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Alzheimer’s Society “Dementia Is Killing Me” 2022

Alzheimer’s Society “Dementia Is Killing Me” (2022) is an Alzheimer’s Society commercial directed by Novemba Films for Engine, produced by Academy. It won 2 awards, including Creative Circle 2022 Silver FILM CRAFT - Best Colour Grading (single) and Kinsale Sharks 2021 Bronze Film Craft (International) - Best Colour Grading.

A woman struggles to care for her husband with dementia, facing emotional and logistical challenges, highlighting the devastating impact of the disease on families.

Video: Stephen Dunne on Vimeo

Shot by shot

  1. A woman in her 30s, wearing a white t-shirt, looks distressed as she speaks to someone off-camera in a brightly lit room.© Alzheimer’s Society0:10
  2. A woman with dark hair in a white t-shirt smiles and then kisses the hand of an unseen person in a softly lit room.© Alzheimer’s Society0:14
  3. A woman with dark hair in a ponytail, wearing a grey turtleneck, holds a white phone to her ear, looking downcast in a dimly lit room.© Alzheimer’s Society0:21
  4. A framed photo of a smiling family, a man and woman holding a baby, sits on a cluttered surface in an interior setting.© Alzheimer’s Society0:29
  5. A woman in her 30s, wearing a green shirt, is seen reflected in an oval mirror, hunched over in a bathroom.© Alzheimer’s Society0:33
  6. A woman with dark hair in a grey sweater looks at her reflection in a bathroom mirror, touching her face with a concerned expression.© Alzheimer’s Society0:42
  7. A man with thinning hair and a striped shirt hugs a woman, resting his head on her shoulder, in a softly lit interior.© Alzheimer’s Society1:01
  8. A woman with dark hair in a ponytail hugs another person, burying her face into their shoulder, in a dimly lit room.© Alzheimer’s Society1:10
  9. A woman in her 30s sits on a bed, holding a phone to her ear, looking distressed in a dimly lit bedroom.© Alzheimer’s Society1:15
  10. A woman with dark hair and a dark shirt looks distressed and confused, speaking to someone off-screen in a dimly lit room.© Alzheimer’s Society1:24
  11. A woman with dark hair holds the face of an older man with a concerned expression in a dimly lit living room.© Alzheimer’s Society1:28
  12. A middle-aged man and woman embrace and kiss, the woman crying, in a softly lit interior.© Alzheimer’s Society1:33

Stills © Alzheimer’s Society. Made by Engine, Academy and Novemba Films.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the relentless, isolating struggle of a dementia caregiver.

Tagline: “Without support, dementia claims more than one life.”

caregiver burdeninvisible illnessemotional breakdownflashbacks/memoriessense of isolationstruggle for support

The cut

Length
120 s
Shots
32
Average shot
3.8 s

What creatives use Alzheimer’s Society “Dementia Is Killing Me” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Alzheimer’s Society “Dementia Is Killing Me”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in her 30s, wearing a white t-shirt, looks distressed as she speaks to someone off-camera in a brightly lit room.© Alzheimer’s SocietyA woman with dark hair in a white t-shirt smiles and then kisses the hand of an unseen person in a softly lit room.© Alzheimer’s SocietyA woman with dark hair in a ponytail, wearing a grey turtleneck, holds a white phone to her ear, looking downcast in a dimly lit room.© Alzheimer’s SocietyA framed photo of a smiling family, a man and woman holding a baby, sits on a cluttered surface in an interior setting.© Alzheimer’s Society
    Frames from Alzheimer’s Society “Dementia Is Killing Me”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Alzheimer’s Society “Dementia Is Killing Me” in order, with its length, framing and what happens in it.

    A woman in her 30s, wearing a white t-shirt, looks distressed as she speaks to someone off-camera in a brightly lit room.© Alzheimer’s SocietyA woman with dark hair in a white t-shirt smiles and then kisses the hand of an unseen person in a softly lit room.© Alzheimer’s SocietyA woman with dark hair in a ponytail, wearing a grey turtleneck, holds a white phone to her ear, looking downcast in a dimly lit room.© Alzheimer’s SocietyA framed photo of a smiling family, a man and woman holding a baby, sits on a cluttered surface in an interior setting.© Alzheimer’s SocietyA woman in her 30s, wearing a green shirt, is seen reflected in an oval mirror, hunched over in a bathroom.© Alzheimer’s SocietyA woman with dark hair in a grey sweater looks at her reflection in a bathroom mirror, touching her face with a concerned expression.© Alzheimer’s Society
    Length: 120 s · Shots: 32 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a emotional breakdown

    Before you present an idea, you need to know who has done it, and how.

    Alzheimer’s Society “Dementia Is Killing Me” is built on a emotional breakdown. Search the library by idea to see every spot that uses it.

    Frontline19 “Sicker Than The Patients”© Frontline19We Ride Together “Life Sentence”© We Ride TogetherStroke Association “The Visit”© Stroke AssociationHP “Made To Be Less Hated - Installation”© HP
    Frontline19 · We Ride Together · Stroke Association · HP

More from Engine

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  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Who directed the Alzheimer’s Society “Dementia Is Killing Me” commercial?

Novemba Films directed it, produced by Academy, for the agency Engine.

Which agency made Alzheimer’s Society “Dementia Is Killing Me”?

Engine created it for Alzheimer’s Society (2022).

What awards did Alzheimer’s Society “Dementia Is Killing Me” win?

2 awards, including Creative Circle 2022 Silver FILM CRAFT - Best Colour Grading (single) and Kinsale Sharks 2021 Bronze Film Craft (International) - Best Colour Grading.

What is the tagline of Alzheimer’s Society “Dementia Is Killing Me”?

“Without support, dementia claims more than one life.”

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.orgweb.archive.org

Alzheimer’s Society “Dementia Is Killing Me” (2022) Commercial by Novemba Films: Credits, Awards & Stills