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Breast Cancer Now “Real Talk” 2023

Breast Cancer Now “Real Talk” (2023) is a Breast Cancer Now commercial directed by David Dearlove for BMB, produced by Blink. It won one award: Creative Circle 2023 Bronze FILM - Best Broadcast/Terrestrial TV 61secs or over (single).

A woman diagnosed with breast cancer struggles with the emotional and physical toll, finding solace and understanding in a support group.

Video: BMB on Vimeo

Shot by shot

  1. A female doctor consults with a male and female patient in a brightly lit hospital examination room, discussing an operation.© Breast Cancer Now0:00
  2. A female doctor with dark skin and braided hair, wearing a light blue uniform, speaks directly to the camera in a hospital room.© Breast Cancer Now0:02
  3. A woman with long brown hair and a purple top sits in a chair, looking worried, with a man behind her, in a doctor's office.© Breast Cancer Now0:11
  4. A woman in her 40s stands in a kitchen, looking down at two mugs on a counter, while an older woman sits at a table beside her.© Breast Cancer Now0:17
  5. A woman in her 40s stands in a kitchen, holding a kettle, while an older woman sits at a table, looking at her.© Breast Cancer Now0:25
  6. A woman in her 40s, wearing a grey top, holds a kettle and talks in a kitchen, with another woman visible in the background.© Breast Cancer Now0:27
  7. A woman with long brown hair and a grey top looks from smiling to serious in a kitchen.© Breast Cancer Now0:32
  8. A middle-aged couple lies in bed, facing away from each other, looking distressed and thoughtful in a dimly lit bedroom.© Breast Cancer Now0:46
  9. A diverse group of people of various ages gather in a suburban backyard for a festive outdoor party with balloons and food.© Breast Cancer Now0:52
  10. A young girl with braided hair and denim overalls looks up and smiles at an adult, who is partially visible holding a green cup in an outdoor setting.© Breast Cancer Now0:57
  11. A man and a woman, both in their 30s, stand close together, looking down and smiling slightly, at an outdoor gathering.© Breast Cancer Now0:58
  12. A diverse group of women sit in a circle, talking in a support group meeting, seen through an open doorway with a "Breast Cancer Now" sign.© Breast Cancer Now1:04

Stills © Breast Cancer Now. Made by BMB, Blink and David Dearlove.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Honest, unfiltered conversations about breast cancer's impact.

Tagline: “Want to talk more openly about breast cancer? We're here.”

real talksupport groupemotional vulnerabilityeveryday strugglesshared experiencecandid confessions

The cut

Length
82 s
Shots
22
Average shot
3.7 s

What creatives use Breast Cancer Now “Real Talk” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Breast Cancer Now “Real Talk”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A female doctor consults with a male and female patient in a brightly lit hospital examination room, discussing an operation.© Breast Cancer NowA female doctor with dark skin and braided hair, wearing a light blue uniform, speaks directly to the camera in a hospital room.© Breast Cancer NowA woman with long brown hair and a purple top sits in a chair, looking worried, with a man behind her, in a doctor's office.© Breast Cancer NowA woman in her 40s stands in a kitchen, looking down at two mugs on a counter, while an older woman sits at a table beside her.© Breast Cancer Now
    Frames from Breast Cancer Now “Real Talk”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Breast Cancer Now “Real Talk” in order, with its length, framing and what happens in it.

    A female doctor consults with a male and female patient in a brightly lit hospital examination room, discussing an operation.© Breast Cancer NowA female doctor with dark skin and braided hair, wearing a light blue uniform, speaks directly to the camera in a hospital room.© Breast Cancer NowA woman with long brown hair and a purple top sits in a chair, looking worried, with a man behind her, in a doctor's office.© Breast Cancer NowA woman in her 40s stands in a kitchen, looking down at two mugs on a counter, while an older woman sits at a table beside her.© Breast Cancer NowA woman in her 40s stands in a kitchen, holding a kettle, while an older woman sits at a table, looking at her.© Breast Cancer NowA woman in her 40s, wearing a grey top, holds a kettle and talks in a kitchen, with another woman visible in the background.© Breast Cancer Now
    Length: 82 s · Shots: 22 · Average shot: 3.7 s

  3. 03Ad ideas: every spot built on a support group

    Before you present an idea, you need to know who has done it, and how.

    Breast Cancer Now “Real Talk” is built on a support group. Search the library by idea to see every spot that uses it.

    TENA “Last Lonely Menopause”© TENALaura Hyde Foundation “The Feelings”© Laura Hyde Foundation@breastcancernow “BREAST CANCER NOW”© @breastcancernowGamCare “Grip of Gambling”© GamCare
    TENA · Laura Hyde Foundation · @breastcancernow · GamCare

More commercials by David Dearlove

More from BMB

  • Breast Cancer Now "The Chat" (2024) commercial still© Breast Cancer NowBreast Cancer Now “The Chat” 2024Dir. Mary-Sue Masson · BMBKinsale Sharks Gold 2023
  • TUI Travel "Simon The Ogre" (2014) commercial still© TUI TravelTUI Travel “Simon The Ogre” 2014Dir. Fredrik Bond · BMBBritish Arrows Gold 2014
  • Farrow & Ball "Protection" (2022) commercial still© Farrow & BallFarrow & Ball “Protection” 2022Dir. David Kerr · BMBBritish Arrows Bronze 2022
  • Modern Emulsion "Protection" (2021) commercial still© Modern EmulsionModern Emulsion “Protection” 2021Dir. David Kerr · BMBKinsale Sharks Bronze 2021
  • Pride "Pride In London - Somewhere Over The Rainbow" (2019) commercial still© PridePride “Pride In London - Somewhere Over The Rainbow” 2019Dir. Biily Boyd Cape · BMBThe One Show Bronze 2019

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Who directed the Breast Cancer Now “Real Talk” commercial?

David Dearlove directed it, produced by Blink, for the agency BMB.

Which agency made Breast Cancer Now “Real Talk”?

BMB created it for Breast Cancer Now (2023).

What awards did Breast Cancer Now “Real Talk” win?

1 awards, including Creative Circle 2023 Bronze FILM - Best Broadcast/Terrestrial TV 61secs or over (single).

What is the tagline of Breast Cancer Now “Real Talk”?

“Want to talk more openly about breast cancer? We're here.”

Sources for the credits and awards

web.archive.org