framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Progressive “Dr. Rick” 2023

Progressive “Dr. Rick” (2023) is a Progressive commercial directed by Martin Granger for Arnold Worldwide, produced by Moxie Pictures. It won 4 awards, including D&AD 2023 Writing for Advertising: Film Yellow Pencil, One Show 2024 Gold Pencil — Film & Video and The One Show 2024 Use of Humor Gold Pencil.

Dr. Rick helps young homeowners avoid becoming their parents, offering advice on car etiquette and bundling insurance for savings.

Video: Progressive Insurance on YouTube

Shot by shot

  1. Three men are seen through the windshield of a car, with the driver looking ahead and the two passengers looking at their phones.© Progressive0:00
  2. A man with a beard and glasses looks at his phone in the passenger seat of a car, while another man drives.© Progressive0:02
  3. Three men, one driving, one in the passenger seat, and one in the back, are seen through the windshield of a car, driving on a sunny day.© Progressive0:03
  4. Dr. Rick, a middle-aged man with a mustache, sits at his desk, speaking to the camera in his office.© Progressive0:05
  5. Three men are seen through the windshield of a car, with the driver looking forward and the two passengers looking at each other, as they drive down a road.© Progressive0:08
  6. A man with a beard and glasses sits in the back seat of a car, looking at the driver, who is out of focus.© Progressive0:09
  7. A middle-aged man with a mustache, wearing a sweater vest and tie, speaks directly to the camera in an office setting.© Progressive0:17
  8. A man with a beard and glasses in a brown jacket looks at another man in the passenger seat of a car, who is smiling.© Progressive0:18
  9. An older man in a blue shirt and khaki pants stands next to a dark grey SUV with its door open, looking inside on a sunny day in a city.© Progressive0:22
  10. Two men, one driving and one in the passenger seat, are seen from the back seat of a car with the Progressive logo overlaid.© Progressive0:24
  11. Dr. Rick, a middle-aged man with glasses and a beard, leans forward from the back seat of a car, talking to the driver, a young man, who smiles and looks at him.© Progressive0:27
  12. A gray SUV pulls away from a curb, revealing a woman sitting at an outdoor cafe table in front of a brick building.© Progressive0:30

Stills © Progressive. Made by Arnold Worldwide, Moxie Pictures and Martin Granger.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dr. Rick's humorous advice helps young adults avoid "parentamorphosis" while promoting insurance bundles.

Tagline: “Progressive helps you save when you bundle home and auto.”

expert advicegenerational humorrelatable situationsexaggerated reactionsself-help parody

The cut

Length
42 s
Shots
14
Average shot
3.0 s

What creatives use Progressive “Dr. Rick” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Progressive “Dr. Rick”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three men are seen through the windshield of a car, with the driver looking ahead and the two passengers looking at their phones.© ProgressiveA man with a beard and glasses looks at his phone in the passenger seat of a car, while another man drives.© ProgressiveThree men, one driving, one in the passenger seat, and one in the back, are seen through the windshield of a car, driving on a sunny day.© ProgressiveDr. Rick, a middle-aged man with a mustache, sits at his desk, speaking to the camera in his office.© Progressive
    Frames from Progressive “Dr. Rick”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Progressive “Dr. Rick” in order, with its length, framing and what happens in it.

    Three men are seen through the windshield of a car, with the driver looking ahead and the two passengers looking at their phones.© ProgressiveA man with a beard and glasses looks at his phone in the passenger seat of a car, while another man drives.© ProgressiveThree men, one driving, one in the passenger seat, and one in the back, are seen through the windshield of a car, driving on a sunny day.© ProgressiveDr. Rick, a middle-aged man with a mustache, sits at his desk, speaking to the camera in his office.© ProgressiveThree men are seen through the windshield of a car, with the driver looking forward and the two passengers looking at each other, as they drive down a road.© ProgressiveA man with a beard and glasses sits in the back seat of a car, looking at the driver, who is out of focus.© Progressive
    Length: 42 s · Shots: 14 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a expert advice

    Before you present an idea, you need to know who has done it, and how.

    Progressive “Dr. Rick” is built on a expert advice. Search the library by idea to see every spot that uses it.

    PNC Bank “The Brilliance of Boring”© PNC BankCar One “Psychologist/Doctor”© Car OnePolicía Nacional “Curso rápido antirrobo”© Policía NacionalAmerican Home Shield “Welcome to the Neighborhood”© American Home Shield
    PNC Bank · Car One · Policía Nacional · American Home Shield

More commercials by Martin Granger

  • Progressive Insurance "Dr. Rick" (2024) commercial still© Progressive InsuranceProgressive Insurance “Dr. Rick” 2024Dir. Martin Granger · Arnold WorldwideNew York Festivals Gold 2025
  • Combos "Grace / Fever / Dinner / Heart to Heart / Videogame" (2007) commercial still© CombosCombos “Grace / Fever / Dinner / Heart to Heart / Videogame” 2007Dir. Martin Granger · TBWA\Chiat\DayD&AD Yellow Pencil 2007
  • Fruit of the Loom "Plastique" (2015) commercial still© Fruit of the LoomFruit of the Loom “Plastique” 2015Dir. Martin Granger · CP+BEpica Bronze 2015
  • Progressive “Dr. Rick” "Social Listening" (2024) commercial still© Progressive “Dr. Rick”Progressive “Dr. Rick” “Social Listening” 2024Dir. Martin Granger · Arnold WorldwideAICP Awards Honoree 2024
  • Scotts Miracle-Gro "Keep Growing" (2021) commercial still© Scotts Miracle-GroScotts Miracle-Gro “Keep Growing” 2021Dir. Martin Granger · VaynerMedia

More from Arnold Worldwide

  • Barclays "While America Sleeps" (2022) commercial still© BarclaysBarclays “While America Sleeps” 2022Arnold WorldwideClio Awards Gold 2022
  • truth "Poop vs Pee" (2013) commercial still© truthtruth “Poop vs Pee” 2013Dir. Henry-Alex Rubin · Arnold WorldwideClio Awards Gold 2013
  • Volkswagen "Bubble Boy" (2004) commercial still© VolkswagenVolkswagen “Bubble Boy” 2004Dir. Mike Mills · Arnold WorldwideThe One Show Gold 2003
  • Volkswagen of America "Squares" (2003) commercial still© Volkswagen of AmericaVolkswagen of America “Squares” 2003Dir. Malcolm Venville · Arnold WorldwideThe One Show Gold 2003
  • Jack Daniel's "Our Town" (2017) commercial still© Jack Daniel'sJack Daniel's “Our Town” 2017Dir. Steve Miller · Arnold WorldwideEpica Silver 2017
  • Progressive Insurance "Letting Go" (2024) commercial still© Progressive InsuranceProgressive Insurance “Letting Go” 2024Dir. Martin Granger (Director) · Arnold WorldwideCannes Lions Bronze 2024

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Progressive “Dr. Rick” commercial?

Martin Granger directed it, produced by Moxie Pictures, for the agency Arnold Worldwide.

Which agency made Progressive “Dr. Rick”?

Arnold Worldwide created it for Progressive (2023).

What awards did Progressive “Dr. Rick” win?

4 awards, including D&AD 2023 Writing for Advertising: Film Yellow Pencil, One Show 2024 Gold Pencil — Film & Video, The One Show 2024 Use of Humor Gold Pencil and D&AD 2024 Wood Pencil — Film / TV/VOD Commercial Campaigns.

What is the tagline of Progressive “Dr. Rick”?

“Progressive helps you save when you bundle home and auto.”

Sources for the credits and awards

dandad.orgoneclub.orgoneclub.orgdandad.org