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Vanish “Me, My Autism & I” 2023

Vanish “Me, My Autism & I” (2023) is a Vanish commercial directed by Tom Hooper for Havas, produced by Smuggler. It won 9 awards, including D&AD 2023 Casting: Street Casting Yellow Pencil, Eurobest 2023 Gold Film Craft A03: Casting and Epica 2023 Silver Household Maintenance.

A young autistic girl struggles with sensory overload and social anxiety, finding comfort in her favorite hoodie, which her family learns to respect and protect with Vanish.

Video: Vanish UK on YouTube

Shot by shot

  1. A young woman with blonde hair sleeps soundly in her bed, clutching a teddy bear, surrounded by pillows and other stuffed animals.© Vanish0:00
  2. A family of three is in a kitchen/dining area, with a woman in a green sweater gesturing, a teen girl making food, and a man in a plaid shirt walking away.© Vanish0:08
  3. A father and his daughter are in a kitchen, the daughter is looking for something in a cupboard, then she walks away from the camera.© Vanish0:16
  4. Two teen girls in school uniforms sit in the back of a car, talking and laughing, as seen from the front passenger seat.© Vanish0:24
  5. A male teacher in a blue shirt and dark vest walks around a classroom, looking at students while a math problem is displayed on a large screen.© Vanish0:30
  6. A male teacher, wearing glasses and a vest, stands in front of a whiteboard displaying math problems, addressing students in a classroom.© Vanish0:37
  7. Three teens in school uniforms stand in a hallway, two with their backs to the camera, one facing them with a worried expression.© Vanish0:43
  8. A blonde woman in her 20s walks away from the camera on a residential street with terraced houses in the background.© Vanish0:55
  9. A young person in a black hoodie and grey sweatpants walks up a wooden staircase in a dimly lit house.© Vanish1:15
  10. A young woman with blonde hair enters a child's bedroom, bending down to pick something up from the floor.© Vanish1:21
  11. A young woman with long brown hair, wearing a black top, sits on a chair, looking distressed and gesturing with her hands, while another woman kneels beside her, trying to comfort her in a bedroom.© Vanish1:29
  12. A young woman with blonde hair, wearing a black hoodie, looks down with a sad expression in an interior setting.© Vanish1:43

Stills © Vanish. Made by Havas, Smuggler and Tom Hooper.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Highlighting the importance of familiar clothing for autistic individuals and how Vanish helps preserve it.

Tagline: “Making clothes live longer really matters.”

autism awarenesssensory sensitivitycomfort objectfamily supportschool strugglesmisunderstanding to understanding

The cut

Length
120 s
Shots
69
Average shot
1.7 s

What creatives use Vanish “Me, My Autism & I” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vanish “Me, My Autism & I”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with blonde hair sleeps soundly in her bed, clutching a teddy bear, surrounded by pillows and other stuffed animals.© VanishA family of three is in a kitchen/dining area, with a woman in a green sweater gesturing, a teen girl making food, and a man in a plaid shirt walking away.© VanishA father and his daughter are in a kitchen, the daughter is looking for something in a cupboard, then she walks away from the camera.© VanishTwo teen girls in school uniforms sit in the back of a car, talking and laughing, as seen from the front passenger seat.© Vanish
    Frames from Vanish “Me, My Autism & I”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vanish “Me, My Autism & I” in order, with its length, framing and what happens in it.

    A young woman with blonde hair sleeps soundly in her bed, clutching a teddy bear, surrounded by pillows and other stuffed animals.© VanishA family of three is in a kitchen/dining area, with a woman in a green sweater gesturing, a teen girl making food, and a man in a plaid shirt walking away.© VanishA father and his daughter are in a kitchen, the daughter is looking for something in a cupboard, then she walks away from the camera.© VanishTwo teen girls in school uniforms sit in the back of a car, talking and laughing, as seen from the front passenger seat.© VanishA male teacher in a blue shirt and dark vest walks around a classroom, looking at students while a math problem is displayed on a large screen.© VanishA male teacher, wearing glasses and a vest, stands in front of a whiteboard displaying math problems, addressing students in a classroom.© Vanish
    Length: 120 s · Shots: 69 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a autism awareness

    Before you present an idea, you need to know who has done it, and how.

    Vanish “Me, My Autism & I” is built on a autism awareness. Search the library by idea to see every spot that uses it.

    Lucky Luciano “JiM (Autism help) Foundation - JiM_Cacophony”© Lucky LucianoChildren Of The Fairies “Children of the Fairies Foundation - Andrea”© Children Of The Fairies
    Lucky Luciano · Children Of The Fairies

More commercials by Tom Hooper

More from Havas

Award-winning fmcg commercials

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  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025

Questions

Who directed the Vanish “Me, My Autism & I” commercial?

Tom Hooper directed it, produced by Smuggler, for the agency Havas.

Which agency made Vanish “Me, My Autism & I”?

Havas created it for Vanish (2023).

What awards did Vanish “Me, My Autism & I” win?

9 awards, including D&AD 2023 Casting: Street Casting Yellow Pencil, D&AD 2023 Yellow Pencil — Casting / Street Casting, Eurobest 2023 Gold Film Craft A03: Casting and Epica 2023 Silver Household Maintenance.

What is the tagline of Vanish “Me, My Autism & I”?

“Making clothes live longer really matters.”

Sources for the credits and awards

dandad.orgaicpawards.comwinners.epica-awards.comThe WorkThe WorkThe Work