framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

MoneySupermarket “Money Calm Bull” 2022

MoneySupermarket “Money Calm Bull” (2022) is a MoneySupermarket commercial directed by Nick Ball for Engine, produced by Blink. It won one award: British Arrows 21/22 Silver — Financial And Corporate Services.

A calm bull remains unfazed by chaotic energy experiments in a garage, highlighting how MoneySuperMarket helps save money on energy bills.

Video: MoneySuperMarket on YouTube

Shot by shot

  1. A person's hand adjusts a dial on a vintage-looking control panel with multiple gauges and lights, in a dimly lit, industrial setting.© MoneySupermarket0:02
  2. A large, dark bull stands calmly in a cluttered room filled with speakers and electronic equipment, as electricity sparks around it.© MoneySupermarket0:04
  3. A man in a green jacket plays a keytar in a cluttered garage, looking around with a surprised expression.© MoneySupermarket0:06
  4. A large, dark bull stands calmly in a cluttered garage as sparks fly from a welding machine in the background, unfazed by the chaos.© MoneySupermarket0:07
  5. MoneySupermarket “Money Calm Bull”, shot 8© MoneySupermarket0:10
  6. MoneySupermarket “Money Calm Bull”, shot 10© MoneySupermarket0:11

Stills © MoneySupermarket. Made by Engine, Blink and Nick Ball.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A literal "Money Calm Bull" stays calm amidst energy chaos, saving money.

Tagline: “Get Energy Calm. MoneySuperMarket.”

anthropomorphismcalm amidst chaosexaggerated reactionvisual metaphorunexpected setting

The cut

Length
20 s
Shots
10
Average shot
2.0 s

What creatives use MoneySupermarket “Money Calm Bull” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of MoneySupermarket “Money Calm Bull”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hand adjusts a dial on a vintage-looking control panel with multiple gauges and lights, in a dimly lit, industrial setting.© MoneySupermarketA large, dark bull stands calmly in a cluttered room filled with speakers and electronic equipment, as electricity sparks around it.© MoneySupermarketA man in a green jacket plays a keytar in a cluttered garage, looking around with a surprised expression.© MoneySupermarketA large, dark bull stands calmly in a cluttered garage as sparks fly from a welding machine in the background, unfazed by the chaos.© MoneySupermarket
    Frames from MoneySupermarket “Money Calm Bull”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of MoneySupermarket “Money Calm Bull” in order, with its length, framing and what happens in it.

    A person's hand adjusts a dial on a vintage-looking control panel with multiple gauges and lights, in a dimly lit, industrial setting.© MoneySupermarketA large, dark bull stands calmly in a cluttered room filled with speakers and electronic equipment, as electricity sparks around it.© MoneySupermarketA man in a green jacket plays a keytar in a cluttered garage, looking around with a surprised expression.© MoneySupermarketA large, dark bull stands calmly in a cluttered garage as sparks fly from a welding machine in the background, unfazed by the chaos.© MoneySupermarketMoneySupermarket “Money Calm Bull”, 0:10© MoneySupermarketMoneySupermarket “Money Calm Bull”, 0:11© MoneySupermarket
    Length: 20 s · Shots: 10 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a anthropomorphism

    Before you present an idea, you need to know who has done it, and how.

    MoneySupermarket “Money Calm Bull” is built on a anthropomorphism. Search the library by idea to see every spot that uses it.

    Honda “Grrr”© HondaGoogle “Best Phones Forever”© GoogleBerlei “Boob Balls”© BerleiSSE “Pier”© SSE
    Honda · Google · Berlei · SSE

More commercials by Nick Ball

More from Engine

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the MoneySupermarket “Money Calm Bull” commercial?

Nick Ball directed it, produced by Blink, for the agency Engine.

Which agency made MoneySupermarket “Money Calm Bull”?

Engine created it for MoneySupermarket (2022).

What awards did MoneySupermarket “Money Calm Bull” win?

1 awards, including British Arrows 21/22 Silver — Financial And Corporate Services.

What is the tagline of MoneySupermarket “Money Calm Bull”?

“Get Energy Calm. MoneySuperMarket.”

Sources for the credits and awards

britisharrows.com