 112 s · Shots: 37 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a problem-solution

    Before you present an idea, you need to know who has done it, and how.

    BC Securities Commission “We Are All Fucked” is built on a problem-solution. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisKrungsri First Choice “What the Fast”© Krungsri First Choicetruth “Breath of Stress Air”© truthWhisper “Keep Girls in School”© Whisper
    Novartis · Krungsri First Choice · truth · Whisper

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  • Life360 "I Think of You Dying" (2026) commercial still© Life360Life360 “I Think of You Dying” 2026Dir. Steve Ayson · AltoD&AD Yellow Pencil 2026
  • Pringles "The Call of the Mustaches" (2025) commercial still© PringlesPringles “The Call of the Mustaches” 2025Dir. Steve Ayson · FCBEffie Awards Gold 2026
  • Mattress Firm "Junk Sleep" (2022) commercial still© Mattress FirmMattress Firm “Junk Sleep” 2022Dir. Steve Ayson · Droga5Effie Awards Gold 2022
  • Waka Kotahi NZ Transport Agency "Toll Booth" (2022) commercial still© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” 2022Dir. Steve Ayson · FCB New ZealandThe One Show Gold 2022
  • Mars Wrigley Confectionery "Exclusive the Rainbow Announcement" (2018) commercial still© Mars Wrigley ConfectioneryMars Wrigley Confectionery “Exclusive the Rainbow Announcement” 2018Dir. Steve Ayson · DDB ChicagoANDY Awards Gold 2018
  • Old Spice "5 Year Plan" (2017) commercial still© Old SpiceOld Spice “5 Year Plan” 2017Dir. Steve Ayson · Wieden+KennedyCannes Lions Gold 2017

More from ONE23WEST

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  • Aquamar "Chickensanity" (2026) commercial still© AquamarAquamar “Chickensanity” 2026Dir. Thomas Dagg · ONE23WEST
  • Real Canadian Superstore "Wild Goose Chase" (2026) commercial still© Real Canadian SuperstoreReal Canadian Superstore “Wild Goose Chase” 2026Dir. Joachim Bach · ONE23WEST
  • Explore Seattle Southside "Seattle Southside - Go South This Winter" (2026) commercial still© Explore Seattle SouthsideExplore Seattle Southside “Seattle Southside - Go South This Winter” 2026Dir. Justin Poulsen · ONE23WEST

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the BC Securities Commission “We Are All Fucked” commercial?

Steve Ayson directed it, produced by Radke, for the agency ONE23WEST.

Which agency made BC Securities Commission “We Are All Fucked”?

ONE23WEST created it for BC Securities Commission (2025).

What awards did BC Securities Commission “We Are All Fucked” win?

2 awards, including ADC 2025 Silver Cube Motion / Film Craft — Craft in Motion / Film / Use of Music / Sound and Ciclope 2025 Silver Production Casting.

What is the tagline of BC Securities Commission “We Are All Fucked”?

“Protect yourself from AI investment scams. AvoidAIScams.ca”

Sources for the credits and awards

oneclub.orgawards.ciclopefestival.comoneclub.org

BC Securities Commission “We Are All Fucked” (2025) Commercial by Steve Ayson: Credits, Awards & Stills