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Jägermeister “Jägermeister - Be The Meister” 2021

Jägermeister “Jägermeister - Be The Meister” (2021) is a Jägermeister commercial directed by Ben Strebel for Engine, produced by Radioaktive. It won 3 awards, including D&AD 2021 Visual Effects: Compositing Yellow Pencil and Creative Circle 2021 Bronze FILM CRAFT - Best Colourist.

This ad celebrates individuals who are masters of their craft, disrupt the status quo, and remain true to themselves, all while enjoying Jägermeister.

Video: Jägermeister (ZA) on YouTube

Shot by shot

  1. A majestic stag with large antlers stands on a rocky coastline, looking towards the camera, with a city skyline and mountains in the distance under a dramatic sky.© Jägermeister0:00
  2. A Jägermeister logo is projected onto a white wall, then the wall breaks apart to reveal three people walking towards the camera.© Jägermeister0:08
  3. A male singer in a red beanie and white jumpsuit performs on stage, holding a microphone, with a large Jägermeister logo projected behind him.© Jägermeister0:16
  4. A person in a light blue suit and fluffy shoulder pads dances in a dark room with neon lights, surrounded by reflections.© Jägermeister0:24
  5. A dark, abstract space with glowing neon lights in red and white, reflected in multiple mirrored surfaces, creating an infinite, disorienting effect.© Jägermeister0:30
  6. A large, majestic stag with impressive antlers stands prominently in the foreground, looking directly at the camera, with a city skyline visible in the background at dusk.© Jägermeister0:34
  7. A young man in a hat and sunglasses holds a camera with a flash, smiling at a party with other people in the background.© Jägermeister0:41
  8. A bartender pours Jägermeister from a bottle into several shot glasses on a bar, with a man in sunglasses in the background.© Jägermeister0:46
  9. A young woman with long dark hair and a camouflage jacket laughs as a man's hands touch her back in a dimly lit, crowded bar.© Jägermeister0:54
  10. A bartender in a dark bar holds a Jägermeister bottle over a silver bowl filled with ice and mini Jägermeister bottles.© Jägermeister1:04
  11. A person with blonde hair and a shimmering jacket stands in front of neon lights, looking down with a serious expression.© Jägermeister1:11
  12. A man in his 20s, wearing a gold futuristic outfit, stands in a dark, red-lit virtual space with glowing orange lines.© Jägermeister1:17

Stills © Jägermeister. Made by Engine, Radioaktive and Ben Strebel.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrating unique individuals who master their craft and challenge norms with Jägermeister.

Tagline: “Be a unique spirit. Be the Meister, Jägermeister. Not for sale to persons under the age of 18.”

mythical creature as brand symboldiverse cast of creativesclub/party atmospherevoiceover narrationstylized performance shotsproduct integration in celebration

The cut

Length
90 s
Shots
65
Average shot
1.4 s

What creatives use Jägermeister “Jägermeister - Be The Meister” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Jägermeister “Jägermeister - Be The Meister”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A majestic stag with large antlers stands on a rocky coastline, looking towards the camera, with a city skyline and mountains in the distance under a dramatic sky.© JägermeisterA person in a light blue suit and fluffy shoulder pads dances in a dark room with neon lights, surrounded by reflections.© JägermeisterA dark, abstract space with glowing neon lights in red and white, reflected in multiple mirrored surfaces, creating an infinite, disorienting effect.© JägermeisterA large, majestic stag with impressive antlers stands prominently in the foreground, looking directly at the camera, with a city skyline visible in the background at dusk.© Jägermeister
    Frames from Jägermeister “Jägermeister - Be The Meister”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Jägermeister “Jägermeister - Be The Meister” in order, with its length, framing and what happens in it.

    A majestic stag with large antlers stands on a rocky coastline, looking towards the camera, with a city skyline and mountains in the distance under a dramatic sky.© JägermeisterA person in a light blue suit and fluffy shoulder pads dances in a dark room with neon lights, surrounded by reflections.© JägermeisterA dark, abstract space with glowing neon lights in red and white, reflected in multiple mirrored surfaces, creating an infinite, disorienting effect.© JägermeisterA large, majestic stag with impressive antlers stands prominently in the foreground, looking directly at the camera, with a city skyline visible in the background at dusk.© JägermeisterA young man in a hat and sunglasses holds a camera with a flash, smiling at a party with other people in the background.© JägermeisterA bartender pours Jägermeister from a bottle into several shot glasses on a bar, with a man in sunglasses in the background.© Jägermeister
    Length: 90 s · Shots: 65 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a voiceover narration

    Before you present an idea, you need to know who has done it, and how.

    Jägermeister “Jägermeister - Be The Meister” is built on a voiceover narration. Search the library by idea to see every spot that uses it.

    Royal Jordanian “Fear of Flying”© Royal JordanianJohnnie Walker “Keep Walking”© Johnnie WalkerThe Independent “Litany”© The IndependentScotiabank “What Do You Make”© Scotiabank
    Royal Jordanian · Johnnie Walker · The Independent · Scotiabank

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Questions

Who directed the Jägermeister “Jägermeister - Be The Meister” commercial?

Ben Strebel directed it, produced by Radioaktive, for the agency Engine.

Which agency made Jägermeister “Jägermeister - Be The Meister”?

Engine created it for Jägermeister (2021).

What awards did Jägermeister “Jägermeister - Be The Meister” win?

3 awards, including D&AD 2021 Visual Effects: Compositing Yellow Pencil, D&AD 2021 Yellow Pencil — Visual Effects / Compositing and Creative Circle 2021 Bronze FILM CRAFT - Best Colourist.

What is the tagline of Jägermeister “Jägermeister - Be The Meister”?

“Be a unique spirit. Be the Meister, Jägermeister. Not for sale to persons under the age of 18.”

Sources for the credits and awards

dandad.orgdandad.orgweb.archive.org