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D&AD winners

FrameThrower's visual library has 838 commercials that won at D&AD (1990–2026), cut shot by shot, including 9 top prizes. Brands include Nike, Apple, Honda and Old Spice, with directors such as Frank Budgen, Traktor and Daniel Kleinman.

838
Commercials in our library
9
Top prizes
1990–2026
Active

01 · Featured

The latest D&AD top prize

Tide “It's a Tide Ad” (2018), still© TideTide “It's a Tide Ad” (2018), frame 2© TideTide “It's a Tide Ad” (2018), frame 3© TideTide “It's a Tide Ad” (2018), frame 4© TideTide “It's a Tide Ad” (2018), frame 5© TideTide “It's a Tide Ad” (2018), frame 6© Tide

Cannes Lions Grand Prix 2018

Tide “It's a Tide Ad” 2018

David Harbour interrupts various Super Bowl ads, pointing out that if the clothes are clean, it must be a Tide ad, humorously claiming all clean-clothed ads for Tide.

Directed by Traktor · Saatchi & Saatchi NY · Rattling Stick

02 · Directors

Most awarded directors at D&AD

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Brands that won at D&AD

Every brand in the library, by award-winning work.

  • Nike1991–2026

    33 commercials · 33 award-winning

  • Apple2013–2026

    20 commercials · 20 award-winning

  • Honda2003–2015

    10 commercials · 10 award-winning

  • Old Spice2009–2018

    10 commercials · 10 award-winning

  • BBC1999–2026

    7 commercials · 7 award-winning

  • Volkswagen2013–2019

    6 commercials · 6 award-winning

  • Guinness1997–2013

    5 commercials · 5 award-winning

  • Adidas1996–2024

    5 commercials · 5 award-winning

  • NSPCC2000–2015

    5 commercials · 5 award-winning

  • Mercedes - Benz1999–2019

    5 commercials · 4 award-winning

  • Channel 42008–2024

    4 commercials · 4 award-winning

  • Sony1995–2000

    4 commercials · 4 award-winning

Also: Fox Sports, Nestle Rowntree, A.G.Barr, Van Den Berghs & Jurgens Limited, Lurpak, Audi, Under Armour, McDonald's, Sony Computer Entertainment Europe, The New York Times, Skittles, IKEA

04 · Works with

Who makes them

From the credits: the companies behind the spots, by number of spots.

05 · Top prizes

D&AD top prizes

Grand Prix, Black Pencils, Best of Show and their equals, newest first.

06 · By year

D&AD winners, year by year

The commercials in our library that won, most awarded first.

202650 winning commercials in the library

202559 winning commercials in the library

202417 winning commercials in the library

20239 winning commercials in the library

202228 winning commercials in the library

202110 winning commercials in the library

202013 winning commercials in the library

  • Apple "AirPods – Bounce" (2020) commercial still© AppleApple “AirPods – Bounce” 2020Dir. Oscar Hudson · TBWA\Media Arts LabD&AD Art Direction: Art Direction for Film Advertising Yellow Pencil 2020
  • WildAid "Hankograph" (2020) commercial still© WildAidWildAid “Hankograph” 2020Dir. Koji Yamamura · GreyD&AD Animation: Stylised 2D/3D Animation Yellow Pencil 2020
  • Burger King "Moldy Whopper" (2020) commercial still© Burger KingBurger King “Moldy Whopper” 2020Dir. Markus Ahlm · INGOD&AD Graphite Pencil — Film Advertising / Social Commercials over 30 seconds 2020
  • Spark "Play" (2020) commercial still© SparkSpark “Play” 2020Dir. Mark Albiston · Colenso BBDOD&AD Graphite Pencil — Film Advertising / TV Commercials 41-60 seconds 2020
  • The New York Times "The Long Fight / Gender Gap" (2020) commercial still© The New York TimesThe New York Times “The Long Fight / Gender Gap” 2020Droga5D&AD Graphite Pencil — Film Advertising / TV Commercials 21-40 seconds 2020
  • Sandy Hook Promise "Back-To-School Essentials" (2019) commercial still© Sandy Hook PromiseSandy Hook Promise “Back-To-School Essentials” 2019Dir. Henry-Alex Rubin · TBWA\Media Arts LabD&AD Film Advertising: Social Commercials over 30 seconds Yellow Pencil 2020

201911 winning commercials in the library

  • The New York Times "The Truth Is Worth It: Resolve" (2019) commercial still© The New York TimesThe New York Times “The Truth Is Worth It: Resolve” 2019Dir. Daniel Lindsay · Droga5D&AD Writing For Advertising: Writing for Film Advertising Yellow Pencil 2019
  • Amazon Prime Video "Jack Ryan" (2019) commercial still© Amazon Prime VideoAmazon Prime Video “Jack Ryan” 2019Dir. Steve Roger · Droga5D&AD Graphite Pencil — Film Advertising / TV Commercials 41-60 seconds 2019
  • Halo Top "Ice Cream for Adults" (2019) commercial still© Halo TopHalo Top “Ice Cream for Adults” 2019Dir. Tim Godsall · 72andSunnyD&AD Graphite Pencil — Film Advertising / TV Commercial Campaigns 2019
  • Apple "Make Something Wonderful" (2019) commercial still© AppleApple “Make Something Wonderful” 2019TBWA\Media Arts LabD&AD Graphite Pencil — Film Advertising / TV Commercials 41-60 seconds 2019
  • Apple "Unlock" (2019) commercial still© AppleApple “Unlock” 2019Dir. Dougal Wilson · AppleD&AD Graphite Pencil — Film Advertising / TV Commercials 41-60 seconds 2019
  • Women’s Aid "The Unedited Truth" (2019) commercial still© Women’s AidWomen’s Aid “The Unedited Truth” 2019Dir. David Dearlove · EngineD&AD Graphite Pencil — Film Advertising / Public Service Commercials 2019

201835 winning commercials in the library

201759 winning commercials in the library

201611 winning commercials in the library

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWAD&AD Film Advertising: Cinema Commercials 61-120 Seconds Yellow Pencil 2016
  • Rekorderlig "Silver Skaters" (2016) commercial still© RekorderligRekorderlig “Silver Skaters” 2016Dir. Andreas Nilsson · Saatchi & Saatchi XD&AD Film Advertising Crafts: Use of Music for Film Advertising Yellow Pencil 2016
  • Under Armour "Under Armour Phelps 90" (2016) commercial still© Under ArmourUnder Armour “Under Armour Phelps 90” 2016Dir. Martin de Thurah · Droga5D&AD Film Advertising Crafts: Direction for Film Advertising Yellow Pencil 2016
  • GEICO "Fast Forward, Lake" (2016) commercial still© GEICOGEICO “Fast Forward, Lake” 2016Dir. Nick Ball · The Martin AgencyD&AD Wood Pencil — Film Advertising / Interactive Film Advertising 2016
  • Old Spice "Rocket Car" (2016) commercial still© Old SpiceOld Spice “Rocket Car” 2016Dir. Steve Rodgers · Wieden+KennedyD&AD Wood Pencil — Film Advertising / TV Commercials 41-60 seconds 2016
  • Fundación Argentina de Trasplante Hepático "The Man & The Dog" (2016) commercial still© Fundación Argentina de Trasplante HepáticoFundación Argentina de Trasplante Hepático “The Man & The Dog” 2016Dir. Rodrigo García Saiz · DDB ArgentinaD&AD Wood Pencil — Film Advertising / Public Service Commercials 2016

201561 winning commercials in the library

07 · Work

Commercials by D&AD

Our visual library has 838 D&AD commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

1990
1995
2000
2005
2010
2015
2020
2025

Latest

BBC “Trails Will Blaze” (2026)© BBCBBC “Trails Will Blaze” 2026Clio Awards Grand Prix 2026
Life360 “I Think of You Dying” (2026)© Life360Life360 “I Think of You Dying” 2026D&AD Yellow Pencil 2026
Claude “A Time and a Place” (2026)© ClaudeClaude “A Time and a Place” 2026D&AD Yellow Pencil 2026
EA Skate “Drop In” (2026)© EA SkateEA Skate “Drop In” 2026The One Show Gold 2026
Beats by Dre “Some Play, Others Glide” (2026)© Beats by DreBeats by Dre “Some Play, Others Glide” 2026British Arrows Gold 2026

Most awarded

08 · For producers

What producers use D&AD's page for

  1. 01Directors who win at D&AD

    For a brief that has to win, you want directors whose work already has.

    Frank Budgen, Traktor, Daniel Kleinman and more, each with every spot, credits and awards, to shortlist from.

    Frank Budgen© PlayStation 2Traktor© TideDaniel Kleinman© GuinnessSteve Rogers© Hornbach
    Frank Budgen · Traktor · Daniel Kleinman

  2. 02Study what wins at D&AD

    You want to see how winning work is built, shot by shot, not just read the case.

    All 838 commercials, cut shot by shot: search them by describing the shot and pull the frame or clip, with who made it.

    Hornbach “The Square Meter”© HornbachThe New York Times “The Truth Is Worth It: Resolve”© The New York TimesTide “It's a Tide Ad”© TideHarvey Nichols “Shoplifters”© Harvey Nichols
    838 commercials

09 · Questions

About D&AD

Which commercials won the top prize at D&AD?+

Tide “It's a Tide Ad” (Film Advertising: Tactical Film Advertising Black Pencil, 2018), Honda “Sound of Honda / Ayrton Senna 1989” (Crafts for Advertising: Sound Design & Use of Music for Digital Marketing Black Pencil, 2014), Channel 4 “Meet the Superhumans” (Black Pencil — TV & Cinema Communications / TV Promotions & Programme Junctions, 2013), Dairy Milk “Gorilla” (Black Pencil — TV & Cinema Advertising / TV Commercials 61-120 seconds, 2008), Honda “Grrr” (TV & Cinema Advertising Crafts: Use of Music Black Pencil, 2005) and Levi's “Twist” (TV & Cinema Advertising Crafts: Direction Black Pencil, 2002).

Which directors win most at D&AD?+

Frank Budgen (18 spots, 18 award-winning), Traktor (16 spots, 16 award-winning), Daniel Kleinman (11 spots, 11 award-winning), Steve Rogers (11 spots, 11 award-winning), Tom Kuntz (11 spots, 10 award-winning) and Chris Palmer (10 spots, 10 award-winning).

Which agencies win most at D&AD?+

Wieden+Kennedy (70), BBH (42), AMV BBDO (23), Ogilvy (21), BBDO (20) and Saatchi & Saatchi (19).

Which production companies make D&AD-winning commercials?+

MJZ (41), Gorgeous (25), Biscuit Filmworks (25), Academy (24), Paul Weiland Film Company (20) and Partizan (19).

10 · Discover

Other award shows