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Bankwest “Mother” 2026

Bankwest “Mother” (2026) is a Bankwest commercial directed by Steve Ayson for Bear Meets Eagle On Fire, produced by 3&7. It won one award: LIA 2026 Silver — TV & Cinema / Finance Series.

A woman uses Bankwest's Single-Use Virtual Card to avoid fraudsters, freeing her to worry about more relatable, everyday anxieties like nature, the singularity, and becoming her mother.

Video: Bear Meets Eagle On Fire on Vimeo

Shot by shot

  1. A woman in a purple swimsuit stands in a swimming pool, looking at her phone on a sunny day in a suburban backyard.© Bankwest0:00
  2. A person holds a smartphone displaying a "Virtual Card" interface, with a pink card and green icons, while submerged in water.© Bankwest0:02
  3. A woman with red hair and a purple top looks at her phone, then up at the camera, in a bright, modern interior with a pool.© Bankwest0:04
  4. A woman with red hair and a red vest screams and flails her arms as a pigeon flies directly over her head in a city street.© Bankwest0:14
  5. A woman on a bicycle rides past a modern building, while a man walks and another man stands on the sidewalk.© Bankwest0:15
  6. A woman with red hair and an eye patch sits on a patterned couch in a dimly lit room, looking directly at the camera.© Bankwest0:18
  7. A woman with red hair sits on a patterned couch, looking down at a robot vacuum cleaner moving on the rug in a sunlit living room.© Bankwest0:19
  8. A woman with hair foils and a leopard print smock sips a drink, reflected in a mirror at a hair salon.© Bankwest0:22
  9. The Bankwest logo and tagline "Just Enough Bank" appear on a dark grey background.© Bankwest0:27

Stills © Bankwest. Made by Bear Meets Eagle On Fire, 3&7 and Steve Ayson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Relatable anxieties are worse than fraud with Bankwest's Single-Use Virtual Card.

Tagline: “Just Enough Bank”

everyday anxietiesexaggerated fearsrelatable humorproduct as solutionslice of life vignettes

The cut

Length
30 s
Shots
11
Average shot
2.7 s

What creatives use Bankwest “Mother” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bankwest “Mother”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a purple swimsuit stands in a swimming pool, looking at her phone on a sunny day in a suburban backyard.© BankwestA person holds a smartphone displaying a "Virtual Card" interface, with a pink card and green icons, while submerged in water.© BankwestA woman with red hair and a purple top looks at her phone, then up at the camera, in a bright, modern interior with a pool.© BankwestA woman with red hair and a red vest screams and flails her arms as a pigeon flies directly over her head in a city street.© Bankwest
    Frames from Bankwest “Mother”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bankwest “Mother” in order, with its length, framing and what happens in it.

    A woman in a purple swimsuit stands in a swimming pool, looking at her phone on a sunny day in a suburban backyard.© BankwestA person holds a smartphone displaying a "Virtual Card" interface, with a pink card and green icons, while submerged in water.© BankwestA woman with red hair and a purple top looks at her phone, then up at the camera, in a bright, modern interior with a pool.© BankwestA woman with red hair and a red vest screams and flails her arms as a pigeon flies directly over her head in a city street.© BankwestA woman on a bicycle rides past a modern building, while a man walks and another man stands on the sidewalk.© BankwestA woman with red hair and an eye patch sits on a patterned couch in a dimly lit room, looking directly at the camera.© Bankwest
    Length: 30 s · Shots: 11 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a relatable humor

    Before you present an idea, you need to know who has done it, and how.

    Bankwest “Mother” is built on a relatable humor. Search the library by idea to see every spot that uses it.

    Samsung “Mom Texts”© SamsungAmazon “Hug”© AmazonDasa “Pregnant Comedy”© DasaGlobal “Capital - Join the Chat”© Global
    Samsung · Amazon · Dasa · Global

More commercials by Steve Ayson

  • Life360 "I Think of You Dying" (2026) commercial still© Life360Life360 “I Think of You Dying” 2026Dir. Steve Ayson · AltoD&AD Yellow Pencil 2026
  • Pringles "The Call of the Mustaches" (2025) commercial still© PringlesPringles “The Call of the Mustaches” 2025Dir. Steve Ayson · FCBEffie Awards Gold 2026
  • Mattress Firm "Junk Sleep" (2022) commercial still© Mattress FirmMattress Firm “Junk Sleep” 2022Dir. Steve Ayson · Droga5Effie Awards Gold 2022
  • Waka Kotahi NZ Transport Agency "Toll Booth" (2022) commercial still© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “Toll Booth” 2022Dir. Steve Ayson · FCB New ZealandThe One Show Gold 2022
  • Mars Wrigley Confectionery "Exclusive the Rainbow Announcement" (2018) commercial still© Mars Wrigley ConfectioneryMars Wrigley Confectionery “Exclusive the Rainbow Announcement” 2018Dir. Steve Ayson · DDB ChicagoANDY Awards Gold 2018
  • Old Spice "5 Year Plan" (2017) commercial still© Old SpiceOld Spice “5 Year Plan” 2017Dir. Steve Ayson · Wieden+KennedyCannes Lions Gold 2017

More from Bear Meets Eagle On Fire

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Bankwest “Mother” commercial?

Steve Ayson directed it, produced by 3&7, for the agency Bear Meets Eagle On Fire.

Which agency made Bankwest “Mother”?

Bear Meets Eagle On Fire created it for Bankwest (2026).

What awards did Bankwest “Mother” win?

1 awards, including LIA 2026 Silver — TV & Cinema / Finance Series.

What is the tagline of Bankwest “Mother”?

“Just Enough Bank”

Sources for the credits and awards

2026.liaentries.com