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Mayor of London “Have A Word” 2023

Mayor of London “Have A Word” (2023) is a Mayor of London commercial directed by Molly Burdett for Ogilvy, produced by Spindle. It won 9 awards, including One Show 2023 Silver Pencil — Moving Image Craft & Production, Effie Europe 2023 Gold (Positive Change - Social Good: Non-Profit) and British Arrows 2023 Silver — The Impact Award.

This public service announcement depicts various scenarios of male harassment and violence against women, urging men to intervene and challenge their friends' harmful behavior.

Video: Mayor of London Sadiq Khan on YouTube

Shot by shot

  1. Three young men are in a convenience store aisle, one is shoplifting while another distracts a third, who is laughing.© Mayor of London0:00
  2. Four young men, two Black and two white, are gathered in a small convenience store, laughing and holding drinks, as one man gestures with a can.© Mayor of London0:18
  3. A group of young men are in a convenience store, one man in a tan coat is looking down, while another man in a dark jacket is yelling.© Mayor of London0:19
  4. A group of young men stand outside a brightly lit convenience store at night, talking and holding drinks, with one man smoking.© Mayor of London0:26
  5. A young man in a trench coat walks down a street at night, holding a pink item, with another man in a black jacket walking behind him.© Mayor of London0:31
  6. Three men stand outside a shop at night, looking towards the camera with varied expressions, as one man in the foreground smiles.© Mayor of London0:40
  7. A Black man in his 20s, wearing a dark jacket and sweater, looks directly at the camera with a disgusted expression on a city street at night.© Mayor of London0:47
  8. A young Black man with braided hair looks directly at the camera with a concerned expression on a city street at night.© Mayor of London0:58
  9. Three men stand outside a shop at night, with one man in the foreground out of focus, while the other two look on with serious expressions.© Mayor of London1:05
  10. A young Black man with dreadlocks and a dark jacket looks intently at someone off-screen in a dimly lit convenience store.© Mayor of London1:17
  11. A young Black man with braids, wearing a dark jacket, looks concerned as he speaks to someone off-screen in a dimly lit interior.© Mayor of London1:32
  12. A group of young men walk away from the camera down a city street at night, with shops and an ATM in the background.© Mayor of London1:39

Stills © Mayor of London. Made by Ogilvy, Spindle and Molly Burdett.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the progression of male violence from words to actions, urging intervention.

Tagline: “If you see it happening, have a word with yourself. Then your mates.”

escalating tensionpeer pressuremoral dilemmasocial commentarycall to actionmirror reflection as self-confrontation

The cut

Length
109 s
Shots
39
Average shot
2.8 s

What creatives use Mayor of London “Have A Word” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mayor of London “Have A Word”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three young men are in a convenience store aisle, one is shoplifting while another distracts a third, who is laughing.© Mayor of LondonFour young men, two Black and two white, are gathered in a small convenience store, laughing and holding drinks, as one man gestures with a can.© Mayor of LondonA group of young men are in a convenience store, one man in a tan coat is looking down, while another man in a dark jacket is yelling.© Mayor of LondonA group of young men stand outside a brightly lit convenience store at night, talking and holding drinks, with one man smoking.© Mayor of London
    Frames from Mayor of London “Have A Word”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mayor of London “Have A Word” in order, with its length, framing and what happens in it.

    Three young men are in a convenience store aisle, one is shoplifting while another distracts a third, who is laughing.© Mayor of LondonFour young men, two Black and two white, are gathered in a small convenience store, laughing and holding drinks, as one man gestures with a can.© Mayor of LondonA group of young men are in a convenience store, one man in a tan coat is looking down, while another man in a dark jacket is yelling.© Mayor of LondonA group of young men stand outside a brightly lit convenience store at night, talking and holding drinks, with one man smoking.© Mayor of LondonA young man in a trench coat walks down a street at night, holding a pink item, with another man in a black jacket walking behind him.© Mayor of LondonThree men stand outside a shop at night, looking towards the camera with varied expressions, as one man in the foreground smiles.© Mayor of London
    Length: 109 s · Shots: 39 · Average shot: 2.8 s

  3. 03Ad ideas: every spot built on a escalating tension

    Before you present an idea, you need to know who has done it, and how.

    Mayor of London “Have A Word” is built on a escalating tension. Search the library by idea to see every spot that uses it.

    Save The Children “Lluvia”© Save The ChildrenHbo “Surprise”© HboNon violence project “Virus”© Non violence projectSafe Roads Alliance “Text and Drive”© Safe Roads Alliance
    Save The Children · Hbo · Non violence project · Safe Roads Alliance

More commercials by Molly Burdett

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  • Sprite "HURTS REAL GOOD" (2026) commercial still© SpriteSprite “HURTS REAL GOOD” 2026Dir. Julien & Quentin · Ogilvyshots Awards Gold 2026
  • Nanhi Kali "One is a Big Number" (2026) commercial still© Nanhi KaliNanhi Kali “One is a Big Number” 2026Dir. Afshan Hussain Shaikh · Ogilvyshots Awards Gold 2026
  • Powerade "The Ladder" (2026) commercial still© PoweradePowerade “The Ladder” 2026Dir. Jackson Tisi · OgilvyAICP Awards Winner 2026

Award-winning public service & ngo commercials

Questions

Who directed the Mayor of London “Have A Word” commercial?

Molly Burdett directed it, produced by Spindle, for the agency Ogilvy.

Which agency made Mayor of London “Have A Word”?

Ogilvy created it for Mayor of London (2023).

What awards did Mayor of London “Have A Word” win?

9 awards, including One Show 2023 Silver Pencil — Moving Image Craft & Production, Effie Europe 2023 Gold (Positive Change - Social Good: Non-Profit), Effie Europe 2024 Gold (Positive Change - Social Good: Non-Profit) and British Arrows 2023 Silver — The Impact Award.

What is the tagline of Mayor of London “Have A Word”?

“If you see it happening, have a word with yourself. Then your mates.”

Sources for the credits and awards

britisharrows.comoneclub.orgweb.archive.orgyoungdirectoraward.awardsengine.com2022.liaentries.comeffie.orgeffie.orgyoutube.com