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The Harris Project “You Don't Know the Half of It” 2024

The Harris Project “You Don't Know the Half of It” (2024) is a The Harris Project commercial directed by Daniel Wolfe for Havas, produced by Love Song. It won 10 awards, including D&AD 2024 Writing for Advertising: Film Yellow Pencil, Clio Health 2024 Gold — Film Craft / Direction and Clio 2024 Bronze — Film Craft / Copywriting.

A group of young people play a drinking game that quickly turns dark, revealing their struggles with mental health and substance abuse.

Video: the harris project on YouTube

Shot by shot

  1. Three young women laugh and try on clothes in a brightly lit clothing store.© The Harris Project1:14
  2. A young woman with long brown hair, wearing a red hoodie, smiles brightly while sitting at a desk in a classroom with other students.© The Harris Project1:21
  3. A young woman with long brown hair and a green tank top rests her head on a red table in a restaurant booth, looking sad.© The Harris Project1:27
  4. Two young women sit at a dining table, partially obscured by a wooden banister, having breakfast in a dimly lit room.© The Harris Project1:32
  5. A blurry shot of a young woman with long blonde hair, wearing a dark top, spinning around in a room with light-colored walls.© The Harris Project1:42
  6. The Harris Project “You Don't Know the Half of It”, shot 51© The Harris Project1:55
  7. The Harris Project “You Don't Know the Half of It”, shot 57© The Harris Project2:06
  8. A young woman with long brown hair, wearing a dark top and red pants, sits on the floor crying in a dimly lit hallway.© The Harris Project2:12
  9. A young man stands outside a fast-food restaurant at night, looking down as a young woman walks past him, her face obscured.© The Harris Project2:20
  10. A child's hand in a purple sleeve holds a spoon in a bowl of cereal and milk on a striped placemat.© The Harris Project2:23
  11. A person's hand with dark nail polish and rings writes "help me" on a lined piece of paper with a pen, in a dimly lit room.© The Harris Project2:27
  12. A blurry shot of a person with long brown hair, possibly a female, struggling or moving frantically in an interior space.© The Harris Project2:31

Stills © The Harris Project. Made by Havas, Love Song and Daniel Wolfe.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A drinking game reveals the hidden struggles of young people with mental health and substance abuse.

Tagline: “You don't know the half of it.”

drinking game reveals secretsyouth mental health strugglessubstance abuse coping mechanismcontrast of joy and despairhidden pain behind smilesmontage of emotional states

The cut

Length
184 s
Shots
89
Average shot
2.1 s

What creatives use The Harris Project “You Don't Know the Half of It” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The Harris Project “You Don't Know the Half of It”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three young women laugh and try on clothes in a brightly lit clothing store.© The Harris ProjectA young woman with long brown hair, wearing a red hoodie, smiles brightly while sitting at a desk in a classroom with other students.© The Harris ProjectA young woman with long brown hair and a green tank top rests her head on a red table in a restaurant booth, looking sad.© The Harris ProjectTwo young women sit at a dining table, partially obscured by a wooden banister, having breakfast in a dimly lit room.© The Harris Project
    Frames from The Harris Project “You Don't Know the Half of It”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The Harris Project “You Don't Know the Half of It” in order, with its length, framing and what happens in it.

    Three young women laugh and try on clothes in a brightly lit clothing store.© The Harris ProjectA young woman with long brown hair, wearing a red hoodie, smiles brightly while sitting at a desk in a classroom with other students.© The Harris ProjectA young woman with long brown hair and a green tank top rests her head on a red table in a restaurant booth, looking sad.© The Harris ProjectTwo young women sit at a dining table, partially obscured by a wooden banister, having breakfast in a dimly lit room.© The Harris ProjectA blurry shot of a young woman with long blonde hair, wearing a dark top, spinning around in a room with light-colored walls.© The Harris ProjectThe Harris Project “You Don't Know the Half of It”, 1:55© The Harris Project
    Length: 184 s · Shots: 89 · Average shot: 2.1 s

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Questions

Who directed the The Harris Project “You Don't Know the Half of It” commercial?

Daniel Wolfe directed it, produced by Love Song, for the agency Havas.

Which agency made The Harris Project “You Don't Know the Half of It”?

Havas created it for The Harris Project (2024).

What awards did The Harris Project “You Don't Know the Half of It” win?

10 awards, including D&AD 2024 Writing for Advertising: Film Yellow Pencil, Clio Health 2024 Gold — Film Craft / Direction, Clio Health 2024 Silver — Film / 61 Seconds to Five Minutes and Clio Health 2024 Silver — Film Craft / Casting / Performance.

What is the tagline of The Harris Project “You Don't Know the Half of It”?

“You don't know the half of it.”

Sources for the credits and awards

dandad.orgbritisharrows.comaicpawards.comawards.ciclopefestival.comweb.archive.orgclios.comclios.comclios.comclios.com