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CHANEL “Métiers d’art 2026 collection Matthieu Blazy” 2026

CHANEL “Métiers d’art 2026 collection Matthieu Blazy” (2026) is a CHANEL commercial directed by Mikael Jansson, produced by Partizan. It won 2 awards, including Clio 2026 Gold — Film / 61 Seconds to Five Minutes and ADC 2026 Silver Cube Motion / Film Craft — Craft in Motion / Film / Direction.

Models showcase the Chanel Métiers d'art 2026 collection in a dynamic urban setting, blending high fashion with everyday city life.

Video: CHANEL on YouTube

Shot by shot

  1. A woman in a leopard print coat stands at the bottom of a subway entrance, looking up through a metal gate.© CHANEL0:00
  2. A young woman with long dark hair, wearing a beige sweatshirt and carrying a bag, walks towards the camera in a subway station.© CHANEL0:02
  3. A woman with blonde hair in an orange and black sequined dress runs on a rooftop with city buildings in the background.© CHANEL0:03
  4. A female model in a quilted coat and carrying a handbag walks through a restaurant kitchen, looking around with a neutral expression.© CHANEL0:04
  5. A female model with short curly hair walks on a rooftop in a red and white patterned jacket, looking up and to the left.© CHANEL0:09
  6. A female model in a beige top and a long, spotted, feathery skirt walks past a storefront with another model in a green and white skirt passing in the foreground.© CHANEL0:10
  7. A dark-skinned model with a shaved head and glasses walks on a city sidewalk, revealing a Superman sweater under her plaid jacket.© CHANEL0:14
  8. A dark-skinned model with a shaved head and a floral dress stands in a subway car doorway, looking to the side.© CHANEL0:19
  9. A female model in black sunglasses and a black turtleneck stands on a subway platform as a train passes by.© CHANEL0:20
  10. A young woman with glasses and unique earrings walks forward on a city street at night, illuminated by red light.© CHANEL0:26
  11. A woman in a black dress and high heels walks on a city sidewalk at night, carrying a red handbag.© CHANEL0:29
  12. A female model with a dramatic hairstyle and a black feathered coat walks through a retro diner, looking around with a serious expression.© CHANEL0:33

Stills © CHANEL. Made by Partizan and Mikael Jansson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fashion models in everyday city life, showcasing the collection's versatility.

fashion show on the streeturban explorationeveryday glamourunexpected encounterscity as a runway

The cut

Length
45 s
Shots
22
Average shot
2.0 s

What creatives use CHANEL “Métiers d’art 2026 collection Matthieu Blazy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of CHANEL “Métiers d’art 2026 collection Matthieu Blazy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a leopard print coat stands at the bottom of a subway entrance, looking up through a metal gate.© CHANELA young woman with long dark hair, wearing a beige sweatshirt and carrying a bag, walks towards the camera in a subway station.© CHANELA woman with blonde hair in an orange and black sequined dress runs on a rooftop with city buildings in the background.© CHANELA female model in a quilted coat and carrying a handbag walks through a restaurant kitchen, looking around with a neutral expression.© CHANEL
    Frames from CHANEL “Métiers d’art 2026 collection Matthieu Blazy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of CHANEL “Métiers d’art 2026 collection Matthieu Blazy” in order, with its length, framing and what happens in it.

    A woman in a leopard print coat stands at the bottom of a subway entrance, looking up through a metal gate.© CHANELA young woman with long dark hair, wearing a beige sweatshirt and carrying a bag, walks towards the camera in a subway station.© CHANELA woman with blonde hair in an orange and black sequined dress runs on a rooftop with city buildings in the background.© CHANELA female model in a quilted coat and carrying a handbag walks through a restaurant kitchen, looking around with a neutral expression.© CHANELA female model with short curly hair walks on a rooftop in a red and white patterned jacket, looking up and to the left.© CHANELA female model in a beige top and a long, spotted, feathery skirt walks past a storefront with another model in a green and white skirt passing in the foreground.© CHANEL
    Length: 45 s · Shots: 22 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a urban exploration

    Before you present an idea, you need to know who has done it, and how.

    CHANEL “Métiers d’art 2026 collection Matthieu Blazy” is built on a urban exploration. Search the library by idea to see every spot that uses it.

    EA Skate “Drop In”© EA SkateBugaboo “Designed For The Future”© BugabooSapporo “So, Pour A Sapporo”© SapporoG-Star Raw “Hardcore Denim”© G-Star Raw
    EA Skate · Bugaboo · Sapporo · G-Star Raw

More commercials by Mikael Jansson

  • Hugo Boss "How do you Hugo" (2022) commercial still© Hugo BossHugo Boss “How do you Hugo” 2022Dir. Mikael Jansson · Treyton + Partners

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the CHANEL “Métiers d’art 2026 collection Matthieu Blazy” commercial?

Mikael Jansson directed it, produced by Partizan.

What awards did CHANEL “Métiers d’art 2026 collection Matthieu Blazy” win?

2 awards, including Clio 2026 Gold — Film / 61 Seconds to Five Minutes and ADC 2026 Silver Cube Motion / Film Craft — Craft in Motion / Film / Direction.

Sources for the credits and awards

clios.comoneclub.orgoneclub.org