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Victoria “Xolo: A ti, ¿quién te espera” 2026

Victoria “Xolo: A ti, ¿quién te espera” (2026) is a Victoria commercial directed by Yuca for Wieden+Kennedy México, produced by The Youth. It won one award: Ciclope 2026 Silver Craft Animation – 2D & Stop Motion.

A man's Xolo dog, Rogelio, guides him through a vibrant, painted Mexican world, symbolizing the enduring bond between them and the spirit of Day of the Dead.

Video: Victoria México on YouTube

Shot by shot

  1. A stylized animation shows a field of large red flowers, with the brand name "Victoria" appearing over the central flower.© Victoria0:01
  2. A white dog sits in a red field, looking up at the sky as lightning strikes around it, with a person and another dog in the background.© Victoria0:35
  3. A white dog with black spots sits then stands in a cardboard box under a table in a dark, stylized market at night.© Victoria0:56
  4. A white dog with black spots and orange eyes stands on blue rocks, looking up with a slight smile.© Victoria1:14
  5. A person in a blue shirt and white t-shirt is seen through a car window, with a street scene visible outside.© Victoria1:25
  6. A white dog with a red collar walks past a grill with food, then approaches an older woman eating at a table on a rooftop patio.© Victoria1:49
  7. A man pushes a hand truck with boxes outside a store, while a dog and a cat walk past him on the sidewalk at night.© Victoria2:03
  8. An animated man with a mustache sits on a couch with a white dog, holding a small object, in a blue-toned room.© Victoria2:16
  9. A gray dog with a red collar and yellow tag looks at a red bowl full of food, while a person's hand is visible on the right.© Victoria2:31
  10. An animated painting depicts a winding river flowing through a canyon of red mountains under a colorful sky, with small red leaves floating on the water.© Victoria3:22
  11. A white dog with black spots runs through a red-toned forest, painted in a stylized animation, with trees and foliage in the background.© Victoria3:44
  12. A man in a blue shirt and brown pants paddles a small boat on a body of water, with a large dog emerging from the water beside him, against a backdrop of colorful mountains and sky.© Victoria4:00

Stills © Victoria. Made by Wieden+Kennedy México, The Youth and Yuca.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A painted journey through a man's life with his Xolo dog, celebrating their bond.

Tagline: “A TI, ¿QUIÉN Te ESPERA?”

man's best friendjourney of lifeDay of the Dead celebrationmagical realismspirit animalvibrant cultural depiction

The cut

Length
261 s
Shots
106
Average shot
2.5 s
Format
animation 2d

What creatives use Victoria “Xolo: A ti, ¿quién te espera” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Victoria “Xolo: A ti, ¿quién te espera”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A stylized animation shows a field of large red flowers, with the brand name "Victoria" appearing over the central flower.© VictoriaA white dog sits in a red field, looking up at the sky as lightning strikes around it, with a person and another dog in the background.© VictoriaA white dog with black spots sits then stands in a cardboard box under a table in a dark, stylized market at night.© VictoriaA white dog with black spots and orange eyes stands on blue rocks, looking up with a slight smile.© Victoria
    Frames from Victoria “Xolo: A ti, ¿quién te espera”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Victoria “Xolo: A ti, ¿quién te espera” in order, with its length, framing and what happens in it.

    A stylized animation shows a field of large red flowers, with the brand name "Victoria" appearing over the central flower.© VictoriaA white dog sits in a red field, looking up at the sky as lightning strikes around it, with a person and another dog in the background.© VictoriaA white dog with black spots sits then stands in a cardboard box under a table in a dark, stylized market at night.© VictoriaA white dog with black spots and orange eyes stands on blue rocks, looking up with a slight smile.© VictoriaA person in a blue shirt and white t-shirt is seen through a car window, with a street scene visible outside.© VictoriaA white dog with a red collar walks past a grill with food, then approaches an older woman eating at a table on a rooftop patio.© Victoria
    Length: 261 s · Shots: 106 · Average shot: 2.5 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a man's best friend

    Before you present an idea, you need to know who has done it, and how.

    Victoria “Xolo: A ti, ¿quién te espera” is built on a man's best friend. Search the library by idea to see every spot that uses it.

    Pedigree “The Child Replacement Programme”© PedigreeBudweiser “Lost Dog”© BudweiserThe Farmer's Dog “The Captain's Dog”© The Farmer's DogVitality “Your Health’s Best Friend”© Vitality
    Pedigree · Budweiser · The Farmer's Dog · Vitality

More commercials by Yuca

More from Wieden+Kennedy México

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Victoria “Xolo: A ti, ¿quién te espera” commercial?

Yuca directed it, produced by The Youth, for the agency Wieden+Kennedy México.

Which agency made Victoria “Xolo: A ti, ¿quién te espera”?

Wieden+Kennedy México created it for Victoria (2026).

What awards did Victoria “Xolo: A ti, ¿quién te espera” win?

1 awards, including Ciclope 2026 Silver Craft Animation – 2D & Stop Motion.

What is the tagline of Victoria “Xolo: A ti, ¿quién te espera”?

“A TI, ¿QUIÉN Te ESPERA?”

Sources for the credits and awards

awards.ciclopefestival.com