framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Nanhi Kali “One is a Big Number” 2026

Nanhi Kali “One is a Big Number” (2026) is a Nanhi Kali commercial directed by Afshan Hussain Shaikh for Ogilvy, produced by Not Bad Films. It won one award: shots Awards Asia Pacific 2026 Gold — Casting.

This ad for Nanhi Kali highlights the transformative power of educating girls, showing how one girl's courage to pursue education can inspire a ripple effect of empowerment in her community.

Video: Afshan Hussain Shaikh on Vimeo

Shot by shot

  1. A young girl with a yellow backpack smiles at the camera, then turns and runs towards other children in a rural village with mountains in the background.© Nanhi Kali0:00
  2. A man with a beard, wearing a light shirt and dark pants, walks out of a doorway holding a portable sewing machine, then bends down to place it on a mat outside a rustic home.© Nanhi Kali0:26
  3. A man in a light shirt gives a small girl a bowl while other villagers sit around them in a rural outdoor setting.© Nanhi Kali0:36
  4. A young girl walks past a man operating a large circular farm machine, then a close-up of a bicycle wheel on a dirt path with mountains in the background.© Nanhi Kali0:43
  5. A young Indian girl with dark hair and a yellow shirt smiles and shouts excitedly, looking up towards the sky in an outdoor setting.© Nanhi Kali0:50
  6. An elderly woman pours milk into a cup for a young boy and girl sitting on a porch with a goat in a rural village.© Nanhi Kali1:26
  7. A young girl with dark hair and a blue jacket looks up with a serious expression at an out-of-focus older person in an interior setting.© Nanhi Kali1:32
  8. A young girl with dark hair and a blue jacket drinks from a metal cup, looking up and to the right with a thoughtful expression in an interior setting.© Nanhi Kali1:38
  9. A young woman in traditional Indian attire stands up and walks away from a group of people sitting on a stone porch in a rural setting.© Nanhi Kali2:05
  10. A group of women in traditional Indian attire are gathered in a room, some looking at items in baskets, others conversing.© Nanhi Kali2:18
  11. A wide shot of a mountain village with traditional wooden houses, showing people in traditional attire gathered in groups, with snow-capped mountains in the background.© Nanhi Kali2:33
  12. A young girl in a yellow t-shirt smiles at the camera while other girls play soccer in a dusty field with mountains in the background.© Nanhi Kali2:41

Stills © Nanhi Kali. Made by Ogilvy, Not Bad Films and Afshan Hussain Shaikh.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

One girl's education creates a ripple effect of empowerment in her community.

Tagline: “Where girls learn they matter”

empowerment through educationrural community transformationbreaking gender normsgenerational changethe power of onecommunity support

The cut

Length
170 s
Shots
102
Average shot
1.7 s

What creatives use Nanhi Kali “One is a Big Number” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nanhi Kali “One is a Big Number”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl with a yellow backpack smiles at the camera, then turns and runs towards other children in a rural village with mountains in the background.© Nanhi KaliA man with a beard, wearing a light shirt and dark pants, walks out of a doorway holding a portable sewing machine, then bends down to place it on a mat outside a rustic home.© Nanhi KaliA man in a light shirt gives a small girl a bowl while other villagers sit around them in a rural outdoor setting.© Nanhi KaliA young girl walks past a man operating a large circular farm machine, then a close-up of a bicycle wheel on a dirt path with mountains in the background.© Nanhi Kali
    Frames from Nanhi Kali “One is a Big Number”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nanhi Kali “One is a Big Number” in order, with its length, framing and what happens in it.

    A young girl with a yellow backpack smiles at the camera, then turns and runs towards other children in a rural village with mountains in the background.© Nanhi KaliA man with a beard, wearing a light shirt and dark pants, walks out of a doorway holding a portable sewing machine, then bends down to place it on a mat outside a rustic home.© Nanhi KaliA man in a light shirt gives a small girl a bowl while other villagers sit around them in a rural outdoor setting.© Nanhi KaliA young girl walks past a man operating a large circular farm machine, then a close-up of a bicycle wheel on a dirt path with mountains in the background.© Nanhi KaliA young Indian girl with dark hair and a yellow shirt smiles and shouts excitedly, looking up towards the sky in an outdoor setting.© Nanhi KaliAn elderly woman pours milk into a cup for a young boy and girl sitting on a porch with a goat in a rural village.© Nanhi Kali
    Length: 170 s · Shots: 102 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a empowerment through education

    Before you present an idea, you need to know who has done it, and how.

    Nanhi Kali “One is a Big Number” is built on a empowerment through education. Search the library by idea to see every spot that uses it.

    SomeOne “University of East London - The World Needs”© SomeOneCapella University “A Different Way Forward”© Capella UniversityActionAid “I'll Marry when I Want (Director's Cut)”© ActionAidPathways to Education “The Graduation Effect”© Pathways to Education
    SomeOne · Capella University · ActionAid · Pathways to Education

More commercials by Afshan Hussain Shaikh

  • Allen Solly "Stag" (2019) commercial still© Allen SollyAllen Solly “Stag” 2019Dir. Afshan Hussain Shaikh · Ogilvy & Mather
  • Skinn by Titan "Skinn by Titan" (2019) commercial still© Skinn by TitanSkinn by Titan “Skinn by Titan” 2019Dir. Afshan Hussain Shaikh · Ogilvy & Mather

More from Ogilvy

  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991
  • Sprite "HURTS REAL GOOD" (2026) commercial still© SpriteSprite “HURTS REAL GOOD” 2026Dir. Julien & Quentin · Ogilvyshots Awards Gold 2026
  • Powerade "The Ladder" (2026) commercial still© PoweradePowerade “The Ladder” 2026Dir. Jackson Tisi · OgilvyAICP Awards Winner 2026
  • Verizon "Can't B Broken" (2024) commercial still© VerizonVerizon “Can't B Broken” 2024Dir. Craig Gillespie · OgilvyEffie Awards Gold 2025

Award-winning public service & ngo commercials

Questions

Who directed the Nanhi Kali “One is a Big Number” commercial?

Afshan Hussain Shaikh directed it, produced by Not Bad Films, for the agency Ogilvy.

Which agency made Nanhi Kali “One is a Big Number”?

Ogilvy created it for Nanhi Kali (2026).

What awards did Nanhi Kali “One is a Big Number” win?

1 awards, including shots Awards Asia Pacific 2026 Gold — Casting.

What is the tagline of Nanhi Kali “One is a Big Number”?

“Where girls learn they matter”

Sources for the credits and awards

shots