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Stella Artois “Pilot” 2005

Stella Artois “Pilot” (2005) is a Stella Artois commercial directed by Ivan Zacharias for Lowe, produced by Stink. It won 16 awards, including D&AD 2005 TV & Cinema Advertising Crafts: Cinematography Yellow Pencil, British Arrows 2004 Craft Gold — Sound Design and Cannes Lions 2005 Film Bronze.

A British pilot crashes behind enemy lines during WWI and is hidden by French villagers from German soldiers, all for a pint of Stella Artois.

Video: Ivan Zacharias on Vimeo

Shot by shot

  1. A male pilot in a military uniform looks up at the sky, with smoke rising from a distant battle in a field.© Stella Artois0:00
  2. A pilot in a biplane flies through a cloudy sky, with other planes visible in the distance, in a black and white shot.© Stella Artois0:06
  3. A black and white shot shows a small, vintage airplane flying through the sky, with a pilot visible in the cockpit.© Stella Artois0:10
  4. A black and white shot from inside a biplane shows another biplane flying past, with a third plane in the distance over a mountainous landscape.© Stella Artois0:13
  5. Soldiers in military uniforms are seen on a battlefield as a biplane flies low over them, surrounded by smoke and debris.© Stella Artois0:23
  6. A man in a pilot's uniform looks out of a window, then turns to face the camera with a concerned expression, in a black and white shot.© Stella Artois0:26
  7. A vintage biplane crashes into a tree, with smoke billowing from the wreckage in a dramatic, black and white scene.© Stella Artois0:28
  8. A group of soldiers in military uniforms walk across a field towards the camera, with a crashed plane in the background.© Stella Artois0:29
  9. A male pilot in a flight suit runs through a desolate, war-torn landscape with destroyed buildings in the background, in black and white.© Stella Artois0:45
  10. A male pilot in a flight suit runs through a field towards a village with a church steeple in the distance, in a black and white shot.© Stella Artois0:47
  11. A woman in a dress and a man in a hat look at a pilot with a dirty face and a mustache, who is lying on a bed in a rustic room.© Stella Artois0:55
  12. A gaunt, middle-aged man with curly hair and a beard looks around nervously in a black and white, dimly lit interior.© Stella Artois1:25

Stills © Stella Artois. Made by Lowe, Stink and Ivan Zacharias.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A classic war movie plot, but the hero is a beer.

Tagline: “Stella Artois. Reassuringly expensive.”

wartime dramaheroic sacrificehidden in plain sightmistaken identityvillagers unitetense standoff

The cut

Length
120 s
Shots
59
Average shot
2.0 s

What creatives use Stella Artois “Pilot” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Stella Artois “Pilot”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male pilot in a military uniform looks up at the sky, with smoke rising from a distant battle in a field.© Stella ArtoisA pilot in a biplane flies through a cloudy sky, with other planes visible in the distance, in a black and white shot.© Stella ArtoisA black and white shot shows a small, vintage airplane flying through the sky, with a pilot visible in the cockpit.© Stella ArtoisA black and white shot from inside a biplane shows another biplane flying past, with a third plane in the distance over a mountainous landscape.© Stella Artois
    Frames from Stella Artois “Pilot”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Stella Artois “Pilot” in order, with its length, framing and what happens in it.

    A male pilot in a military uniform looks up at the sky, with smoke rising from a distant battle in a field.© Stella ArtoisA pilot in a biplane flies through a cloudy sky, with other planes visible in the distance, in a black and white shot.© Stella ArtoisA black and white shot shows a small, vintage airplane flying through the sky, with a pilot visible in the cockpit.© Stella ArtoisA black and white shot from inside a biplane shows another biplane flying past, with a third plane in the distance over a mountainous landscape.© Stella ArtoisSoldiers in military uniforms are seen on a battlefield as a biplane flies low over them, surrounded by smoke and debris.© Stella ArtoisA man in a pilot's uniform looks out of a window, then turns to face the camera with a concerned expression, in a black and white shot.© Stella Artois
    Length: 120 s · Shots: 59 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a heroic sacrifice

    Before you present an idea, you need to know who has done it, and how.

    Stella Artois “Pilot” is built on a heroic sacrifice. Search the library by idea to see every spot that uses it.

    Unilever / Dove “Courage is Beautiful”© Unilever / DoveMicrosoft Xbox “Deliver Hope”© Microsoft XboxNrma “Nrma First Saturdays”© NrmaXbox Halo:Reach “Deliver Hope”© Xbox Halo:Reach
    Unilever / Dove · Microsoft Xbox · Nrma · Xbox Halo:Reach

More commercials by Ivan Zacharias

More from Lowe

  • Stella Artois "Ice Skating Priests" (2005) commercial still© Stella ArtoisStella Artois “Ice Skating Priests” 2005Dir. Jonathan Glazer · LoweD&AD Yellow Pencil 2006
  • Shanghai General Motors "Human Traffic Signs" (2014) commercial still© Shanghai General MotorsShanghai General Motors “Human Traffic Signs” 2014Dir. Eun Taek Cha · LoweSpikes Asia Silver 2014
  • Interbrew UK "Devil's Island" (2003) commercial still© Interbrew UKInterbrew UK “Devil's Island” 2003Dir. Jonathan Glazer · LoweThe One Show Silver 2003
  • Syn Mun Kong Insurance "Thai Mung" (2009) commercial still© Syn Mun Kong InsuranceSyn Mun Kong Insurance “Thai Mung” 2009LoweCannes Lions Bronze 2009
  • Quality Street "Big" (2004) commercial still© Quality StreetQuality Street “Big” 2004Dir. Mark Denton · LoweEurobest Bronze 2004
  • UK/Stella Artois "Devil's Island" (2003) commercial still© UK/Stella ArtoisUK/Stella Artois “Devil's Island” 2003Dir. Jonathan Glazer · LoweClio Awards Bronze 2003

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Stella Artois “Pilot” commercial?

Ivan Zacharias directed it, produced by Stink, for the agency Lowe.

Which agency made Stella Artois “Pilot”?

Lowe created it for Stella Artois (2005).

What awards did Stella Artois “Pilot” win?

16 awards, including D&AD 2005 TV & Cinema Advertising Crafts: Cinematography Yellow Pencil, D&AD 2005 TV & Cinema Advertising Crafts: Direction Yellow Pencil, D&AD 2005 TV & Cinema Advertising: Cinema Commercials - Individual Yellow Pencil and D&AD 2005 Yellow Pencil — TV & Cinema Advertising / Cinema Commercials - Individual.

What is the tagline of Stella Artois “Pilot”?

“Stella Artois. Reassuringly expensive.”

Sources for the credits and awards

stinkfilms.comsmugglersite.comdandad.orgbritisharrows.comThe WorkThe Workweb.archive.orgweb.archive.orgweb.archive.org