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Hubside “The Fishing Game” 2018

Hubside “The Fishing Game” (2018) is a Hubside commercial directed by Matthijs van Heijningen for Havas, produced by 75 - Soixan7e Quin5e (Paris). It won one award: Epica 2018 Gold Post Production & Visual Effects.

A man's peaceful fishing trip turns into a chaotic, action-packed chase through the wilderness with a bear, all to capture the perfect selfie for his website.

Video: Havas Paris on YouTube

Shot by shot

  1. A lone person in a small boat fishes on a sparkling lake surrounded by dense pine forests and snow-capped mountains under a clear sky.© Hubside0:00
  2. A fishing lure bobs on the surface of dark, rippling water, creating small splashes and concentric circles.© Hubside0:02
  3. A man in a bucket hat and fishing vest struggles to reel in a fish from a small boat on a lake during the day.© Hubside0:04
  4. A man in a fishing boat on a lake is pulled backward by a strong fish, causing the boat to tilt precariously.© Hubside0:07
  5. A man in a hat and vest jumps from a small boat, creating a large splash as he lands in a pile of branches in a lake surrounded by pine trees.© Hubside0:11
  6. A man in a brown shirt and green vest is seen from the chest up, with a shocked expression, as he is pulled backward through a forest.© Hubside0:13
  7. A man in a brown shirt and vest is thrown from a cart as a bear chases him down a grassy hill in a rural area.© Hubside0:17
  8. A man and woman are having dinner in a rustic cabin when a bear bursts through the door, causing chaos and sending the man flying out the window.© Hubside0:22
  9. A man in a vest runs away from a large, brown, furry creature with blue tusks on a dusty road in a rocky, arid landscape.© Hubside0:28
  10. A man and a bear fall down a cliff, the man holding a phone and a fishing rod, with a fish on the line.© Hubside0:32
  11. A person's hands are typing on a laptop, which displays a website editing interface with a photo of a man taking a selfie with a bear and a fish.© Hubside0:35
  12. A man in his 30s sits at a desk, smiling and typing on a laptop in a modern interior.© Hubside0:38

Stills © Hubside. Made by Havas, 75 - Soixan7e Quin5e (Paris) and Matthijs van Heijningen.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Extreme selfie-taking for a website, featuring a man and a bear.

Tagline: “Votre site web gratuit en 2 minutes sur hubside.com”

man vs. wildunlikely animal companionextreme sports parodyselfie culturechase sequencefish out of water

The cut

Length
45 s
Shots
29
Average shot
1.6 s

What creatives use Hubside “The Fishing Game” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hubside “The Fishing Game”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A lone person in a small boat fishes on a sparkling lake surrounded by dense pine forests and snow-capped mountains under a clear sky.© HubsideA fishing lure bobs on the surface of dark, rippling water, creating small splashes and concentric circles.© HubsideA man in a bucket hat and fishing vest struggles to reel in a fish from a small boat on a lake during the day.© HubsideA man in a fishing boat on a lake is pulled backward by a strong fish, causing the boat to tilt precariously.© Hubside
    Frames from Hubside “The Fishing Game”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hubside “The Fishing Game” in order, with its length, framing and what happens in it.

    A lone person in a small boat fishes on a sparkling lake surrounded by dense pine forests and snow-capped mountains under a clear sky.© HubsideA fishing lure bobs on the surface of dark, rippling water, creating small splashes and concentric circles.© HubsideA man in a bucket hat and fishing vest struggles to reel in a fish from a small boat on a lake during the day.© HubsideA man in a fishing boat on a lake is pulled backward by a strong fish, causing the boat to tilt precariously.© HubsideA man in a hat and vest jumps from a small boat, creating a large splash as he lands in a pile of branches in a lake surrounded by pine trees.© HubsideA man in a brown shirt and green vest is seen from the chest up, with a shocked expression, as he is pulled backward through a forest.© Hubside
    Length: 45 s · Shots: 29 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a man vs. wild

    Before you present an idea, you need to know who has done it, and how.

    Hubside “The Fishing Game” is built on a man vs. wild. Search the library by idea to see every spot that uses it.

    Toyota “Wolves”© ToyotaOld Spice “Jungle Hero”© Old SpiceScout Motors “Fish On”© Scout MotorsColumbia Sportswear “Columbia - Helicopter Test #EngineeredForWhatever”© Columbia Sportswear
    Toyota · Old Spice · Scout Motors · Columbia Sportswear

More commercials by Matthijs van Heijningen

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Questions

Who directed the Hubside “The Fishing Game” commercial?

Matthijs van Heijningen directed it, produced by 75 - Soixan7e Quin5e (Paris), for the agency Havas.

Which agency made Hubside “The Fishing Game”?

Havas created it for Hubside (2018).

What awards did Hubside “The Fishing Game” win?

1 awards, including Epica 2018 Gold Post Production & Visual Effects.

What is the tagline of Hubside “The Fishing Game”?

“Votre site web gratuit en 2 minutes sur hubside.com”

Sources for the credits and awards

winners.epica-awards.com

Hubside “The Fishing Game” (2018) Commercial by Matthijs van Heijningen: Credits, Awards & Stills