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LIDL “A Magical Christmas” 2024

LIDL “A Magical Christmas” (2024) is a LIDL commercial directed by Tom Hooper for BBDO Group Germany GmbH, produced by BWGTBLD GmbH. It won one award: LIA 2024 Silver — Production & Post-Production / CGI Animation.

A lonely boy finds joy and magic at Christmas thanks to a kind grandmother and a special wish, leading to a festive family celebration.

Video: Lidl GB on YouTube

Shot by shot

  1. A young boy with brown hair stands alone in a snowy, rocky landscape, rubbing his hands together to keep warm, as two other children walk past him.© LIDL0:00
  2. A wide shot shows a snowy hill with many people sledding down, with a castle and trees in the background under a cloudy sky.© LIDL0:05
  3. An older woman in a red coat and white hat talks to a child in a yellow hat and blue star-patterned coat, outdoors at night.© LIDL0:09
  4. Three children sit at a candlelit Christmas dinner table, as a plate of brussels sprouts is served.© LIDL0:15
  5. A blurry shot of a family gathered around a candlelit dining table, with Christmas bells and pine needles in the foreground.© LIDL0:18
  6. A young girl with dark hair, wearing a white cardigan and holding a stuffed raccoon, looks to the side with a curious expression at a dinner table.© LIDL0:24
  7. A young girl with long dark hair, wearing a white knitted sweater, hugs a stuffed raccoon toy while sitting at a table with a lit candle, expressing joy.© LIDL0:28
  8. An older woman with glasses and a green jacket looks surprised, mouth open, at a lit red candle on a table in a dimly lit room.© LIDL0:32
  9. A diverse family group, including children and adults, gathers in a festive room, looking towards a giant gingerbread man outside a window at night.© LIDL0:39
  10. A young girl in a patterned vest kneels on the floor, placing a wrapped Christmas present under a brightly lit Christmas tree in a cozy living room.© LIDL0:45
  11. A young boy sits on his bed, reading a book, as seen through a window from outside at night.© LIDL0:47
  12. Three children in winter clothes sit on a wooden sled on a snowy hill, looking around and pointing.© LIDL0:52

Stills © LIDL. Made by BBDO Group Germany GmbH, BWGTBLD GmbH and Tom Hooper.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Christmas wishes come true, transforming ordinary into magical, and inspiring generosity.

Tagline: “A Magical Christmas with Lidl. Gift a toy to Lidl's toy bank and share the magic.”

lonely childmagical transformationkind strangerChristmas wishfamily gatheringgiving back

The cut

Length
60 s
Shots
47
Average shot
1.3 s

What creatives use LIDL “A Magical Christmas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of LIDL “A Magical Christmas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy with brown hair stands alone in a snowy, rocky landscape, rubbing his hands together to keep warm, as two other children walk past him.© LIDLA wide shot shows a snowy hill with many people sledding down, with a castle and trees in the background under a cloudy sky.© LIDLAn older woman in a red coat and white hat talks to a child in a yellow hat and blue star-patterned coat, outdoors at night.© LIDLThree children sit at a candlelit Christmas dinner table, as a plate of brussels sprouts is served.© LIDL
    Frames from LIDL “A Magical Christmas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of LIDL “A Magical Christmas” in order, with its length, framing and what happens in it.

    A young boy with brown hair stands alone in a snowy, rocky landscape, rubbing his hands together to keep warm, as two other children walk past him.© LIDLA wide shot shows a snowy hill with many people sledding down, with a castle and trees in the background under a cloudy sky.© LIDLAn older woman in a red coat and white hat talks to a child in a yellow hat and blue star-patterned coat, outdoors at night.© LIDLThree children sit at a candlelit Christmas dinner table, as a plate of brussels sprouts is served.© LIDLA blurry shot of a family gathered around a candlelit dining table, with Christmas bells and pine needles in the foreground.© LIDLA young girl with dark hair, wearing a white cardigan and holding a stuffed raccoon, looks to the side with a curious expression at a dinner table.© LIDL
    Length: 60 s · Shots: 47 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a magical transformation

    Before you present an idea, you need to know who has done it, and how.

    LIDL “A Magical Christmas” is built on a magical transformation. Search the library by idea to see every spot that uses it.

    Hospitals United for Sick Kids “Lightyears From Home”© Hospitals United for Sick KidsYoung Capital “Boost Your Boomer”© Young CapitalAmazon “The Show Must Go On”© AmazonVarejo “Misturados”© Varejo
    Hospitals United for Sick Kids · Young Capital · Amazon · Varejo

More commercials by Tom Hooper

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  • Daimler "Shock" (2016) commercial still© DaimlerDaimler “Shock” 2016BBDO Group Germany GmbHClio Awards Silver 2016
  • smart fortwo "Wounds of the city" (2018) commercial still© smart fortwosmart fortwo “Wounds of the city” 2018BBDO Group Germany GmbHClio Awards Bronze 2018
  • E.ON "It's On Us to Make New Energy Work" (2024) commercial still© E.ONE.ON “It's On Us to Make New Energy Work” 2024Dir. Tom Speers · BBDO Group Germany GmbH

Award-winning retail commercials

Questions

Who directed the LIDL “A Magical Christmas” commercial?

Tom Hooper directed it, produced by BWGTBLD GmbH, for the agency BBDO Group Germany GmbH.

Which agency made LIDL “A Magical Christmas”?

BBDO Group Germany GmbH created it for LIDL (2024).

What awards did LIDL “A Magical Christmas” win?

1 awards, including LIA 2024 Silver — Production & Post-Production / CGI Animation.

What is the tagline of LIDL “A Magical Christmas”?

“A Magical Christmas with Lidl. Gift a toy to Lidl's toy bank and share the magic.”

Sources for the credits and awards

2024.liaentries.com