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Eko-Kom “Flight attendants - Garbage Collectors” 2017

Eko-Kom “Flight attendants - Garbage Collectors” (2017) is an Eko-Kom commercial for Havas. It won one award: Epica 2017 Gold Public Interest – Environment.

Flight attendants and garbage collectors swap jobs, highlighting the importance of proper waste sorting and recycling for a better environment.

Video: Havas Prague on Vimeo

Shot by shot

  1. Two women in red flight attendant uniforms stand on either side of a blue dumpster being lifted by a garbage truck on a city street.© Eko-Kom0:00
  2. A female flight attendant in a red uniform and white gloves whistles and then spits out a piece of gum while holding onto the side of a garbage truck on a city street.© Eko-Kom0:04
  3. A female flight attendant in a red uniform and white gloves struggles to open a large, white metal door on a city street.© Eko-Kom0:07
  4. Two women in red flight attendant uniforms are riding on the back of a white garbage truck, which is driving down a city street lined with parked cars and buildings.© Eko-Kom0:09
  5. A male flight attendant, dressed in a red shirt and grey vest, pushes a beverage cart down the aisle of an airplane, serving passengers.© Eko-Kom0:12
  6. Two male garbage collectors, dressed in work uniforms and caps, serve drinks from a trolley to passengers on an airplane.© Eko-Kom0:15
  7. Two female flight attendants in beige uniforms look on with concern as a garbage collector in an orange vest walks past them on an airplane.© Eko-Kom0:16
  8. A male garbage collector, wearing a cap and work uniform, pours orange juice from a pitcher into a passenger's glass on an airplane.© Eko-Kom0:18
  9. A male flight attendant in a red uniform walks down the aisle of an airplane, collecting trash from passengers.© Eko-Kom0:25
  10. A female garbage collector in a red and grey uniform is seen from a low angle, bending over a cart with bottles on it, inside a plane.© Eko-Kom0:27
  11. Two men dressed as garbage collectors serve drinks to passengers on an airplane, one pouring champagne and the other holding a glass of orange juice.© Eko-Kom0:28
  12. A person's hand places a glass bottle into a recycling bin, with the text "RECYCLE, IT MAKES SENSE" on screen.© Eko-Kom0:32

Stills © Eko-Kom. Made by Havas.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People in the wrong jobs to show the importance of proper waste sorting.

Tagline: “RECYCLE, IT MAKES SENSE”

role reversalfish out of waterabsurd humorcontrastsocial commentary

The cut

Length
37 s
Shots
15
Average shot
2.5 s

What creatives use Eko-Kom “Flight attendants - Garbage Collectors” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Eko-Kom “Flight attendants - Garbage Collectors”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two women in red flight attendant uniforms stand on either side of a blue dumpster being lifted by a garbage truck on a city street.© Eko-KomA female flight attendant in a red uniform and white gloves whistles and then spits out a piece of gum while holding onto the side of a garbage truck on a city street.© Eko-KomA female flight attendant in a red uniform and white gloves struggles to open a large, white metal door on a city street.© Eko-KomTwo women in red flight attendant uniforms are riding on the back of a white garbage truck, which is driving down a city street lined with parked cars and buildings.© Eko-Kom
    Frames from Eko-Kom “Flight attendants - Garbage Collectors”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Eko-Kom “Flight attendants - Garbage Collectors” in order, with its length, framing and what happens in it.

    Two women in red flight attendant uniforms stand on either side of a blue dumpster being lifted by a garbage truck on a city street.© Eko-KomA female flight attendant in a red uniform and white gloves whistles and then spits out a piece of gum while holding onto the side of a garbage truck on a city street.© Eko-KomA female flight attendant in a red uniform and white gloves struggles to open a large, white metal door on a city street.© Eko-KomTwo women in red flight attendant uniforms are riding on the back of a white garbage truck, which is driving down a city street lined with parked cars and buildings.© Eko-KomA male flight attendant, dressed in a red shirt and grey vest, pushes a beverage cart down the aisle of an airplane, serving passengers.© Eko-KomTwo male garbage collectors, dressed in work uniforms and caps, serve drinks from a trolley to passengers on an airplane.© Eko-Kom
    Length: 37 s · Shots: 15 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a role reversal

    Before you present an idea, you need to know who has done it, and how.

    Eko-Kom “Flight attendants - Garbage Collectors” is built on a role reversal. Search the library by idea to see every spot that uses it.

    Wilkinson Sword “The Blade Masters - Doctor”© Wilkinson SwordNike “Sport is Never Done”© Nikeeos “eos Brand Campaign”© eosEko-Kom “Surgeon - Butcher”© Eko-Kom
    Wilkinson Sword · Nike · eos · Eko-Kom

More from Havas

Award-winning public service & ngo commercials

Questions

Which agency made Eko-Kom “Flight attendants - Garbage Collectors”?

Havas created it for Eko-Kom (2017).

What awards did Eko-Kom “Flight attendants - Garbage Collectors” win?

1 awards, including Epica 2017 Gold Public Interest – Environment.

What is the tagline of Eko-Kom “Flight attendants - Garbage Collectors”?

“RECYCLE, IT MAKES SENSE”

Sources for the credits and awards

winners.epica-awards.com