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Eko-Kom “Seal Trainer - Waiter” 2017

Eko-Kom “Seal Trainer - Waiter” (2017) is an Eko-Kom commercial directed by Wolfberg for Havas, produced by Creative Embassy. It won one award: Epica 2017 Gold Public Interest – Environment.

A waiter struggles to serve customers in a fancy restaurant, only to reveal he's actually a seal trainer at a zoo, highlighting that things work better where they belong.

Video: Havas Prague on Vimeo

Shot by shot

  1. A waiter with curly hair and a beige jacket stands behind a bar, looking around and smiling, with bottles and glasses in the background.© Eko-Kom0:00
  2. A close-up shot of a restaurant table with a white tablecloth, showing a coffee cup, wine glass, a whole fish, and a slice of cake.© Eko-Kom0:08
  3. A young man with curly hair, wearing a beige jacket, looks surprised and leans forward over a table in a restaurant.© Eko-Kom0:09
  4. A coffee cup falls and spills on a white tablecloth next to a slice of cake and wine glasses in a restaurant.© Eko-Kom0:10
  5. A woman in a black dress with red lipstick is surprised by a seal jumping out of a table in a restaurant.© Eko-Kom0:10
  6. A waiter in a casual shirt stands behind a bar, while a woman in a red dress at a table in the foreground claps her hands, in a busy restaurant.© Eko-Kom0:14
  7. A male waiter with curly hair and a safari jacket pours water from a bucket into a glass at a fancy restaurant, as customers watch him.© Eko-Kom0:15
  8. A waiter in a vest and tie serves a fish to a sea lion on a rock in an outdoor zoo enclosure.© Eko-Kom0:20
  9. A male waiter in a tuxedo vest serves a plate of fish to a sea lion at a zoo enclosure.© Eko-Kom0:24
  10. A male waiter in a tuxedo vest serves a plate of food to a large seal in a rocky zoo enclosure.© Eko-Kom0:25
  11. A male waiter in a tuxedo vest and bow tie feeds fish to two seals in a zoo enclosure with rocks and green water.© Eko-Kom0:27
  12. A person's hand drops a plastic bottle into a recycling bin on a city street, with text overlay.© Eko-Kom0:32

Stills © Eko-Kom. Made by Havas, Creative Embassy and Wolfberg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A waiter's chaotic restaurant service is actually a seal training session.

Tagline: “Things just work better where they belong.”

fish out of watermisdirectionrevealexaggerated incompetenceparallel narratives

The cut

Length
37 s
Shots
15
Average shot
2.5 s

What creatives use Eko-Kom “Seal Trainer - Waiter” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Eko-Kom “Seal Trainer - Waiter”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A waiter with curly hair and a beige jacket stands behind a bar, looking around and smiling, with bottles and glasses in the background.© Eko-KomA close-up shot of a restaurant table with a white tablecloth, showing a coffee cup, wine glass, a whole fish, and a slice of cake.© Eko-KomA young man with curly hair, wearing a beige jacket, looks surprised and leans forward over a table in a restaurant.© Eko-KomA coffee cup falls and spills on a white tablecloth next to a slice of cake and wine glasses in a restaurant.© Eko-Kom
    Frames from Eko-Kom “Seal Trainer - Waiter”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Eko-Kom “Seal Trainer - Waiter” in order, with its length, framing and what happens in it.

    A waiter with curly hair and a beige jacket stands behind a bar, looking around and smiling, with bottles and glasses in the background.© Eko-KomA close-up shot of a restaurant table with a white tablecloth, showing a coffee cup, wine glass, a whole fish, and a slice of cake.© Eko-KomA young man with curly hair, wearing a beige jacket, looks surprised and leans forward over a table in a restaurant.© Eko-KomA coffee cup falls and spills on a white tablecloth next to a slice of cake and wine glasses in a restaurant.© Eko-KomA woman in a black dress with red lipstick is surprised by a seal jumping out of a table in a restaurant.© Eko-KomA waiter in a casual shirt stands behind a bar, while a woman in a red dress at a table in the foreground claps her hands, in a busy restaurant.© Eko-Kom
    Length: 37 s · Shots: 15 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Eko-Kom “Seal Trainer - Waiter” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by Wolfberg

  • WWF "We Are The Panda" (2024) commercial still© WWFWWF “We Are The Panda” 2024Dir. Wolfberg · Accenture SongClio Awards Bronze 2024
  • E.ON "Clean energy" (2024) commercial still© E.ONE.ON “Clean energy” 2024Dir. Wolfberg · VCCP
  • Kronenbourg 1664 "Blanc" (2022) commercial still© Kronenbourg 1664Kronenbourg 1664 “Blanc” 2022Dir. Wolfberg
  • 1664 Blanc "Good Taste With A Twist" (2020) commercial still© 1664 Blanc1664 Blanc “Good Taste With A Twist” 2020Dir. Wolfberg · Fold7
  • Fluvius "Fluvius - Traffic" (2019) commercial still© FluviusFluvius “Fluvius - Traffic” 2019Dir. Wolfberg · BBDO Belgium
  • Czech Red Cross "Learn to save a life" (2019) commercial still© Czech Red CrossCzech Red Cross “Learn to save a life” 2019Dir. Wolfberg · Comtech Can

More from Havas

Award-winning public service & ngo commercials

Questions

Who directed the Eko-Kom “Seal Trainer - Waiter” commercial?

Wolfberg directed it, produced by Creative Embassy, for the agency Havas.

Which agency made Eko-Kom “Seal Trainer - Waiter”?

Havas created it for Eko-Kom (2017).

What awards did Eko-Kom “Seal Trainer - Waiter” win?

1 awards, including Epica 2017 Gold Public Interest – Environment.

What is the tagline of Eko-Kom “Seal Trainer - Waiter”?

“Things just work better where they belong.”

Sources for the credits and awards

winners.epica-awards.com