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Women's Aid “Respite” 2022

Women's Aid “Respite” (2022) is a Women's Aid commercial directed by Molly Burdett for Engine, produced by Spindle. It won 4 awards, including British Arrows 21/22 Gold — Young & Emerging Talent Award - Production and Creative Circle 2021 Silver CHARITY + PUBLIC SERVICE - Best Charity/Public Service Film.

A mother and son find moments of joy and normalcy in their car, revealing a stark contrast to the domestic abuse they face at home, highlighting the hidden struggles during lockdown.

Video: womensaid on YouTube

Shot by shot

  1. A woman and a child walk across a rooftop parking lot towards a tall, brutalist building under a cloudy sky.© Women's Aid0:00
  2. A woman with blonde hair is seen in a car's rearview mirror, looking up with a concerned expression.© Women's Aid0:07
  3. A child's hands carefully peel a bee sticker from a sheet, with a blurred background suggesting an interior setting.© Women's Aid0:12
  4. A child's hand places a small bee sticker on a window, with other flower stickers already present, in a soft focus interior.© Women's Aid0:14
  5. A young boy and a woman are seen in a car, with the boy's face close to the back of the car seat, and the woman smiling at him.© Women's Aid0:21
  6. A woman with long brown hair, wearing a dark jacket, smiles and talks while driving a car during the day.© Women's Aid0:24
  7. A young boy in a cream jacket claps his hands excitedly while his mother, with brown hair, smiles at him from the driver's seat of a car.© Women's Aid0:32
  8. A woman with long brown hair sits in a car, looking down and then up with a slight smile, as if listening to someone.© Women's Aid0:36
  9. A child's hands play with two toy dinosaurs on a car dashboard, seen through the steering wheel, in a car interior.© Women's Aid0:40
  10. A wide shot shows a dark, multi-story car park rooftop at dusk, with several cars parked and city lights visible in the background.© Women's Aid0:45
  11. A woman with light brown hair sits in a car, looking out the window with a somber expression as she whispers to herself.© Women's Aid0:48
  12. A woman with her hair tied back, wearing a grey knitted sweater and a delicate necklace, turns her head to the right in a dimly lit interior.© Women's Aid1:05

Stills © Women's Aid. Made by Engine, Spindle and Molly Burdett.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The car as a temporary sanctuary from domestic abuse during lockdown.

Tagline: “until women are safe”

hidden strugglechild's innocenceparental protectioncontrast between public and privateeveryday moments of joysense of entrapment

The cut

Length
90 s
Shots
24
Average shot
3.8 s

What creatives use Women's Aid “Respite” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Women's Aid “Respite”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman and a child walk across a rooftop parking lot towards a tall, brutalist building under a cloudy sky.© Women's AidA woman with blonde hair is seen in a car's rearview mirror, looking up with a concerned expression.© Women's AidA child's hands carefully peel a bee sticker from a sheet, with a blurred background suggesting an interior setting.© Women's AidA child's hand places a small bee sticker on a window, with other flower stickers already present, in a soft focus interior.© Women's Aid
    Frames from Women's Aid “Respite”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Women's Aid “Respite” in order, with its length, framing and what happens in it.

    A woman and a child walk across a rooftop parking lot towards a tall, brutalist building under a cloudy sky.© Women's AidA woman with blonde hair is seen in a car's rearview mirror, looking up with a concerned expression.© Women's AidA child's hands carefully peel a bee sticker from a sheet, with a blurred background suggesting an interior setting.© Women's AidA child's hand places a small bee sticker on a window, with other flower stickers already present, in a soft focus interior.© Women's AidA young boy and a woman are seen in a car, with the boy's face close to the back of the car seat, and the woman smiling at him.© Women's AidA woman with long brown hair, wearing a dark jacket, smiles and talks while driving a car during the day.© Women's Aid
    Length: 90 s · Shots: 24 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a hidden struggle

    Before you present an idea, you need to know who has done it, and how.

    Women's Aid “Respite” is built on a hidden struggle. Search the library by idea to see every spot that uses it.

    Memorial Sloan Kettering Cancer Center “Working with Cancer Pledge”© Memorial Sloan Kettering Cancer CenterNacoa UK “Pokerface”© Nacoa UKThe Samaritans and Brighton & Hove Albion Football Club “Kick Off The Conversation”© The Samaritans and Brighton & Hove Albion Football ClubSnickers “Don't stop”© Snickers
    Memorial Sloan Kettering Cancer Center · Nacoa UK · The Samaritans and Brighton & Hove Albion Football Club · Snickers

More commercials by Molly Burdett

More from Engine

Award-winning public service & ngo commercials

Questions

Who directed the Women's Aid “Respite” commercial?

Molly Burdett directed it, produced by Spindle, for the agency Engine.

Which agency made Women's Aid “Respite”?

Engine created it for Women's Aid (2022).

What awards did Women's Aid “Respite” win?

4 awards, including British Arrows 21/22 Gold — Young & Emerging Talent Award - Production, Creative Circle 2021 Silver CHARITY + PUBLIC SERVICE - Best Charity/Public Service Film, Creative Circle 2021 Silver WRITING - Best Film script Writing and Creative Circle 2021 Bronze FILM CRAFT - Best Sound Design.

What is the tagline of Women's Aid “Respite”?

“until women are safe”

Sources for the credits and awards

britisharrows.comweb.archive.org