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Royal Navy “Submariners” 2021

Royal Navy “Submariners” (2021) is a Royal Navy commercial directed by Greg Hackett for Engine, produced by Spindle. It won one award: Creative Circle 2021 Bronze FILM CRAFT - Best Sound Design.

A Royal Navy submariner reflects on his extraordinary, classified life, contrasting it with mundane civilian beginnings and hinting at the profound transformation experienced in the Submarine Service.

Video: Spindle on Vimeo

Shot by shot

  1. A female bartender in a red top wipes down the bar in a dimly lit pub, while a few patrons sit at tables and the bar.© Royal Navy0:00
  2. A man with a beard and a black beanie looks out a window, then looks up, in a close-up shot.© Royal Navy0:04
  3. A young man in a red shirt and black beanie climbs a ladder, viewed from directly above, against a grey tiled wall.© Royal Navy0:06
  4. A man in a white shirt is seen through a circular monitor, reaching into a confined space, surrounded by control panels in a submarine.© Royal Navy0:08
  5. A group of men in winter clothing play soccer on a vast, snow-covered plain with a submarine in the background under a bright sky.© Royal Navy0:22
  6. A group of people in winter clothing play soccer on a vast, snow-covered plain under a bright sky.© Royal Navy0:23
  7. A small group of four young adults, wearing white sweaters and black beanies, are laughing and walking together against a clear blue sky.© Royal Navy0:24
  8. A wide shot shows a group of people playing football on a vast, snow-covered ice field with two submarines visible in the background under a clear sky.© Royal Navy0:26
  9. Two men with beards relax in a hot tub outdoors, with a misty mountain landscape in the background.© Royal Navy0:31
  10. A Royal Navy submarine with a small group of submariners on its conning tower moves through choppy waters with mountains in the background.© Royal Navy0:32
  11. A young man in swim shorts stands on a submarine at sea, then jumps into the water, creating a large splash.© Royal Navy0:38
  12. A man with a beard emerges from the water, looking around with a surprised expression as the sun sets in the background.© Royal Navy0:43

Stills © Royal Navy. Made by Engine, Spindle and Greg Hackett.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the extraordinary life of a submariner through a series of classified experiences.

Tagline: “MADE IN THE ROYAL NAVY”

secret lifetransformation journeycontrast editingmysterious narrationhidden worldelite group

The cut

Length
60 s
Shots
28
Average shot
2.1 s

What creatives use Royal Navy “Submariners” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Royal Navy “Submariners”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A female bartender in a red top wipes down the bar in a dimly lit pub, while a few patrons sit at tables and the bar.© Royal NavyA man with a beard and a black beanie looks out a window, then looks up, in a close-up shot.© Royal NavyA young man in a red shirt and black beanie climbs a ladder, viewed from directly above, against a grey tiled wall.© Royal NavyA man in a white shirt is seen through a circular monitor, reaching into a confined space, surrounded by control panels in a submarine.© Royal Navy
    Frames from Royal Navy “Submariners”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Royal Navy “Submariners” in order, with its length, framing and what happens in it.

    A female bartender in a red top wipes down the bar in a dimly lit pub, while a few patrons sit at tables and the bar.© Royal NavyA man with a beard and a black beanie looks out a window, then looks up, in a close-up shot.© Royal NavyA young man in a red shirt and black beanie climbs a ladder, viewed from directly above, against a grey tiled wall.© Royal NavyA man in a white shirt is seen through a circular monitor, reaching into a confined space, surrounded by control panels in a submarine.© Royal NavyA group of men in winter clothing play soccer on a vast, snow-covered plain with a submarine in the background under a bright sky.© Royal NavyA group of people in winter clothing play soccer on a vast, snow-covered plain under a bright sky.© Royal Navy
    Length: 60 s · Shots: 28 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a secret life

    Before you present an idea, you need to know who has done it, and how.

    Royal Navy “Submariners” is built on a secret life. Search the library by idea to see every spot that uses it.

    FedEx “Exchange Student”© FedExCsi “Take Your Work Home”© CsiDell “Thomas - Creator of an Alternative Universe”© DellIrish Defence Forces “Reserve Defence Forces”© Irish Defence Forces
    FedEx · Csi · Dell · Irish Defence Forces

More commercials by Greg Hackett

  • Sony "TKO" (2016) commercial still© SonySony “TKO” 2016Dir. Greg Hackett · Stink DigitalBritish Arrows Gold 2015
  • McVitie's "There’s Only One That Brings Us Together" (2026) commercial still© McVitie'sMcVitie's “There’s Only One That Brings Us Together” 2026Dir. Greg Hackett · adam&eve\TBWA
  • Samaritans "Legacy - The Right Words" (2026) commercial still© SamaritansSamaritans “Legacy - The Right Words” 2026Dir. Greg Hackett · Don't Panic
  • Kingsford "Savor It" (2026) commercial still© KingsfordKingsford “Savor It” 2026Dir. Greg Hackett · BBDO
  • RONA "Build It Right" (2025) commercial still© RONARONA “Build It Right” 2025Dir. Greg Hackett · Courage
  • Royal Navy "Made in the Royal Navy - Friendship" (2024) commercial still© Royal NavyRoyal Navy “Made in the Royal Navy - Friendship” 2024Dir. Greg Hackett · House 337

More from Engine

Award-winning public service & ngo commercials

Questions

Who directed the Royal Navy “Submariners” commercial?

Greg Hackett directed it, produced by Spindle, for the agency Engine.

Which agency made Royal Navy “Submariners”?

Engine created it for Royal Navy (2021).

What awards did Royal Navy “Submariners” win?

1 awards, including Creative Circle 2021 Bronze FILM CRAFT - Best Sound Design.

What is the tagline of Royal Navy “Submariners”?

“MADE IN THE ROYAL NAVY”

Sources for the credits and awards

web.archive.org