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Bmw “The 8 - City of No Cars” 2019

Bmw “The 8 - City of No Cars” (2019) is a Bmw commercial directed by Daniel Wolfe for SERVICEPLAN CAMPAIGN INTERNATIONAL, produced by ANORAK × Somesuch. It won 3 awards, including Clio 2019 Silver — Film Technique (Direction) / Direction and Cannes Lions 2019 Film Craft Bronze.

A young boy's fascination with cars in car-free Venice culminates in a dream where a BMW 8 Series drives through the city's canals.

Video: BMW Italia on YouTube

Shot by shot

  1. A man with sunglasses and a beard looks out over the water at a distant city skyline during golden hour.© Bmw0:00
  2. A person's hands are seen playing with a yellow toy car on a wooden surface next to a ribbed wall.© Bmw0:09
  3. A child's hand plays with a small yellow toy car on a tiled floor, next to their foot in a worn canvas shoe.© Bmw0:11
  4. A person holds open a magazine featuring a red BMW car on the right page, with other car images on the left page, in an interior setting.© Bmw0:13
  5. A young boy with dark, curly hair looks intently to the right, resting his chin on his crossed arms, in a medium closeup shot.© Bmw0:16
  6. A man in a dark jacket pulls a grey car cover off a blue car on a floating dock next to green water.© Bmw0:19
  7. A shirtless young boy runs out of a laundromat, with a woman visible in the background through a window, in a bright, sunny setting.© Bmw0:20
  8. A dark grey BMW 8 Series drives away on a narrow, temporary concrete path over a canal in a city with no other cars.© Bmw0:23
  9. A blue BMW 8 Series drives quickly over a narrow concrete bridge, with water on both sides, in an empty city.© Bmw0:25
  10. A yellow toy car with red and blue accents sinks slowly in murky green water, with bubbles rising to the surface.© Bmw0:28
  11. A close-up shot of a BMW car wheel with blue brake calipers, spinning rapidly, as the car drives on a road.© Bmw0:31
  12. A blue BMW 8 Series Coupe drives on a narrow, wet stone path next to a canal in Venice, Italy, surrounded by historic buildings under a bright sky.© Bmw0:34

Stills © Bmw. Made by SERVICEPLAN CAMPAIGN INTERNATIONAL, ANORAK × Somesuch and Daniel Wolfe.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A dream of driving a BMW in a car-free city.

childhood dreamforbidden desiremagical realismtransformation of environmentcontrast of old and new

The cut

Length
45 s
Shots
46
Average shot
1.0 s

What creatives use Bmw “The 8 - City of No Cars” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bmw “The 8 - City of No Cars”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with sunglasses and a beard looks out over the water at a distant city skyline during golden hour.© BmwA person's hands are seen playing with a yellow toy car on a wooden surface next to a ribbed wall.© BmwA child's hand plays with a small yellow toy car on a tiled floor, next to their foot in a worn canvas shoe.© BmwA person holds open a magazine featuring a red BMW car on the right page, with other car images on the left page, in an interior setting.© Bmw
    Frames from Bmw “The 8 - City of No Cars”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bmw “The 8 - City of No Cars” in order, with its length, framing and what happens in it.

    A man with sunglasses and a beard looks out over the water at a distant city skyline during golden hour.© BmwA person's hands are seen playing with a yellow toy car on a wooden surface next to a ribbed wall.© BmwA child's hand plays with a small yellow toy car on a tiled floor, next to their foot in a worn canvas shoe.© BmwA person holds open a magazine featuring a red BMW car on the right page, with other car images on the left page, in an interior setting.© BmwA young boy with dark, curly hair looks intently to the right, resting his chin on his crossed arms, in a medium closeup shot.© BmwA man in a dark jacket pulls a grey car cover off a blue car on a floating dock next to green water.© Bmw
    Length: 45 s · Shots: 46 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a childhood dream

    Before you present an idea, you need to know who has done it, and how.

    Bmw “The 8 - City of No Cars” is built on a childhood dream. Search the library by idea to see every spot that uses it.

    Disneyland Paris “The little duck”© Disneyland ParisNbc “NBC Olympics - Mikaela”© NbcNike Golf “Ripple”© Nike GolfAeroméxico “Aeromexicanos”© Aeroméxico
    Disneyland Paris · Nbc · Nike Golf · Aeroméxico

More commercials by Daniel Wolfe

Award-winning auto commercials

Questions

Who directed the Bmw “The 8 - City of No Cars” commercial?

Daniel Wolfe directed it, produced by ANORAK × Somesuch, for the agency SERVICEPLAN CAMPAIGN INTERNATIONAL.

Which agency made Bmw “The 8 - City of No Cars”?

SERVICEPLAN CAMPAIGN INTERNATIONAL created it for Bmw (2019).

What awards did Bmw “The 8 - City of No Cars” win?

3 awards, including Clio 2019 Silver — Film Technique (Direction) / Direction, Cannes Lions 2019 Film Craft Bronze and Clio 2019 Bronze — Film Technique (Cinematography) / Cinematography.

Sources for the credits and awards

The WorkThe Workclios.comclios.com