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Honda “The Other Side” 2015

Honda “The Other Side” (2015) is a Honda commercial directed by Daniel Wolfe for Wieden+Kennedy, produced by Somesuch. It won 32 awards, including Cannes Lions 2015 Film Craft Gold, D&AD 2015 Branded Film Content & Entertainment: Branded Film Content & Entertainment - Online Yellow Pencil and One Show 2015 Gold Pencil — Branded Entertainment.

A Honda Civic transforms from a standard white car to a red Type R concept car in a garage, showcasing the brand's dual nature.

Video: Honda España Automóviles on YouTube

Frames

  1. A Honda Civic transforms from a standard white car to a red Type R concept car in a garage.© Honda0:00
  2. Honda “The Other Side”, shot 1© Honda0:03
  3. Honda “The Other Side”, shot 1© Honda0:07
  4. Honda “The Other Side”, shot 1© Honda0:11
  5. Honda “The Other Side”, shot 1© Honda0:15
  6. Honda “The Other Side”, shot 1© Honda0:18
  7. Honda “The Other Side”, shot 1© Honda0:22

Stills © Honda. Made by Wieden+Kennedy, Somesuch and Daniel Wolfe.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the dual nature of Honda cars: everyday and high-performance.

Tagline: “THE OTHER SIDE OF HONDA”

transformationhidden powerrevealsplit personalitygarage setting

The cut

Length
30 s
One take
30 s in a single shot
Format
cgi

What creatives use Honda “The Other Side” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Honda “The Other Side”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A Honda Civic transforms from a standard white car to a red Type R concept car in a garage.© HondaHonda “The Other Side”, 0:03© HondaHonda “The Other Side”, 0:07© HondaHonda “The Other Side”, 0:11© Honda
    Frames from Honda “The Other Side”

  2. 02How a one-take commercial is built

    30 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A Honda Civic transforms from a standard white car to a red Type R concept car in a garage.© HondaHonda “The Other Side”, 0:03© HondaHonda “The Other Side”, 0:07© HondaHonda “The Other Side”, 0:11© HondaHonda “The Other Side”, 0:15© HondaHonda “The Other Side”, 0:18© Honda
    Length: 30 s · One take: 30 s in a single shot · Format: cgi

  3. 03Ad ideas: every spot built on a transformation

    Before you present an idea, you need to know who has done it, and how.

    Honda “The Other Side” is built on a transformation. Search the library by idea to see every spot that uses it.

    BBC “Trails Will Blaze”© BBCJindal Steel and Power “Jindal Steel- the Steel of India”© Jindal Steel and PowerChannel 4 “Meet the Superhumans”© Channel 4Kalbaz “Ping Pong”© Kalbaz
    BBC · Jindal Steel and Power · Channel 4 · Kalbaz

More commercials by Daniel Wolfe

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning auto commercials

Questions

Who directed the Honda “The Other Side” commercial?

Daniel Wolfe directed it, produced by Somesuch, for the agency Wieden+Kennedy.

Which agency made Honda “The Other Side”?

Wieden+Kennedy created it for Honda (2015).

What awards did Honda “The Other Side” win?

32 awards, including Cannes Lions 2015 Film Craft Gold, Cannes Lions 2015 Film Craft Gold (Direction), Cannes Lions 2015 Film Craft Gold (Sound Design) and Cannes Lions 2015 Film Gold.

What is the tagline of Honda “The Other Side”?

“THE OTHER SIDE OF HONDA”

Sources for the credits and awards

The WorkThe WorkThe WorkThe WorkThe Workdandad.orgbritisharrows.comoneclub.orgaicpawards.comThe WorkThe Workweb.archive.org