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Sabritas “Sabritas: El Gran Escape” 2023

Sabritas “Sabritas: El Gran Escape” (2023) is a Sabritas commercial directed by Armando Bo for Isla, produced by Rebolucion. It won one award: El Ojo de Iberoamérica 2023 Bronze Producción Audiovisual – PA5 – Producción Integral.

Shakira escapes the pressures of a demanding film set in an RV, pursued by her team, to find peace and enjoy Sabritas chips by the ocean.

Video: ISLA Agency on Vimeo

Shot by shot

  1. Shakira, a woman in her 40s, with long wavy hair, wearing a gold striped dress, poses in a studio with a cloud of golden dust.© Sabritas0:00
  2. Shakira, a woman with long blonde hair and a gold top, walks past a white bus with a female assistant in glasses and a suit, on a film set.© Sabritas0:11
  3. A close-up shot of a motorhome's dashboard, featuring a steering wheel, various controls, and a small fox figurine on top.© Sabritas0:26
  4. A male director in a black jacket and cap shouts into a megaphone on a busy city street, with cars and buildings in the background.© Sabritas0:33
  5. Shakira, a woman with long blonde hair, looks into a rearview mirror while sitting in a vehicle on a city street.© Sabritas0:40
  6. A white RV swerves sharply to the right, kicking up dust, as it turns a corner on a coastal road with palm trees and the ocean in the background.© Sabritas0:47
  7. Two men in suits are in a car on a highway, one standing through the sunroof, both looking and gesturing urgently off-screen.© Sabritas0:55
  8. A white RV speeds down a highway, kicking up dust, with an industrial complex in the background under a clear sky.© Sabritas1:02
  9. A red and white train travels along tracks through a rural landscape with mountains in the background and dry grass in the foreground.© Sabritas1:09
  10. A woman with long blonde hair smiles happily as potato chips fly around her inside a vehicle.© Sabritas1:15
  11. A white and blue RV drives towards the camera on a sunny day in a shipping yard with colorful containers in the background.© Sabritas1:23
  12. Shakira, a woman with long blonde hair, smiles and laughs while looking out a window on a train.© Sabritas1:29

Stills © Sabritas. Made by Isla, Rebolucion and Armando Bo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Shakira's great escape from fame for a simple pleasure.

Tagline: “Enjoyment comes first”

celebrity escapeon the runchase scenebreaking the fourth wallfinding peacerebellious act

The cut

Length
102 s
Shots
83
Average shot
1.2 s

What creatives use Sabritas “Sabritas: El Gran Escape” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sabritas “Sabritas: El Gran Escape”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Shakira, a woman in her 40s, with long wavy hair, wearing a gold striped dress, poses in a studio with a cloud of golden dust.© SabritasShakira, a woman with long blonde hair and a gold top, walks past a white bus with a female assistant in glasses and a suit, on a film set.© SabritasA close-up shot of a motorhome's dashboard, featuring a steering wheel, various controls, and a small fox figurine on top.© SabritasA male director in a black jacket and cap shouts into a megaphone on a busy city street, with cars and buildings in the background.© Sabritas
    Frames from Sabritas “Sabritas: El Gran Escape”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sabritas “Sabritas: El Gran Escape” in order, with its length, framing and what happens in it.

    Shakira, a woman in her 40s, with long wavy hair, wearing a gold striped dress, poses in a studio with a cloud of golden dust.© SabritasShakira, a woman with long blonde hair and a gold top, walks past a white bus with a female assistant in glasses and a suit, on a film set.© SabritasA close-up shot of a motorhome's dashboard, featuring a steering wheel, various controls, and a small fox figurine on top.© SabritasA male director in a black jacket and cap shouts into a megaphone on a busy city street, with cars and buildings in the background.© SabritasShakira, a woman with long blonde hair, looks into a rearview mirror while sitting in a vehicle on a city street.© SabritasA white RV swerves sharply to the right, kicking up dust, as it turns a corner on a coastal road with palm trees and the ocean in the background.© Sabritas
    Length: 102 s · Shots: 83 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a chase scene

    Before you present an idea, you need to know who has done it, and how.

    Sabritas “Sabritas: El Gran Escape” is built on a chase scene. Search the library by idea to see every spot that uses it.

    Uber Eats “Get Almost Almost Anything - Passion Fruit”© Uber EatsKFC Thailand “Let There Be Cake”© KFC ThailandVolkswagen “Alien”© VolkswagenHonda Australia “Dream Run”© Honda Australia
    Uber Eats · KFC Thailand · Volkswagen · Honda Australia

More commercials by Armando Bo

  • Ikea "Salones" (2019) commercial still© IkeaIkea “Salones” 2019Dir. Armando Bo · McCann EspañaEl Ojo de Iberoamérica Gold 2019
  • Cerveza Quilmes "Un hombre común y Corrientes" (2017) commercial still© Cerveza QuilmesCerveza Quilmes “Un hombre común y Corrientes” 2017Dir. Armando Bo · MadreEl Ojo de Iberoamérica Gold 2017
  • Got Milk? "Brave" (2014) commercial still© Got Milk?Got Milk? “Brave” 2014Dir. Armando Bo · Grupo Gallegos & Goodby, Silverstein & PartnersEl Ojo de Iberoamérica Gold 2014
  • Milk Processor Board "Brave" (2014) commercial still© Milk Processor BoardMilk Processor Board “Brave” 2014Dir. Armando Bo · Grupo GallegosEl Ojo de Iberoamérica Gold 2014
  • Volkswagen Spacefox "Dog-Fish" (2009) commercial still© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” 2009Dir. Armando Bo · AlmapBBDOCannes Lions Gold 2009
  • Quilmes "El folclore del fútbol" (2017) commercial still© QuilmesQuilmes “El folclore del fútbol” 2017Dir. Armando Bo · MadreEl Ojo de Iberoamérica Silver 2017

More from Isla

  • H2oh "Gesticulators" (2024) commercial still© H2ohH2oh “Gesticulators” 2024Dir. Augusto Giménez Zapiola · IslaCannes Lions Silver 2024
  • Doritos "Somos de otro planeta" (2025) commercial still© DoritosDoritos “Somos de otro planeta” 2025Dir. Paladino · IslaEl Ojo de Iberoamérica Bronze 2025
  • H2OH PEPSICO "H2OH! Still" (2026) commercial still© H2OH PEPSICOH2OH PEPSICO “H2OH! Still” 2026Dir. Augusto Giménez Zapiola · Isla
  • Gatorade "Dream Big" (2025) commercial still© GatoradeGatorade “Dream Big” 2025Dir. Nicolas Perez Veiga · Isla
  • YPF "Eclipsed" (2025) commercial still© YPFYPF “Eclipsed” 2025Dir. Watta · Isla
  • Netflix "Open the Relationship" (2025) commercial still© NetflixNetflix “Open the Relationship” 2025Dir. Tomas Quartino · Isla

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Sabritas “Sabritas: El Gran Escape” commercial?

Armando Bo directed it, produced by Rebolucion, for the agency Isla.

Which agency made Sabritas “Sabritas: El Gran Escape”?

Isla created it for Sabritas (2023).

What awards did Sabritas “Sabritas: El Gran Escape” win?

1 awards, including El Ojo de Iberoamérica 2023 Bronze Producción Audiovisual – PA5 – Producción Integral.

What is the tagline of Sabritas “Sabritas: El Gran Escape”?

“Enjoyment comes first”

Sources for the credits and awards

elojodeiberoamerica.com