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Nordstrom “An Open Mind Is the Best Look” 2019

Nordstrom “An Open Mind Is the Best Look” (2019) is a Nordstrom commercial directed by Martin de Thurah for Droga5, produced by Epoch Films. It won 12 awards, including Cannes Lions 2019 Film Craft Gold, Ciclope 2019 Gold Post Production Editing and One Show 2020 Bronze Pencil — Moving Image Craft.

This ad showcases a diverse group of people engaging in various activities, emphasizing the importance of an open mind and self-expression through fashion and personal pursuits.

Video: Nordstrom on YouTube

Shot by shot

  1. Three people, two women and one man, rehearse a play in a dimly lit auditorium, holding scripts and standing on a wooden floor.© Nordstrom0:04
  2. An older woman in a sparkly jacket and red dress poses confidently in a well-decorated room with wooden furniture and lamps.© Nordstrom0:13
  3. A young man with dark hair and a white helmet rides a bicycle down a suburban street, looking around with a neutral expression.© Nordstrom0:24
  4. A young Black girl with curly hair, wearing a red jacket and carrying a backpack, waves to the camera in a crowded outdoor setting.© Nordstrom0:33
  5. A young woman with short dark hair and red lipstick blows a kiss towards the camera, wearing a denim shirt in a dimly lit room.© Nordstrom0:43
  6. A young male waiter with dark hair and a striped shirt smiles subtly while looking down in a dimly lit restaurant.© Nordstrom0:52
  7. An elderly man in a blue plaid suit, yellow bow tie, and sunglasses walks outdoors, looking at the camera with a slight smile.© Nordstrom0:59
  8. A young male cowboy with a tan hat and denim jacket looks down thoughtfully in an outdoor setting.© Nordstrom1:09
  9. A diverse crowd of people, including construction workers in hard hats and reflective vests, walk through a busy urban area during the day.© Nordstrom1:14
  10. A young man with glasses and headphones sits on a bus, looking out the window, while other passengers are visible in the background.© Nordstrom1:19
  11. A man with a mustache and a leopard print shirt reacts with a surprised expression, opening his mouth wide in an interior setting.© Nordstrom1:26
  12. Two young women, one in profile and one looking over her shoulder, stand close together in an interior setting.© Nordstrom1:33

Stills © Nordstrom. Made by Droga5, Epoch Films and Martin de Thurah.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrating individuality and self-expression through diverse people and activities.

Tagline: “AN OPEN MIND IS THE BEST LOOK”

diverse castslice of life vignettesempowerment through self-expressionintergenerational connectionsartistic performanceeveryday moments

The cut

Length
120 s
Shots
76
Average shot
1.6 s

What creatives use Nordstrom “An Open Mind Is the Best Look” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nordstrom “An Open Mind Is the Best Look”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three people, two women and one man, rehearse a play in a dimly lit auditorium, holding scripts and standing on a wooden floor.© NordstromAn older woman in a sparkly jacket and red dress poses confidently in a well-decorated room with wooden furniture and lamps.© NordstromA young man with dark hair and a white helmet rides a bicycle down a suburban street, looking around with a neutral expression.© NordstromA young Black girl with curly hair, wearing a red jacket and carrying a backpack, waves to the camera in a crowded outdoor setting.© Nordstrom
    Frames from Nordstrom “An Open Mind Is the Best Look”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nordstrom “An Open Mind Is the Best Look” in order, with its length, framing and what happens in it.

    Three people, two women and one man, rehearse a play in a dimly lit auditorium, holding scripts and standing on a wooden floor.© NordstromAn older woman in a sparkly jacket and red dress poses confidently in a well-decorated room with wooden furniture and lamps.© NordstromA young man with dark hair and a white helmet rides a bicycle down a suburban street, looking around with a neutral expression.© NordstromA young Black girl with curly hair, wearing a red jacket and carrying a backpack, waves to the camera in a crowded outdoor setting.© NordstromA young woman with short dark hair and red lipstick blows a kiss towards the camera, wearing a denim shirt in a dimly lit room.© NordstromA young male waiter with dark hair and a striped shirt smiles subtly while looking down in a dimly lit restaurant.© Nordstrom
    Length: 120 s · Shots: 76 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a diverse cast

    Before you present an idea, you need to know who has done it, and how.

    Nordstrom “An Open Mind Is the Best Look” is built on a diverse cast. Search the library by idea to see every spot that uses it.

    New Balance “Grey Days”© New BalanceFlybuys “Give a Flybuys”© FlybuysCoca-Cola “I Love You Hater”© Coca-ColaRuavieja “El tiempo que nos queda”© Ruavieja
    New Balance · Flybuys · Coca-Cola · Ruavieja

More commercials by Martin de Thurah

More from Droga5

Award-winning retail commercials

Questions

Who directed the Nordstrom “An Open Mind Is the Best Look” commercial?

Martin de Thurah directed it, produced by Epoch Films, for the agency Droga5.

Which agency made Nordstrom “An Open Mind Is the Best Look”?

Droga5 created it for Nordstrom (2019).

What awards did Nordstrom “An Open Mind Is the Best Look” win?

12 awards, including Cannes Lions 2019 Film Craft Gold, Cannes Lions 2019 Film Craft Gold (Direction), Cannes Lions 2019 Film Craft Silver and Cannes Lions 2019 Film Silver.

What is the tagline of Nordstrom “An Open Mind Is the Best Look”?

“AN OPEN MIND IS THE BEST LOOK”

Sources for the credits and awards

epochfilms.comLBBThe WorkThe Workaicpawards.comThe WorkThe WorkThe WorkThe WorkThe WorkThe WorkThe Work