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Nfl “NFL Kickoff” 2020

Nfl “NFL Kickoff” (2020) is a Nfl commercial directed by Stuart McIntyre for 72andSunny, produced by Somesuch. It won one award: AICP Post 2020 Winner Montage.

A powerful and inspiring ad that showcases the unity and passion of NFL players and fans, emphasizing the idea of mutual support and strength.

Video: NFL on YouTube

Shot by shot

  1. A young male football player in a blue and yellow uniform with "WATTS RAMS" on it, stands with his teammates on a sunny football field, giving a motivational speech.© Nfl0:00
  2. A young male football player in a blue jersey with number 22 on it, stands with his teammates on a sunny field, looking determined.© Nfl0:11
  3. A young Black male football player in a blue jersey shouts with his mouth open, surrounded by teammates on a sunny day.© Nfl0:15
  4. A muscular man in a black tank top and cap, wearing a gold chain, laughs while facing another man in a blue jersey, outdoors under a bright sky.© Nfl0:20
  5. A football player in a black cap and tank top, wearing a gold chain, shouts at a group of young football players in blue and yellow jerseys, on a sunny outdoor field.© Nfl0:25
  6. A young male football player in a white jersey throws a football, then turns to the camera and makes a thumbs down gesture on a sunny field.© Nfl0:30
  7. Derrick Henry, a muscular Black man, leads a crowd of cheering fans, holding a light blue flag under a concrete overpass.© Nfl0:35
  8. A man in a green shirt and patterned shorts shouts in a narrow street, surrounded by people in various outfits, including a marching band and a woman in a gold dress.© Nfl0:39
  9. A muscular Black man in a black tank top holds a light blue flag with a red and white logo, flexing his arm under an overpass.© Nfl0:44
  10. A group of musicians and dancers parade down a narrow street in a vibrant city, playing drums and cymbals.© Nfl0:46
  11. A man with a beard and a green shirt sings and dances in a street with a crowd of people in the background.© Nfl0:49
  12. A diverse group of Tennessee Titans fans, including children and adults, stand with arms crossed under an overpass, looking directly at the camera.© Nfl0:53

Stills © Nfl. Made by 72andSunny, Somesuch and Stuart McIntyre.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

NFL players and fans unite, asking "Who got my back?" and answering "We got your back!"

Tagline: “WE RUN AS ONE”

call and responsecommunity buildingcelebrity endorsementempowerment through unitysports as a metaphor for life

The cut

Length
60 s
Shots
35
Average shot
1.7 s

What creatives use Nfl “NFL Kickoff” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nfl “NFL Kickoff”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young male football player in a blue and yellow uniform with "WATTS RAMS" on it, stands with his teammates on a sunny football field, giving a motivational speech.© NflA young male football player in a blue jersey with number 22 on it, stands with his teammates on a sunny field, looking determined.© NflA young Black male football player in a blue jersey shouts with his mouth open, surrounded by teammates on a sunny day.© NflA muscular man in a black tank top and cap, wearing a gold chain, laughs while facing another man in a blue jersey, outdoors under a bright sky.© Nfl
    Frames from Nfl “NFL Kickoff”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nfl “NFL Kickoff” in order, with its length, framing and what happens in it.

    A young male football player in a blue and yellow uniform with "WATTS RAMS" on it, stands with his teammates on a sunny football field, giving a motivational speech.© NflA young male football player in a blue jersey with number 22 on it, stands with his teammates on a sunny field, looking determined.© NflA young Black male football player in a blue jersey shouts with his mouth open, surrounded by teammates on a sunny day.© NflA muscular man in a black tank top and cap, wearing a gold chain, laughs while facing another man in a blue jersey, outdoors under a bright sky.© NflA football player in a black cap and tank top, wearing a gold chain, shouts at a group of young football players in blue and yellow jerseys, on a sunny outdoor field.© NflA young male football player in a white jersey throws a football, then turns to the camera and makes a thumbs down gesture on a sunny field.© Nfl
    Length: 60 s · Shots: 35 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a call and response

    Before you present an idea, you need to know who has done it, and how.

    Nfl “NFL Kickoff” is built on a call and response. Search the library by idea to see every spot that uses it.

    Los Angeles Dodgers “Hey Batta”© Los Angeles DodgersBudweiser “Whassup”© BudweiserPepsi “Ray Charles”© PepsiNew Orleans Jazz & Heritage Foundation “Rise and Shine”© New Orleans Jazz & Heritage Foundation
    Los Angeles Dodgers · Budweiser · Pepsi · New Orleans Jazz & Heritage Foundation

More commercials by Stuart McIntyre

  • Gant "I have seen" (2015) commercial still© GantGant “I have seen” 2015Dir. Stuart McIntyre · BETCEpica Silver 2015
  • Humber River Health Foundation "Healthcare Lives" (2025) commercial still© Humber River Health FoundationHumber River Health Foundation “Healthcare Lives” 2025Dir. Stuart McIntyreClio Awards Bronze 2025
  • Gatorade "Don't Go Down" (2016) commercial still© GatoradeGatorade “Don't Go Down” 2016Dir. Stuart McIntyre · TBWA\Chiat\DayClio Awards Bronze 2016
  • Louis Vuitton "Word" (2013) commercial still© Louis VuittonLouis Vuitton “Word” 2013Dir. Stuart McIntyreCannes Lions Bronze 2013
  • Expedia "The Scotland Brothers" (2026) commercial still© ExpediaExpedia “The Scotland Brothers” 2026Dir. Stuart McIntyre
  • NBA "Start to Finish" (2026) commercial still© NBANBA “Start to Finish” 2026Dir. Stuart McIntyre

More from 72andSunny

Award-winning sport commercials

Questions

Who directed the Nfl “NFL Kickoff” commercial?

Stuart McIntyre directed it, produced by Somesuch, for the agency 72andSunny.

Which agency made Nfl “NFL Kickoff”?

72andSunny created it for Nfl (2020).

What awards did Nfl “NFL Kickoff” win?

1 awards, including AICP Post 2020 Winner Montage.

What is the tagline of Nfl “NFL Kickoff”?

“WE RUN AS ONE”

Sources for the credits and awards

aicpawards.com