Beer ads

01 · Featured

The most awarded of the beer ads

© Guinness© Guinness© Guinness© Guinness© Guinness© Guinness

Cannes Lions Grand Prix 2006

Guinness “noitulovE” 2005

Three men in a pub experience reverse evolution, transforming from humans back to mudskippers, highlighting the patience required for a perfect pint of Guinness.

Directed by Daniel Kleinman · AMV BBDO · Kleinman Productions

Every shot in the library

02 · Directors

Directors who shoot beer ads

Who made the work, and how much of it won awards. From the credits on every spot.

• © Stella Artois5 award-winningJonathan Glazer8 spots · Stella Artois “Ice Skating Priests”
• © Miller Lite5 award-winningTraktor8 spots · Miller Lite “Arm Control”
• © Heineken4 award-winningNoam Murro8 spots · Heineken “Handlebar Mustache”
• © Lion Nathan4 award-winningSteve Rogers8 spots · Lion Nathan “Pure Waters”
• © Cerveza Quilmes4 award-winningArmando Bo5 spots · Cerveza Quilmes “Un hombre común y Corrientes”
• © Tooheys New4 award-winningJustin Kurzel4 spots · Tooheys New “Fixing Things”
• © Stella Artois3 award-winningIvan Zacharias8 spots · Stella Artois “Pilot”
• © Carling3 award-winningFredrik Bond8 spots · Carling “Space”
• © Carlsberg3 award-winningSam Pilling7 spots · Carlsberg “Carlsberg Curiosity”
• © Heineken3 award-winningGary Freedman6 spots · Heineken “Jackie”
• © Budweiser3 award-winningCharles Stone III5 spots · Budweiser “Whassup: Girlfriend”
• © Victoria Cempasúchil3 award-winningSalomon Lightelm3 spots · Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion”

03 · Clients

Brands making beer ads

Every brand in the library, by award-winning work.

• Heineken1992–2026

  100 commercials · 24 award-winning

• Guinness1997–2026

  50 commercials · 16 award-winning

• Budweiser1996–2026

  59 commercials · 12 award-winning

• Bud Light1997–2026

  27 commercials · 9 award-winning

• Stella Artois2000–2026

  37 commercials · 6 award-winning

• Carlsberg2014–2026

  27 commercials · 6 award-winning

• DIAGEO2014–2026

  23 commercials · 5 award-winning

• Miller1994–2018

  7 commercials · 5 award-winning

• Andes2012–2016

  5 commercials · 5 award-winning

• Coors Light1997–2026

  22 commercials · 4 award-winning

• Victoria2022–2026

  10 commercials · 4 award-winning

• Dos Equis2009–2026

  9 commercials · 4 award-winning

Also: Anheuser Busch, Quilmes, Tooheys New, Miller Lite, Mike's Hard Lemonade, Cerveza Victoria, Carlton Draught, Courage Limited, The Whitbread Beer Company, Lion Nathan, Cruzcampo, Cerveza Quilmes

04 · Works with

Who makes them

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Beer ads's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 32

  El Ojo de Iberoamérica

  2 top prizes

• 30

  D&AD

  1 top prize

• 27

  Cannes Lions

  2 top prizes

• 24

  Clio Awards

  1 top prize

• 19

  Epica

  1 top prize

• 19

  AICP Awards

  .

• 18

  British Arrows

  .

• 15

  London International Awards

  .

06 · Work

Commercials by Beer ads

Our visual library has 980 Beer ads commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© BudweiserBudweiser “American Icons” 2026AICP Awards Winner 2026

© Coors LightCoors Light “Case of the Mondays” 2026Effie Awards Gold 2026

© Sab - Ab in BevSab - Ab in Bev “This Is African Time - Sab” 2026Ciclope Silver 2026

© VictoriaVictoria “Xolo: A ti, ¿quién te espera” 2026Ciclope Silver 2026

© DiageoDiageo “A Lovely Day” 2026British Arrows Bronze 2026

Most awarded

• © GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
• © BudweiserBudweiser “Whassup: Girlfriend” 2000Dir. Charles Stone III · Downtown PartnersCannes Lions Grand Prix 2000
• © McKenzie River CorporationMcKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters” 1993Dir. Alex Proyas · Wieden+KennedyD&AD Black Pencil 1993
• © BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
• © HeinekenHeineken “Jackie” 2017Dir. Gary Freedman · PublicisCannes Lions Gold 2017
• © AB InBevAB InBev “Party” 2016Del Campo Saatchi & SaatchiCannes Lions Gold 2016
• © DiageoDiageo “Sapeurs” 2014Dir. Jake Scott · AnomalyD&AD Yellow Pencil 2015
• © Hahn Super DryHahn Super Dry “Super In. Super Out” 2012Dir. Tom Kuntz · Publicis MojoD&AD Yellow Pencil 2012
• © Victoria BitterVictoria Bitter “Boony” 2006George Patterson Y&RD&AD Yellow Pencil 2006
• © Stella ArtoisStella Artois “Pilot” 2005Dir. Ivan Zacharias · LoweD&AD Yellow Pencil 2005
• © Stella ArtoisStella Artois “Ice Skating Priests” 2005Dir. Jonathan Glazer · LoweD&AD Yellow Pencil 2006
• © MillerMiller “Pro Wrestlers” 1998Fallon McElligottCannes Lions Gold 1998
• © Miller LiteMiller Lite “Arm Control” 1998Dir. Traktor · Fallon McElligottCannes Lions Gold 1998
• © GuinnessGuinness “Old Man” 1997Dir. Tony Kaye · Ogilvy & MatherCannes Lions Gold 1997
• © MillerMiller “Big Lawyers Round-Up” 1994Leo Burnett AdvertisingCannes Lions Gold 1994
• © MillerMiller “Full Contact Golf” 1994Leo Burnett AdvertisingCannes Lions Gold 1994
• © HeinekenHeineken “Singer” 1992Dir. Paul WeilandCannes Lions Gold 1992
• © HBO x Bud LightHBO x Bud Light “Game of Thrones x Bud Light - Joust” 2019The One Show Gold 2019
• © Lion NathanLion Nathan “Pure Waters” 2010Dir. Steve RogersThe One Show Gold 2010
• © Carlton DraughtCarlton Draught “Big Ad” 2005Dir. Paul Middleditch · George Patterson PartnersThe One Show Gold 2006
• © Anheuser-BuschAnheuser-Busch “Frogs and Lizards” 1998Goodby Silverstein & PartnersThe One Show Gold 1998
• © Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
• © Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
• © AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013

07 · For producers

What producers use Beer ads's page for

1. 01Directors who shoot beer ads

   A beer brief needs directors who have done it, and done it well.

   Jonathan Glazer, Traktor, Noam Murro and more, each with every spot, credits and awards, to shortlist from.

   © Stella Artois© Miller Lite© Heineken© Lion Nathan

   Jonathan Glazer · Traktor · Noam MurroFind directors in the library →

2. 02Reference frames for your beer treatment

   The treatment is due and every Pinterest reference has been in ten other decks.

   All 980 commercials, cut shot by shot: search them by describing the shot and pull the frame or clip, with who made it.

   © Guinness© Budweiser© McKenzie River Corporation© Budweiser

   980 commercialsSearch these in the library →

08 · Questions

About Beer ads