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Coors Light “Slow Monday” 2025

Coors Light “Slow Monday” (2025) is a Coors Light commercial directed by Matthijs van Heijningen for Mischief @ No Fixed Address, produced by MJZ. It won one award: Clio 2026 Gold — Film Craft / Visual Effects.

This ad humorously depicts the universal struggle of "a case of the Mondays" by showing people in sloth costumes performing everyday tasks incredibly slowly, before introducing Coors Light "Mondays Light" as the solution.

Video: Coors Light Canada on YouTube

Shot by shot

  1. A sloth in a suit looks tired and slow, staring directly at the camera from behind a desk in a brightly lit office.© Coors Light0:02
  2. A sloth in a suit slowly types on a keyboard at a desk in a busy office, surrounded by other sloths working.© Coors Light0:03
  3. A sloth wearing a grocery store uniform scans a can at a checkout counter, looking at the customer.© Coors Light0:05
  4. A sloth cashier in a blue vest slowly scans groceries for a sloth customer in a green jacket at a supermarket checkout.© Coors Light0:07
  5. A group of people in sloth costumes are slowly pedaling on stationary bikes in a dark, neon-lit spin class studio.© Coors Light0:09
  6. A sloth in a tank top and shorts struggles to pedal a stationary bike in a neon-lit spin class, with a large screen displaying low stats behind it.© Coors Light0:10
  7. A sloth wearing a yellow shirt and tie with glasses slowly turns its head in an office setting.© Coors Light0:12
  8. Two sloths dressed as news anchors report on a "slow speed chase" with a police car pursuing a vehicle on a highway shown on a screen behind them.© Coors Light0:14
  9. Two sloths, one dressed as a robber and the other as a police officer, are slowly walking down a city street with money falling around them.© Coors Light0:17
  10. A sloth-like delivery person in an orange uniform and cap hands over a case of Coors Light to a customer in a suburban setting.© Coors Light0:19
  11. A sloth-like creature in a blue jacket and glasses holds a case of "Mondays Light" beer, smiling at another sloth-like creature in an orange shirt at a doorway.© Coors Light0:21
  12. Two sloths in human clothes sit on a brown leather couch, holding Coors Light cans and looking at each other in a living room.© Coors Light0:24

Stills © Coors Light. Made by Mischief @ No Fixed Address, MJZ and Matthijs van Heijningen.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Sloths embody "a case of the Mondays" to promote Coors Light "Mondays Light."

Tagline: “Case of the Mondays Light packaging. Available now for a limited time.”

anthropomorphic animalsexaggerated slownessvisual metaphorproblem-solutionhumorous contrasteveryday situations

The cut

Length
30 s
Shots
16
Average shot
1.9 s

What creatives use Coors Light “Slow Monday” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coors Light “Slow Monday”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A sloth in a suit looks tired and slow, staring directly at the camera from behind a desk in a brightly lit office.© Coors LightA sloth in a suit slowly types on a keyboard at a desk in a busy office, surrounded by other sloths working.© Coors LightA sloth wearing a grocery store uniform scans a can at a checkout counter, looking at the customer.© Coors LightA sloth cashier in a blue vest slowly scans groceries for a sloth customer in a green jacket at a supermarket checkout.© Coors Light
    Frames from Coors Light “Slow Monday”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coors Light “Slow Monday” in order, with its length, framing and what happens in it.

    A sloth in a suit looks tired and slow, staring directly at the camera from behind a desk in a brightly lit office.© Coors LightA sloth in a suit slowly types on a keyboard at a desk in a busy office, surrounded by other sloths working.© Coors LightA sloth wearing a grocery store uniform scans a can at a checkout counter, looking at the customer.© Coors LightA sloth cashier in a blue vest slowly scans groceries for a sloth customer in a green jacket at a supermarket checkout.© Coors LightA group of people in sloth costumes are slowly pedaling on stationary bikes in a dark, neon-lit spin class studio.© Coors LightA sloth in a tank top and shorts struggles to pedal a stationary bike in a neon-lit spin class, with a large screen displaying low stats behind it.© Coors Light
    Length: 30 s · Shots: 16 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a anthropomorphic animals

    Before you present an idea, you need to know who has done it, and how.

    Coors Light “Slow Monday” is built on a anthropomorphic animals. Search the library by idea to see every spot that uses it.

    John Lewis “Monty's Christmas”© John LewisJust Eat “Breakfast in Bed”© Just EatTelstra “Better On a Better Mobile Network”© Telstraeos “eos Brand Campaign”© eos
    John Lewis · Just Eat · Telstra · eos

More commercials by Matthijs van Heijningen

  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Peugeot "The Sculptor" (2003) commercial still© PeugeotPeugeot “The Sculptor” 2003Dir. Matthijs van Heijningen · Euro RSCGEurobest Grand Prix 2002
  • Samsung "Playtime is over" (2022) commercial still© SamsungSamsung “Playtime is over” 2022Dir. Matthijs van Heijningen · BBHEpica Gold 2022
  • Hubside "The Fishing Game" (2018) commercial still© HubsideHubside “The Fishing Game” 2018Dir. Matthijs van Heijningen · HavasEpica Gold 2018
  • Pmu "Pmu - the Calling" (2019) commercial still© PmuPmu “Pmu - the Calling” 2019Dir. Matthijs van Heijningen · BuzzmanEpica Silver 2019
  • Audi "Escape" (2019) commercial still© AudiAudi “Escape” 2019Dir. Matthijs van Heijningen · BBHBritish Arrows Silver 2019

More from Mischief @ No Fixed Address

  • Tubi "Interface Interruption" (2023) commercial still© TubiTubi “Interface Interruption” 2023Dir. Pete Marquis · Mischief @ No Fixed AddressEffie Awards Grand Prix 2024
  • Coors Light "Case of the Mondays" (2026) commercial still© Coors LightCoors Light “Case of the Mondays” 2026Mischief @ No Fixed AddressEffie Awards Gold 2026
  • Goldfish "Chilean Sea Bass" (2025) commercial still© GoldfishGoldfish “Chilean Sea Bass” 2025Dir. Pete Marquis · Mischief @ No Fixed AddressANDY Awards Gold 2025
  • Cash App "Weird for Real" (2025) commercial still© Cash AppCash App “Weird for Real” 2025Mischief @ No Fixed AddressEffie Awards Gold 2025
  • Chili’s "Chili’s is Back" (2025) commercial still© Chili’sChili’s “Chili’s is Back” 2025Mischief @ No Fixed AddressEffie Awards Gold 2025
  • Tinder "Brand" (2024) commercial still© TinderTinder “Brand” 2024Mischief @ No Fixed AddressEffie Awards Gold 2024

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coors Light “Slow Monday” commercial?

Matthijs van Heijningen directed it, produced by MJZ, for the agency Mischief @ No Fixed Address.

Which agency made Coors Light “Slow Monday”?

Mischief @ No Fixed Address created it for Coors Light (2025).

What awards did Coors Light “Slow Monday” win?

1 awards, including Clio 2026 Gold — Film Craft / Visual Effects.

What is the tagline of Coors Light “Slow Monday”?

“Case of the Mondays Light packaging. Available now for a limited time.”

Sources for the credits and awards

en.wikipedia.orgAds of the Worldshotsshotssuperbowl-ads.commjz.comLBBclios.com