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Call of Duty “#CODNATION” 2019

Call of Duty “#CODNATION” (2019) is a Call of Duty commercial for 72andSunny, produced by Hecho Studios. It won one award: ANDY Awards 2019 Gold — IDEA.

This ad showcases the intense and action-packed gameplay of Call of Duty: Black Ops 4, featuring soldiers emerging from water, diving, and engaging in combat with futuristic weapons.

Video: Call of Duty Español on YouTube

Shot by shot

  1. Three male soldiers in tactical gear, holding rifles, are treading water in a calm ocean under a bright sky.© Call of Duty0:01
  2. Three male soldiers, dressed in tactical gear, emerge from the water with rifles in a tropical setting with modern buildings in the background.© Call of Duty0:04
  3. Two divers in full gear are seen from below, silhouetted against the bright sun and blue water, as they ascend through the ocean.© Call of Duty0:08
  4. Three male soldiers in tactical gear, holding rifles, stand in shallow water, looking around in a wide shot.© Call of Duty0:11
  5. Two soldiers in tactical gear are seen from below, falling through the sky with the sun directly behind them, creating a strong silhouette.© Call of Duty0:14
  6. Two silhouetted figures, possibly soldiers, are seen against a bright sun in a blue sky, with distorted reflections of clouds and trees below.© Call of Duty0:14
  7. Two silhouetted figures, one on horseback, are seen from underwater, with the sun shining brightly above them.© Call of Duty0:15
  8. Three soldiers in tactical gear emerge from the water, firing flamethrowers, in an outdoor setting.© Call of Duty0:17

Stills © Call of Duty. Made by 72andSunny and Hecho Studios.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase diverse, high-octane gameplay scenarios in a dynamic montage.

heroic entryunderwater perspectivefuturistic weaponrysquad goalsepic reveal

The cut

Length
30 s
Shots
12
Average shot
2.5 s
Format
cgi

What creatives use Call of Duty “#CODNATION” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Call of Duty “#CODNATION”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three male soldiers in tactical gear, holding rifles, are treading water in a calm ocean under a bright sky.© Call of DutyThree male soldiers, dressed in tactical gear, emerge from the water with rifles in a tropical setting with modern buildings in the background.© Call of DutyTwo divers in full gear are seen from below, silhouetted against the bright sun and blue water, as they ascend through the ocean.© Call of DutyThree male soldiers in tactical gear, holding rifles, stand in shallow water, looking around in a wide shot.© Call of Duty
    Frames from Call of Duty “#CODNATION”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Call of Duty “#CODNATION” in order, with its length, framing and what happens in it.

    Three male soldiers in tactical gear, holding rifles, are treading water in a calm ocean under a bright sky.© Call of DutyThree male soldiers, dressed in tactical gear, emerge from the water with rifles in a tropical setting with modern buildings in the background.© Call of DutyTwo divers in full gear are seen from below, silhouetted against the bright sun and blue water, as they ascend through the ocean.© Call of DutyThree male soldiers in tactical gear, holding rifles, stand in shallow water, looking around in a wide shot.© Call of DutyTwo soldiers in tactical gear are seen from below, falling through the sky with the sun directly behind them, creating a strong silhouette.© Call of DutyTwo silhouetted figures, possibly soldiers, are seen against a bright sun in a blue sky, with distorted reflections of clouds and trees below.© Call of Duty
    Length: 30 s · Shots: 12 · Average shot: 2.5 s · Format: cgi

  3. 03Ad ideas: every spot built on a epic reveal

    Before you present an idea, you need to know who has done it, and how.

    Call of Duty “#CODNATION” is built on a epic reveal. Search the library by idea to see every spot that uses it.

    Sony “It Happens On PS5 - Unexpected Catch”© SonyNFL “Light It Up”© NFLAudi “GT - Launch Control”© AudiTransformers “3D Billboards”© Transformers
    Sony · NFL · Audi · Transformers

More from 72andSunny

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Which agency made Call of Duty “#CODNATION”?

72andSunny created it for Call of Duty (2019).

What awards did Call of Duty “#CODNATION” win?

1 awards, including ANDY Awards 2019 Gold — IDEA.

Sources for the credits and awards

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