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Raf “Decisions” 2022

Raf “Decisions” (2022) is a Raf commercial directed by David Dearlove for Engine. It won one award: Creative Circle 2022 Bronze FILM CRAFT - Best Sound Design (single).

A suspenseful ad for the Royal Air Force that challenges viewers to consider if they have what it takes to make critical decisions in air and space operations.

Video: Factory Studios on Vimeo

Shot by shot

  1. A digital map with green and red zones and small white dots representing planes, with a voiceover saying "This is a plane."© Raf0:00
  2. A man in a red uniform writes on a clipboard inside a dark cargo plane, then turns and walks away.© Raf0:12
  3. A man in a red jumpsuit with a logo on his back stands in a dark, metallic cargo hold, looking at a large, netted package.© Raf0:15
  4. A digital map with green and orange lines and text on a dark background, showing a radar or navigation screen.© Raf0:24
  5. Two men in military uniforms look at screens in a dark control room, then a pilot runs towards a fighter jet in a hangar, and finally a fighter jet takes off at night.© Raf0:35
  6. A man with headphones and a serious expression looks directly at the camera in a dark control room, as a voice whispers, "a decision has to be made."© Raf0:45
  7. A close-up shot of a radar screen with a green line and yellow dots, showing a digital display of numbers and letters.© Raf0:47
  8. A man in a military uniform and headset looks directly at the camera in a dark control room with multiple screens.© Raf0:50

Stills © Raf. Made by Engine and David Dearlove.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Interactive mystery: what kind of plane is it and what should be done?

Tagline: “Protect our skies. Search RAF Air and Space Operations.”

mystery scenariourgent decision-makingcall to actionmilitary recruitmenthigh-stakes situation

The cut

Length
60 s
Shots
24
Average shot
2.5 s

What creatives use Raf “Decisions” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Raf “Decisions”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A digital map with green and red zones and small white dots representing planes, with a voiceover saying "This is a plane."© RafA man in a red uniform writes on a clipboard inside a dark cargo plane, then turns and walks away.© RafA digital map with green and orange lines and text on a dark background, showing a radar or navigation screen.© RafTwo men in military uniforms look at screens in a dark control room, then a pilot runs towards a fighter jet in a hangar, and finally a fighter jet takes off at night.© Raf
    Frames from Raf “Decisions”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Raf “Decisions” in order, with its length, framing and what happens in it.

    A digital map with green and red zones and small white dots representing planes, with a voiceover saying "This is a plane."© RafA man in a red uniform writes on a clipboard inside a dark cargo plane, then turns and walks away.© RafA digital map with green and orange lines and text on a dark background, showing a radar or navigation screen.© RafTwo men in military uniforms look at screens in a dark control room, then a pilot runs towards a fighter jet in a hangar, and finally a fighter jet takes off at night.© RafA man with headphones and a serious expression looks directly at the camera in a dark control room, as a voice whispers, "a decision has to be made."© RafA close-up shot of a radar screen with a green line and yellow dots, showing a digital display of numbers and letters.© Raf
    Length: 60 s · Shots: 24 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a call to action

    Before you present an idea, you need to know who has done it, and how.

    Raf “Decisions” is built on a call to action. Search the library by idea to see every spot that uses it.

    WWF “Up in Smoke”© WWFCadbury Celebrations “My SRK Ad”© Cadbury CelebrationsRuavieja “El tiempo que nos queda”© RuaviejaRF-SISU “Swedish Sport Confederation”© RF-SISU
    WWF · Cadbury Celebrations · Ruavieja · RF-SISU

More commercials by David Dearlove

More from Engine

Award-winning public service & ngo commercials

Questions

Who directed the Raf “Decisions” commercial?

David Dearlove directed it, for the agency Engine.

Which agency made Raf “Decisions”?

Engine created it for Raf (2022).

What awards did Raf “Decisions” win?

1 awards, including Creative Circle 2022 Bronze FILM CRAFT - Best Sound Design (single).

What is the tagline of Raf “Decisions”?

“Protect our skies. Search RAF Air and Space Operations.”

Sources for the credits and awards

web.archive.org