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Uber Eats “Nails” 2023

Uber Eats “Nails” (2023) is an Uber Eats commercial directed by Andreas Nilsson for Mother. It won 2 awards, including Cannes Lions 2023 Film Gold.

A couple enjoys a relaxing night in, getting their nails done and ordering food, highlighting how Uber Eats delivers downtime and encourages embracing the art of doing less.

Video: Uber Eats on YouTube

Frames

  1. A woman with long, colorful nails scrolls through the Uber Eats app on her phone, surrounded by a teddy bear and baby pacifier on a tiger-print blanket.© Uber Eats0:00
  2. A man and a woman, both wearing headphones, are in a bedroom, with the man painting the woman's nails, surrounded by mannequin hands with painted nails.© Uber Eats0:05
  3. Uber Eats “Nails”, shot 2© Uber Eats0:09
  4. A person with a long, colorful nail pokes another person's back, who is wearing a purple t-shirt, in a dimly lit interior.© Uber Eats0:13
  5. A young woman with headphones on her head is sitting with her back to the camera, while a young man with headphones on his head touches her back.© Uber Eats0:21
  6. Uber Eats “Nails”, shot 4© Uber Eats0:24
  7. Uber Eats “Nails”, shot 4© Uber Eats0:27
  8. A man in a green tracksuit walks across a messy bedroom while a woman sits on the bed, both wearing headphones, with text on screen.© Uber Eats0:31
  9. The Uber Eats logo and tagline "Get anything" appear centered on a solid green background.© Uber Eats0:37

Stills © Uber Eats. Made by Mother and Andreas Nilsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Uber Eats delivers downtime, enabling people to embrace the art of doing less.

Tagline: “Get anything”

unexpected hobbydomestic blissproduct as enablerslow-motion revealplayful interaction

The cut

Length
40 s
Shots
6
Average shot
6.7 s

What creatives use Uber Eats “Nails” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber Eats “Nails”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with long, colorful nails scrolls through the Uber Eats app on her phone, surrounded by a teddy bear and baby pacifier on a tiger-print blanket.© Uber EatsA man and a woman, both wearing headphones, are in a bedroom, with the man painting the woman's nails, surrounded by mannequin hands with painted nails.© Uber EatsUber Eats “Nails”, 0:09© Uber EatsA person with a long, colorful nail pokes another person's back, who is wearing a purple t-shirt, in a dimly lit interior.© Uber Eats
    Frames from Uber Eats “Nails”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber Eats “Nails” in order, with its length, framing and what happens in it.

    A woman with long, colorful nails scrolls through the Uber Eats app on her phone, surrounded by a teddy bear and baby pacifier on a tiger-print blanket.© Uber EatsA man and a woman, both wearing headphones, are in a bedroom, with the man painting the woman's nails, surrounded by mannequin hands with painted nails.© Uber EatsUber Eats “Nails”, 0:09© Uber EatsA person with a long, colorful nail pokes another person's back, who is wearing a purple t-shirt, in a dimly lit interior.© Uber EatsA young woman with headphones on her head is sitting with her back to the camera, while a young man with headphones on his head touches her back.© Uber EatsUber Eats “Nails”, 0:24© Uber Eats
    Length: 40 s · Shots: 6 · Average shot: 6.7 s

  3. 03Ad ideas: every spot built on a unexpected hobby

    Before you present an idea, you need to know who has done it, and how.

    Uber Eats “Nails” is built on a unexpected hobby. Search the library by idea to see every spot that uses it.

    Jack & Jones “Knit With Wit”© Jack & JonesUber Eats “Parrot”© Uber EatsMiller “Pro Wrestlers”© MillerJohn Smith's “Only Ordinary by Name”© John Smith's
    Jack & Jones · Uber Eats · Miller · John Smith's

More commercials by Andreas Nilsson

  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
  • Andrex - Get Comfortable "First School Poo" (2025) commercial still© Andrex - Get ComfortableAndrex - Get Comfortable “First School Poo” 2025Dir. Andreas Nilsson · FCB LondonLondon International Awards Gold 2025
  • Hennessy "Board Game" (2024) commercial still© HennessyHennessy “Board Game” 2024Dir. Andreas Nilsson · Wieden+KennedyDGA Awards 2024
  • Virgin Media "Whizzer" (2024) commercial still© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024
  • Etsy "Super Bowl LVIII" (2024) commercial still© EtsyEtsy “Super Bowl LVIII” 2024Dir. Andreas Nilsson · Orchard CreativeANDY Awards Gold 2024
  • Apple "R.I.P Leon" (2024) commercial still© AppleApple “R.I.P Leon” 2024Dir. Andreas NilssonClio Awards Gold 2024

More from Mother

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Uber Eats “Nails” commercial?

Andreas Nilsson directed it, for the agency Mother.

Which agency made Uber Eats “Nails”?

Mother created it for Uber Eats (2023).

What awards did Uber Eats “Nails” win?

2 awards, including Cannes Lions 2023 Film Gold and Cannes Lions 2023 Film Gold (Consumer Services / Business to Business).

What is the tagline of Uber Eats “Nails”?

“Get anything”

Sources for the credits and awards

The WorkThe Work