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commercial director

Armando Bo

Armando Bo is a commercial director. FrameThrower's visual library has 16 of their commercials (2009–2025), cut shot by shot, 9 of them award-winning. The work includes spots for Kelloggs, Sabritas, Ikea and Quilmes Clásica, produced most often by Rebolucion and Blur, for agencies including Madre, Isla and McCann España.

16
Commercials in our library
9
Award-winning
2009–2025
Active

01 · Featured

Armando Bo's most awarded commercial

Volkswagen Spacefox “Dog-Fish” (2009), still© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” (2009), frame 2© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” (2009), frame 3© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” (2009), frame 4© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” (2009), frame 5© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” (2009), frame 6© Volkswagen Spacefox

Cannes Lions Gold 2009

Volkswagen Spacefox “Dog-Fish” 2009

A man's dream of a dog-fish hybrid comes to life, showcasing the Volkswagen Spacefox's ability to accommodate even the most imaginative desires.

Directed by Armando Bo · AlmapBBDO · Rebolucion

Also watch

Video: got milk? on YouTube

Got Milk? “Brave” 2014 →El Ojo de Iberoamérica Gold 2014

02 · Brands

Brands Armando Bo has made commercials for

Every brand in the library, by award-winning work.

  • Sabritas2023

    2 commercials · 1 award-winning

  • Ikea2018–2019

    2 commercials · 1 award-winning

  • Quilmes Clásica2018

    1 commercials · 1 award-winning

  • Cerveza Quilmes2017

    1 commercials · 1 award-winning

  • Quilmes2017

    1 commercials · 1 award-winning

  • Mixxtail2015

    1 commercials · 1 award-winning

  • Got Milk?2014

    1 commercials · 1 award-winning

  • Milk Processor Board2014

    1 commercials · 1 award-winning

  • Volkswagen Spacefox2009

    1 commercials · 1 award-winning

  • Kelloggs2022

    3 commercials

  • TOYOTA2016

    1 commercials

  • Heineken México2025

    1 commercials

03 · Works with

Who Armando Bo works with

From the credits: the companies behind the spots, by number of spots.

Production companies Armando Bo works with

Agencies Armando Bo works with

04 · Awards

Armando Bo's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 8

    El Ojo de Iberoamérica

    .

  • 1

    Cannes Lions

    .

Top award-winning spots

  • Cannes Lions Gold 2009Volkswagen Spacefox “Dog-Fish”
  • El Ojo de Iberoamérica Gold 2019Ikea “Salones”
  • El Ojo de Iberoamérica Gold 2017Cerveza Quilmes “Un hombre común y Corrientes”
  • El Ojo de Iberoamérica Gold 2014Got Milk? “Brave”
  • El Ojo de Iberoamérica Gold 2014Milk Processor Board “Brave”
  • El Ojo de Iberoamérica Silver 2017Quilmes “El folclore del fútbol”
  • El Ojo de Iberoamérica Bronze 2023Sabritas “Sabritas: El Gran Escape”
  • El Ojo de Iberoamérica Bronze 2018Quilmes Clásica “La reconquista de los paladares”

05 · Work

Commercials by Armando Bo

Our visual library has 16 Armando Bo commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2025

Latest

Heineken México “Tecate” (2025)© Heineken MéxicoHeineken México “Tecate” 2025
Sabritas “Enjoying comes first” (2023)© SabritasSabritas “Enjoying comes first” 2023
Kelloggs “Dragones” (2022)© KelloggsKelloggs “Dragones” 2022
Kelloggs “Trabajo Escolar” (2022)© KelloggsKelloggs “Trabajo Escolar” 2022

Most awarded

  • Volkswagen Spacefox "Dog-Fish" (2009) commercial still© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” 2009Dir. Armando Bo · AlmapBBDOCannes Lions Gold 2009
  • Ikea "Salones" (2019) commercial still© IkeaIkea “Salones” 2019Dir. Armando Bo · McCann EspañaEl Ojo de Iberoamérica Gold 2019
  • Cerveza Quilmes "Un hombre común y Corrientes" (2017) commercial still© Cerveza QuilmesCerveza Quilmes “Un hombre común y Corrientes” 2017Dir. Armando Bo · MadreEl Ojo de Iberoamérica Gold 2017
  • Got Milk? "Brave" (2014) commercial still© Got Milk?Got Milk? “Brave” 2014Dir. Armando Bo · Grupo Gallegos & Goodby, Silverstein & PartnersEl Ojo de Iberoamérica Gold 2014
  • Milk Processor Board "Brave" (2014) commercial still© Milk Processor BoardMilk Processor Board “Brave” 2014Dir. Armando Bo · Grupo GallegosEl Ojo de Iberoamérica Gold 2014
  • Quilmes "El folclore del fútbol" (2017) commercial still© QuilmesQuilmes “El folclore del fútbol” 2017Dir. Armando Bo · MadreEl Ojo de Iberoamérica Silver 2017
  • Sabritas "Sabritas: El Gran Escape" (2023) commercial still© SabritasSabritas “Sabritas: El Gran Escape” 2023Dir. Armando Bo · IslaEl Ojo de Iberoamérica Bronze 2023
  • Quilmes Clásica "La reconquista de los paladares" (2018) commercial still© Quilmes ClásicaQuilmes Clásica “La reconquista de los paladares” 2018Dir. Armando Bo · La AméricaEl Ojo de Iberoamérica Bronze 2018
  • Mixxtail "Expreso Caipiroska" (2015) commercial still© MixxtailMixxtail “Expreso Caipiroska” 2015Dir. Armando Bo · MadreEl Ojo de Iberoamérica Bronze 2015
  • Heineken México "Tecate" (2025) commercial still© Heineken MéxicoHeineken México “Tecate” 2025Dir. Armando Bo · LePub México
  • Sabritas "Enjoying comes first" (2023) commercial still© SabritasSabritas “Enjoying comes first” 2023Dir. Armando Bo · Isla
  • Kelloggs "Dragones" (2022) commercial still© KelloggsKelloggs “Dragones” 2022Dir. Armando Bo
  • Kelloggs "Trabajo Escolar" (2022) commercial still© KelloggsKelloggs “Trabajo Escolar” 2022Dir. Armando Bo
  • Kelloggs "Zoom" (2022) commercial still© KelloggsKelloggs “Zoom” 2022Dir. Armando Bo
  • IKEA "Tic-Tac / Ikea by Armando Bo & Mike Usandivaras" (2018) commercial still© IKEAIKEA “Tic-Tac / Ikea by Armando Bo & Mike Usandivaras” 2018Dir. Armando Bo · McCann
  • TOYOTA "RACE IN MONACO" (2016) commercial still© TOYOTATOYOTA “RACE IN MONACO” 2016Dir. Armando Bo · Conill

06 · For producers

What producers use Armando Bo's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Armando Bo's work and find directors with a similar style, each with every spot, agency, production company and award.

    Greg Gray© Chicken LickenNoam Murro© OrangeRachel Morrison© Michelob ULTRASteve Rogers© Hornbach
    Similar to Armando Bo: Greg Gray, Noam Murro, Rachel Morrison

  2. 02Armando Bo's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 16 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Volkswagen Spacefox “Dog-Fish”© Volkswagen SpacefoxIkea “Salones”© IkeaCerveza Quilmes “Un hombre común y Corrientes”© Cerveza QuilmesGot Milk? “Brave”© Got Milk?
    16 commercials, 9 award-winning

07 · Questions

About Armando Bo

What commercials has Armando Bo directed?+

16 in the library, 2009–2025, including Volkswagen Spacefox “Dog-Fish”, Ikea “Salones”, Cerveza Quilmes “Un hombre común y Corrientes” and Got Milk? “Brave”.

Which production company does Armando Bo work with?+

Most often Rebolucion (13 spots), also Blur and Anonymous Content.

Which agencies has Armando Bo worked with?+

Madre (3), Isla (2), McCann España (1), La América (1) and Grupo Gallegos & Goodby, Silverstein & Partners (1).

What awards has Armando Bo's work won?+

9 award-winning spots, including Cannes Lions Gold 2009 for Volkswagen Spacefox “Dog-Fish”, El Ojo de Iberoamérica Gold 2019 for Ikea “Salones” and El Ojo de Iberoamérica Gold 2017 for Cerveza Quilmes “Un hombre común y Corrientes”.

Which directors have a similar style to Armando Bo?+

Greg Gray, Noam Murro, Rachel Morrison, Steve Rogers and Simon McQuoid, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Armando Bo: matched by the ideas, tone and categories of their commercials.