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Boots “Here Come The Girls” 2008

Boots “Here Come The Girls” (2008) is a Boots commercial directed by Traktor for Mother, produced by Partizan. It won 8 awards, including British Arrows 2008 Best Over 90 Second Commercial Gold and D&AD 2008 Wood Pencil — TV & Cinema Crafts / Use of Music.

Women transform their office into a glamorous party, getting ready with Boots products and celebrating their beauty and confidence, leaving their male colleagues bewildered.

Video: Mother on Vimeo

Shot by shot

  1. A young woman with a bob haircut and white shirt looks intently at a nail file she holds, in an interior setting.© Boots0:00
  2. A young woman with dark hair tied back, wearing a light blue collared shirt, looks intently at something off-screen in an interior setting.© Boots0:08
  3. A woman's hands open a makeup kit designed to look like a magazine, revealing various cosmetics and tools inside, on a desk.© Boots0:16
  4. Two women in an office cubicle apply makeup; one looks bored while the other smiles with closed eyes, enjoying the moment.© Boots0:20
  5. A blonde woman applies mascara in a mirror, transforming into an older woman with white hair, in an elevator.© Boots0:27
  6. A woman with dark hair, wearing a white t-shirt and black skirt, applies lotion to her leg while looking down in an interior setting.© Boots0:34
  7. A diverse group of women, dressed in various outfits, apply makeup and adjust their hair in front of a large mirror in a changing room.© Boots0:39
  8. Two women in party dresses dance and sing into kitchen utensils in a decorated office kitchen, having fun.© Boots0:48
  9. Silhouetted women in various poses are visible through the illuminated windows of a large office building at night.© Boots0:53
  10. A young woman in a red dress applies lipstick while looking into a compact mirror, surrounded by other women getting ready in a bustling room.© Boots1:05
  11. A group of male office workers in shirts and ties stand awkwardly at a sparsely attended Christmas party in an office.© Boots1:10
  12. A diverse group of women in various outfits walk down a modern, brightly lit shopping mall corridor, some smiling and looking around.© Boots1:19

Stills © Boots. Made by Mother, Partizan and Traktor.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Women transform their office into a glamorous party with Boots products.

Tagline: “'Tis the season to be Gorgeous. Trust Boots.”

office party transformationbeauty ritual montagegender role reversalempowerment anthembefore and after transformationhidden party

The cut

Length
96 s
Shots
62
Average shot
1.6 s

What creatives use Boots “Here Come The Girls” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Boots “Here Come The Girls”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with a bob haircut and white shirt looks intently at a nail file she holds, in an interior setting.© BootsA young woman with dark hair tied back, wearing a light blue collared shirt, looks intently at something off-screen in an interior setting.© BootsA woman's hands open a makeup kit designed to look like a magazine, revealing various cosmetics and tools inside, on a desk.© BootsTwo women in an office cubicle apply makeup; one looks bored while the other smiles with closed eyes, enjoying the moment.© Boots
    Frames from Boots “Here Come The Girls”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Boots “Here Come The Girls” in order, with its length, framing and what happens in it.

    A young woman with a bob haircut and white shirt looks intently at a nail file she holds, in an interior setting.© BootsA young woman with dark hair tied back, wearing a light blue collared shirt, looks intently at something off-screen in an interior setting.© BootsA woman's hands open a makeup kit designed to look like a magazine, revealing various cosmetics and tools inside, on a desk.© BootsTwo women in an office cubicle apply makeup; one looks bored while the other smiles with closed eyes, enjoying the moment.© BootsA blonde woman applies mascara in a mirror, transforming into an older woman with white hair, in an elevator.© BootsA woman with dark hair, wearing a white t-shirt and black skirt, applies lotion to her leg while looking down in an interior setting.© Boots
    Length: 96 s · Shots: 62 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a gender role reversal

    Before you present an idea, you need to know who has done it, and how.

    Boots “Here Come The Girls” is built on a gender role reversal. Search the library by idea to see every spot that uses it.

    Ek-Chai Distribution System “Taxi”© Ek-Chai Distribution SystemTesco Lotus “Taxi”© Tesco LotusHeineken “Hero”© HeinekenCombos “Grace / Fever / Dinner / Heart to Heart / Videogame”© Combos
    Ek-Chai Distribution System · Tesco Lotus · Heineken · Combos

More commercials by Traktor

  • Tide "It's a Tide Ad" (2018) commercial still© TideTide “It's a Tide Ad” 2018Dir. Traktor · Saatchi & Saatchi NYCannes Lions Grand Prix 2018
  • Fox Sports Net "China" (2001) commercial still© Fox Sports NetFox Sports Net “China” 2001Dir. Traktor · Cliff Freeman & PartnersCannes Lions Grand Prix 2001
  • Facebook "Facebook 'Kazoo" (2021) commercial still© FacebookFacebook “Facebook 'Kazoo” 2021Dir. Traktor · Wieden + Kennedy, PortlandAdFest Gold 2021
  • VIRGIN ATLANTIC "Love At First Flight" (2009) commercial still© VIRGIN ATLANTICVIRGIN ATLANTIC “Love At First Flight” 2009Dir. Traktor · RKCR/Y&RClio Awards Gold 2009
  • Miller Lite "Arm Control" (1998) commercial still© Miller LiteMiller Lite “Arm Control” 1998Dir. Traktor · Fallon McElligottCannes Lions Gold 1998
  • Lego "Rebuild the World" (2022) commercial still© LegoLego “Rebuild the World” 2022Dir. Traktor · LEGO AGENCYCreative Circle Silver 2022

More from Mother

Award-winning retail commercials

Questions

Who directed the Boots “Here Come The Girls” commercial?

Traktor directed it, produced by Partizan, for the agency Mother.

Which agency made Boots “Here Come The Girls”?

Mother created it for Boots (2008).

What awards did Boots “Here Come The Girls” win?

8 awards, including British Arrows 2008 Best Over 90 Second Commercial Gold, British Arrows 2008 Craft Best Use of Recorded Music Gold, British Arrows 2008 Craft Gold — Best Use Of Recorded Music and British Arrows 2008 Gold — Best Over 90 Second Commercial.

What is the tagline of Boots “Here Come The Girls”?

“'Tis the season to be Gorgeous. Trust Boots.”

Sources for the credits and awards

britisharrows.comdandad.org