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The National Lottery “A Christmas Love Story” 2023

The National Lottery “A Christmas Love Story” (2023) is a The National Lottery commercial directed by Tom Hooper for adam&eve\TBWA, produced by Smuggler. It won 2 awards, including shots Awards EMEA 2023 Gold — Editing (Above two minutes) and AICP Show 2023 Honoree Performance.

A young man and woman meet on a train, exchange numbers, and embark on a frantic, heartwarming journey to reunite and claim a winning lottery ticket.

Video: The National Lottery on YouTube

Shot by shot

  1. A young man with curly hair, wearing a green shirt and red scarf, runs alongside a red train on a station platform, carrying multiple bags.© The National Lottery0:01
  2. A young woman in a blue beanie and red coat smiles and talks to a man on a train, looking surprised.© The National Lottery0:21
  3. A young man with curly hair falls to the floor of a moving train, while another person walks past him.© The National Lottery0:48
  4. A young woman with a blue beanie and red scarf looks surprised through a window at a person with curly hair, who is out of focus.© The National Lottery1:02
  5. A young man with curly hair and a red scarf walks down the aisle of a train, looking at passengers, while an older man sits in the foreground.© The National Lottery1:17
  6. A young woman with long dark hair, wearing dark clothes, falls back onto her bed in a cozy attic bedroom, looking at her phone.© The National Lottery1:36
  7. A person's hands write numbers in a spiral notebook with a pen, seen from a high angle in an interior setting.© The National Lottery1:54
  8. A woman in a red paper crown looks down while two men, one in a purple paper crown, eat with chopsticks at a kitchen table.© The National Lottery2:03
  9. A close-up shot shows a person's hands scrolling through a "New Year's Eve - Train Timetable" on a laptop screen, displaying various train departure and arrival times.© The National Lottery2:13
  10. A young woman with a blue beanie and red jacket looks out the window of a moving train, with other passengers visible in the background.© The National Lottery2:25
  11. A young woman in a red coat and blue beanie enters a tram, places her bag down, and sits on a seat, looking around.© The National Lottery2:30
  12. A wide shot shows a woman in a red coat standing on a train platform as a red train pulls away from the station.© The National Lottery2:44

Stills © The National Lottery. Made by adam&eve\TBWA, Smuggler and Tom Hooper.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A Christmas love story fueled by a winning lottery ticket and a race against time.

Tagline: “Just imagine”

meet-cutemissed connectionrace against timeChristmas miraclefamily celebrationlottery win

The cut

Length
210 s
Shots
115
Average shot
1.8 s

What creatives use The National Lottery “A Christmas Love Story” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The National Lottery “A Christmas Love Story”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with curly hair, wearing a green shirt and red scarf, runs alongside a red train on a station platform, carrying multiple bags.© The National LotteryA young woman in a blue beanie and red coat smiles and talks to a man on a train, looking surprised.© The National LotteryA young man with curly hair falls to the floor of a moving train, while another person walks past him.© The National LotteryA young woman with a blue beanie and red scarf looks surprised through a window at a person with curly hair, who is out of focus.© The National Lottery
    Frames from The National Lottery “A Christmas Love Story”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The National Lottery “A Christmas Love Story” in order, with its length, framing and what happens in it.

    A young man with curly hair, wearing a green shirt and red scarf, runs alongside a red train on a station platform, carrying multiple bags.© The National LotteryA young woman in a blue beanie and red coat smiles and talks to a man on a train, looking surprised.© The National LotteryA young man with curly hair falls to the floor of a moving train, while another person walks past him.© The National LotteryA young woman with a blue beanie and red scarf looks surprised through a window at a person with curly hair, who is out of focus.© The National LotteryA young man with curly hair and a red scarf walks down the aisle of a train, looking at passengers, while an older man sits in the foreground.© The National LotteryA young woman with long dark hair, wearing dark clothes, falls back onto her bed in a cozy attic bedroom, looking at her phone.© The National Lottery
    Length: 210 s · Shots: 115 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a meet-cute

    Before you present an idea, you need to know who has done it, and how.

    The National Lottery “A Christmas Love Story” is built on a meet-cute. Search the library by idea to see every spot that uses it.

    Uber Eats “Get Almost Almost Anything - Passion Fruit”© Uber EatsTinder “Brand”© TinderGoogle “El Amor Habla”© GoogleBianco “The Lift”© Bianco
    Uber Eats · Tinder · Google · Bianco

More commercials by Tom Hooper

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Award-winning finance & insurance commercials

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  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026
  • State Farm "Batman vs. Bateman" (2026) commercial still© State FarmState Farm “Batman vs. Bateman” 2026Dir. Bryan Buckley · Highdive AdvertisingWebby Awards 2026

Questions

Who directed the The National Lottery “A Christmas Love Story” commercial?

Tom Hooper directed it, produced by Smuggler, for the agency adam&eve\TBWA.

Which agency made The National Lottery “A Christmas Love Story”?

adam&eve\TBWA created it for The National Lottery (2023).

What awards did The National Lottery “A Christmas Love Story” win?

2 awards, including shots Awards EMEA 2023 Gold — Editing (Above two minutes) and AICP Show 2023 Honoree Performance.

What is the tagline of The National Lottery “A Christmas Love Story”?

“Just imagine”

Sources for the credits and awards

aicpawards.comshots