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Victoria “Recuérdame viviendo” 2025

Victoria “Recuérdame viviendo” (2025) is a Victoria commercial directed by Fernando Cattori for Wieden+Kennedy México, produced by Mamá Húngara. It won one award: El Ojo de Iberoamérica 2025 Silver Producción Audiovisual.

A young woman remembers her deceased loved one through shared memories, culminating in a Day of the Dead celebration where she embraces life.

Video: fernando cattori on Vimeo

Shot by shot

  1. A close-up of a person's eye, with a tear welling up, suggesting deep emotion or sadness.© Victoria0:00
  2. A close-up shot of a person's eye, looking intently, with warm, soft lighting on their face.© Victoria0:12
  3. An empty taqueria with chairs stacked on tables, colorful papel picado hanging, and light reflecting on the wet floor from windows.© Victoria0:45
  4. A young woman with dark hair and a red sweater is seen through a window, mending a piece of cloth with a needle and thread.© Victoria1:13
  5. A close-up shot shows handwritten text on an old, yellowed page, with a hand visible in the blurry background, as the camera slowly moves across the page.© Victoria1:39
  6. A woman in a light dress kneels on the ground surrounded by lit candles and falling leaves at night, next to an altar.© Victoria2:13
  7. A person on a motorcycle drives away from the camera, carrying a crate of orange flowers that are blowing in the wind, on a rural road.© Victoria2:29
  8. A group of young adults, including a woman in a colorful top, gather around a jukebox in a dimly lit bar, smiling and enjoying themselves.© Victoria2:37
  9. A young woman with dark hair and hoop earrings eats a taco with her hands, then smiles, in a dimly lit restaurant.© Victoria2:50
  10. A man in a grey jacket and a woman in a white shirt struggle and fall to the ground on a grassy hillside under a cloudy sky.© Victoria2:56
  11. A woman with long dark hair, wearing a red top and light skirt, stands in a field of tall pink grass under a cloudy sky.© Victoria3:03
  12. A young woman with dark hair and a red top is seen in profile, looking out the window of a car at a bug on the glass.© Victoria3:18

Stills © Victoria. Made by Wieden+Kennedy México, Mamá Húngara and Fernando Cattori.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Remembering loved ones by living life to the fullest, celebrating shared memories.

Tagline: “Recuérdame viviendo. We remember them living.”

Day of the Dead celebrationmemory lane through objectsjourney of remembrancefinding joy in griefcultural celebrationintergenerational connection

The cut

Length
222 s
Shots
97
Average shot
2.3 s

What creatives use Victoria “Recuérdame viviendo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Victoria “Recuérdame viviendo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up of a person's eye, with a tear welling up, suggesting deep emotion or sadness.© VictoriaA close-up shot of a person's eye, looking intently, with warm, soft lighting on their face.© VictoriaAn empty taqueria with chairs stacked on tables, colorful papel picado hanging, and light reflecting on the wet floor from windows.© VictoriaA young woman with dark hair and a red sweater is seen through a window, mending a piece of cloth with a needle and thread.© Victoria
    Frames from Victoria “Recuérdame viviendo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Victoria “Recuérdame viviendo” in order, with its length, framing and what happens in it.

    A close-up of a person's eye, with a tear welling up, suggesting deep emotion or sadness.© VictoriaA close-up shot of a person's eye, looking intently, with warm, soft lighting on their face.© VictoriaAn empty taqueria with chairs stacked on tables, colorful papel picado hanging, and light reflecting on the wet floor from windows.© VictoriaA young woman with dark hair and a red sweater is seen through a window, mending a piece of cloth with a needle and thread.© VictoriaA close-up shot shows handwritten text on an old, yellowed page, with a hand visible in the blurry background, as the camera slowly moves across the page.© VictoriaA woman in a light dress kneels on the ground surrounded by lit candles and falling leaves at night, next to an altar.© Victoria
    Length: 222 s · Shots: 97 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a cultural celebration

    Before you present an idea, you need to know who has done it, and how.

    Victoria “Recuérdame viviendo” is built on a cultural celebration. Search the library by idea to see every spot that uses it.

    Waba “Waba Ramadhan”© WabaSave The Children “La Fiesta”© Save The ChildrenColombian Ministry of Tourism “Raizal”© Colombian Ministry of TourismNaturals Ice Cream “Tree to Treat”© Naturals Ice Cream
    Waba · Save The Children · Colombian Ministry of Tourism · Naturals Ice Cream

More commercials by Fernando Cattori

  • Netflix "Stranger Things Spot" (2026) commercial still© NetflixNetflix “Stranger Things Spot” 2026Dir. Fernando Cattori · Monks

More from Wieden+Kennedy México

  • Victoria "Xolo: A ti, ¿quién te espera" (2026) commercial still© VictoriaVictoria “Xolo: A ti, ¿quién te espera” 2026Dir. Yuca · Wieden+Kennedy MéxicoCiclope Silver 2026
  • Aeroméxico "Esto es Volar" (2023) commercial still© AeroméxicoAeroméxico “Esto es Volar” 2023Dir. Nic Yalouris · Wieden+Kennedy MéxicoEl Ojo de Iberoamérica Bronze 2023
  • Uber "México - El Memo de Memo" (2026) commercial still© UberUber “México - El Memo de Memo” 2026Dir. Jose Antonio Prat · Wieden+Kennedy México
  • Cerveza Victoria "Mexañol Lessons" (2026) commercial still© Cerveza VictoriaCerveza Victoria “Mexañol Lessons” 2026Dir. Ricardo Castro · Wieden+Kennedy México
  • UBER EATS "MEMO" (2025) commercial still© UBER EATSUBER EATS “MEMO” 2025Dir. Martín Holzman · Wieden+Kennedy México
  • Ford "Impossible" (2024) commercial still© FordFord “Impossible” 2024Dir. Jonathan Gurvit · Wieden+Kennedy México

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Victoria “Recuérdame viviendo” commercial?

Fernando Cattori directed it, produced by Mamá Húngara, for the agency Wieden+Kennedy México.

Which agency made Victoria “Recuérdame viviendo”?

Wieden+Kennedy México created it for Victoria (2025).

What awards did Victoria “Recuérdame viviendo” win?

1 awards, including El Ojo de Iberoamérica 2025 Silver Producción Audiovisual.

What is the tagline of Victoria “Recuérdame viviendo”?

“Recuérdame viviendo. We remember them living.”

Sources for the credits and awards

elojodeiberoamerica.com