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Uber Eats “Dance: Do Less” 2023

Uber Eats “Dance: Do Less” (2023) is an Uber Eats commercial directed by Andreas Nilsson for Mother, produced by Biscuit Filmworks. It won 7 awards, including British Arrows 2023 Best Over 30 and up to & Including 60 Second Gold.

A man finds joy and freedom in dancing while his partner works, highlighting the ease of ordering food with Uber Eats to embrace leisure.

Video: Uber Eats on YouTube

Shot by shot

  1. A person in a white shirt holds a smartphone displaying the Uber Eats app with a bowl of noodles, while sitting at a cluttered desk.© Uber Eats0:00
  2. A man in a white shirt stands in an office, looking at the camera, then looks down and starts dancing.© Uber Eats0:05
  3. A man's hand picks up a bolo tie with a green stone from a decorative dish filled with coins and other small items on a cluttered desk.© Uber Eats0:09
  4. A Black man in a white shirt and bolo tie looks around a room with vertical blinds, adjusting his tie.© Uber Eats0:17

Stills © Uber Eats. Made by Mother, Biscuit Filmworks and Andreas Nilsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dancing freely while someone else handles the work, enabled by Uber Eats.

Tagline: “Get anything”

unexpected dance breakpartner's contrasting activityretro office settingproduct as enabler of leisurevisual metaphor for freedom

The cut

Length
60 s
Shots
14
Average shot
4.3 s

What creatives use Uber Eats “Dance: Do Less” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber Eats “Dance: Do Less”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in a white shirt holds a smartphone displaying the Uber Eats app with a bowl of noodles, while sitting at a cluttered desk.© Uber EatsA man in a white shirt stands in an office, looking at the camera, then looks down and starts dancing.© Uber EatsA man's hand picks up a bolo tie with a green stone from a decorative dish filled with coins and other small items on a cluttered desk.© Uber EatsA Black man in a white shirt and bolo tie looks around a room with vertical blinds, adjusting his tie.© Uber Eats
    Frames from Uber Eats “Dance: Do Less”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber Eats “Dance: Do Less” in order, with its length, framing and what happens in it.

    A person in a white shirt holds a smartphone displaying the Uber Eats app with a bowl of noodles, while sitting at a cluttered desk.© Uber EatsA man in a white shirt stands in an office, looking at the camera, then looks down and starts dancing.© Uber EatsA man's hand picks up a bolo tie with a green stone from a decorative dish filled with coins and other small items on a cluttered desk.© Uber EatsA Black man in a white shirt and bolo tie looks around a room with vertical blinds, adjusting his tie.© Uber Eats
    Length: 60 s · Shots: 14 · Average shot: 4.3 s

  3. 03Ad ideas: every spot built on a unexpected dance break

    Before you present an idea, you need to know who has done it, and how.

    Uber Eats “Dance: Do Less” is built on a unexpected dance break. Search the library by idea to see every spot that uses it.

    Uber Eats “Cowboy”© Uber EatsDutch Mill Company “Boxer”© Dutch Mill CompanyCoach “Unlock Your Courage - Charles Melton”© Coach
    Uber Eats · Dutch Mill Company · Coach

More commercials by Andreas Nilsson

  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
  • Andrex - Get Comfortable "First School Poo" (2025) commercial still© Andrex - Get ComfortableAndrex - Get Comfortable “First School Poo” 2025Dir. Andreas Nilsson · FCB LondonLondon International Awards Gold 2025
  • Hennessy "Board Game" (2024) commercial still© HennessyHennessy “Board Game” 2024Dir. Andreas Nilsson · Wieden+KennedyDGA Awards 2024
  • Virgin Media "Whizzer" (2024) commercial still© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024
  • Etsy "Super Bowl LVIII" (2024) commercial still© EtsyEtsy “Super Bowl LVIII” 2024Dir. Andreas Nilsson · Orchard CreativeANDY Awards Gold 2024
  • Apple "R.I.P Leon" (2024) commercial still© AppleApple “R.I.P Leon” 2024Dir. Andreas NilssonClio Awards Gold 2024

More from Mother

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Uber Eats “Dance: Do Less” commercial?

Andreas Nilsson directed it, produced by Biscuit Filmworks, for the agency Mother.

Which agency made Uber Eats “Dance: Do Less”?

Mother created it for Uber Eats (2023).

What awards did Uber Eats “Dance: Do Less” win?

7 awards, including British Arrows 2023 Best Over 30 and up to & Including 60 Second Gold, British Arrows 2023 Craft Director - The Frank Budgen Award Gold, British Arrows 2023 Craft Gold — Director - The Frank Budgen Award and British Arrows 2023 Gold — Best Over 30 And Up To & Including 60 Second.

What is the tagline of Uber Eats “Dance: Do Less”?

“Get anything”

Sources for the credits and awards

britisharrows.com